APA Style

Levitt, Theodore. (2008). Marketing Myopia . Boston, Mass.: Harvard Business Press.

Chicago Style

Levitt, Theodore. Marketing Myopia. Boston, Mass.: Harvard Business Press, 2008. Text.

MLA Style

Levitt, Theodore. Marketing Myopia. Boston, Mass.: Harvard Business Press, 2008. Text.

Turabian Style

Levitt, Theodore. Marketing Myopia. Boston, Mass.: Harvard Business Press, 2008. Print.