APA Style

Kim, W. Chan, Mauborgne, Ren. (2015). Blue Ocean Strategy : How To Create Uncontested Market Space and Make the Competition Irrelevant . Boston, Massachusetts: Harvard Business Review Press.

Chicago Style

Kim, W. Chan, Mauborgne, Ren. Blue Ocean Strategy : How To Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachusetts: Harvard Business Review Press, 2015. Text.

MLA Style

Kim, W. Chan, Mauborgne, Ren. Blue Ocean Strategy : How To Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachusetts: Harvard Business Review Press, 2015. Text.

Turabian Style

Kim, W. Chan, Mauborgne, Ren. Blue Ocean Strategy : How To Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachusetts: Harvard Business Review Press, 2015. Print.