APA Style

Peter, J. Paul, Olson, Jerry C.. (2002). Consumer behavior and marketing strategy (6th ed.). Boston: Irwin/McGraw-Hill.

Chicago Style

Peter, J. Paul, Olson, Jerry C.. Consumer behavior and marketing strategy. 6th ed. Boston: Irwin/McGraw-Hill, 2002. Text.

MLA Style

Peter, J. Paul, Olson, Jerry C.. Consumer behavior and marketing strategy. 6th ed. Boston: Irwin/McGraw-Hill, 2002. Text.

Turabian Style

Peter, J. Paul, Olson, Jerry C.. Consumer behavior and marketing strategy. 6th ed. Boston: Irwin/McGraw-Hill, 2002. Print.