APA Style

Lehmann, Donald R., Winer, Russell S.. (2002). Analysis for marketing planning (5th ed.). Boston: Irwin/McGraw-Hill.

Chicago Style

Lehmann, Donald R., Winer, Russell S.. Analysis for marketing planning. 5th ed. Boston: Irwin/McGraw-Hill, 2002. Text.

MLA Style

Lehmann, Donald R., Winer, Russell S.. Analysis for marketing planning. 5th ed. Boston: Irwin/McGraw-Hill, 2002. Text.

Turabian Style

Lehmann, Donald R., Winer, Russell S.. Analysis for marketing planning. 5th ed. Boston: Irwin/McGraw-Hill, 2002. Print.