Services marketing : integrating customer focus across the firm
| Gmd : Text
| Availability :
| 00000002388 | HD9980.5 .Z45 2000 | (General Book) | Available - Ada |
Publisher :Irwin/McGraw-Hill , 2000
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This is a text for students and businesspeople who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and the future. Even manufacturing companies that, in the past, have depended on their physical products for their livehood now recognize that service provides one of their few sustainable competitive advantages.
| Series Title |
Mcgraw-hill Series In Marketing
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| Call Number |
HD9980.5 .Z45 2000
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| Publisher Place | Boston |
| Collation |
xii, 620p.; 26cm.
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| Language |
English
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| ISBN/ISSN |
0072312211
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| Classification |
HD9000-9999
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| Media Type |
-
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|---|---|
| Carrier Type |
-
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| Edition |
2nd ed.
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| Subject(s) | |
| Specific Info |
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| Statement |
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| Content Type |
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No other version available