Services marketing :
integrating customer focus across the firm
Zeithaml, Valarie A.
Primary Author
Bitner, Mary Jo
Primary Author
mixed material
bibliography
Boston
Irwin/McGraw-Hill
2000
2
English
xii, 620p.; 26cm.
Mcgraw-hill Series In Marketing
This is a text for students and businesspeople who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and the future. Even manufacturing companies that, in the past, have depended on their physical products for their livehood now recognize that service provides one of their few sustainable competitive advantages.
MARKETING
CUSTOMER RELATIONS
CUSTOMER SERVICES
SERVICE INDUSTRIES
CONSUMER BEHAVIOR
COMMUNICATION IN MARKETING
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IPMI Library
HD9980.5 .Z45 2000
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(General Book)
HD9980.5 .Z45 2000
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