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International management : managing across borders and cultures

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00000002510HD62.4 .D47 2000 (General Book)Available - Ada

Publisher :Prentice-Hall , 2000

Taking a global perspective, this book covers the most current trends and research in International Management. Packed with tables, charts, real company examples, and vignettes, it addresses the actual behaviors and functions required for successful cross-cultural management at the strategic and interpersonal level.Discusses issues such as the European Economic Union, NAFTA, and the Asian currency crisis. Examines cross-border alliances and strategic implementation. Profiles real companies such as Daimler-Chrysler in chapter openers. Provides end-of-chapter case studies on issues and corporations such as Nike and Reebok. Offers a Web site that features additional exercises and resources.For anyone interested in learning more about international management in today's increasingly global economy.

Series Title
-
Call Number
HD62.4 .D47 2000
Publisher Place Upper Saddle River
Collation
xxv, 614p.: il.; 24cm.
Language
English
ISBN/ISSN
0321028295
Classification
HD62.2-62.8

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