Image of Marketing planning & strategy: Part V

Marketing planning & strategy: Part V

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00000008701HF5415 .H28 V.5 (General Book)Available - Ada

Publisher :Harvard Business Review Reprint Department , 1970

Contents:

* Techniques in marketing research (keeping informed) by Joseph F. Dash and Conrad Berenson

*Faster pace in wholesaling by Richard S. Lopata

*How to rationalize your marketing risks by Mark R. Greene

* Marketers fiddle while consumers burn by E.B Weiss

*Trapping vs. substance in industrial marketing by B. Charles Ames

*Better results from retail advertising by John O. Whitney

*Prevent Blunders in supply and distribution by Ross Pirasteh

*Monitor your market continuously by Russell I. Haley and Ronald Gatty

*How to manage customer service by William M. Hutchison, Jr. and John F. Stolle

*Corporate models: better marketing plans by Philip Kotler

*Corporate growth through internal spin-outs by Mack Hanan

*The new markets-think before you leap by Theodore Levitt

*Marketing planning for industrial products b B. Charles Ames

*Get the most out of your sa;es force by Derek A. Newton

*Can you standardize multinational marketing? by Robert D. Buzzell

Series Title
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Call Number
HF5415 .H28 V.5
Publisher Place Boston
Collation
175p.: figs., tabs.; 28cm
Language
English
ISBN/ISSN
-
Classification
HF5410-5417.5
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Info
-
Statement
Content Type
-

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