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Consumer behavior

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00000008961HF5415.32 .S35 2004 (General Book)Available - Ada

Publisher :Pearson Education Inc. , 2004

Table of Contents



PART I. INTRODUCTION.



1. Introduction: Diversity in the Marketplace.

2. Consumer Research.

3. Market Segmentation.





PART II. THE CONSUMER AS AN INDIVIDUAL.



4. Consumer Motivations.

5. Personality and Consumer Behavior.

6. Consumer Perception.

7. Consumer Learning.

8. Consumer Attitude Formation and Change.

9. Communication and Consumer Behavior.





PART III. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS.



10. Reference Groups and Family Influences.

11. Social Class and Consumer Behavior.

12. The Influence of Culture on Consumer Behavior.

13. Subcultures and Consumer Behavior.

14. Cross-Cultural Consumer Behavior: An International Perspective.





PART IV. THE CONSUMER'S DECISION MAKING PROCESS.



15. Consumer Influence and the Diffusion of Innovations.

16. Consumer Decision Making.

Glossary.

Company Index.

Name Index.

Subject Index.

Credits.


Series Title
-
Call Number
HF5415.32 .S35 2004
Publisher Place Upper Saddle River
Collation
xxiv, 587p.: col.ill.; 26cm.
Language
English
ISBN/ISSN
0130491756
Classification
HF5415.32-5415.33
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Info
-
Statement
Content Type
-

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