Harvard Business essentials :
managing creativity and innovation
mixed material
bibliography
Boston
Harvard Business School Press
2003
2
English
xv, 174p.; 24cm.
The Harvard Business Essentials Series
Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include:
* generating new ideas and recognizing opportunities
* moving innovation to market
* removing mental blocks to creativity
* brainstorming and fostering creative conflict within groups
* creative an innovation-friendly culture
MANAGEMENT
TECHNOLOGICAL INNOVATIONS
NEW PRODUCTS
CREATIVE ABILITY
HD45-45.2
1591391121
IPMI Library
HD45 .H3427 2003
00000008964
(General Book)
HD45 .H3427 2003
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