Image of Formulation, implementation, and control of competitive strategy

Formulation, implementation, and control of competitive strategy

| Gmd : Text

| Availability :

00000009496HD30.28 .P3385 2005 (General Book)Available - Ada

Publisher :McGraw-Hill , 2005

An introduction to planning and managing strategic activities, for business students. Covers the strategic management process, defining the company mission, internal analysis, and formulating, implementing, and evaluating strategy, with chapter case studies from the Coca-Cola company. This fifth edition incorporates revised material on external analysis, environmental forecasting, the global business setting, and organizational culture as a central dimension of strategy implementation. Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson?s Formulation, Implementation and Control, 8e, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. The material presented here is the text material that can be found in Strategic Management, 8e. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

Series Title
-
Call Number
HD30.28 .P3385 2005
Publisher Place Boston
Collation
xxiv, 392p.; 25cm.
Language
English
ISBN/ISSN
0071111743
Classification
HF5549-5549.5
Media Type
-
Carrier Type
-
Edition
9th ed.
Subject(s)
Specific Info
-
Statement
Content Type
-

No other version available



Information


RECORD DETAIL


Back To PreviousXML DetailCite this