Image of Developing an Effective Distribution System: from regional approach to channel and frequency approach - A case of PT british Tobacco in Developing and Improving Distribution System

Developing an Effective Distribution System: from regional approach to channel and frequency approach - A case of PT british Tobacco in Developing and Improving Distribution System

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Publisher :IPMI , 1996

The present paper is merely comparing, explaining, and analyzing previous distribution approach versus current approach in PT British American Tobacco Indonesia. The previous distribution approach was basically emphasizing on regional/area division in which later was found inefficient in terms of time allocation, manpower, and fleet when calls/outlet visits had to be made. While the current distribution practice is based on channel and frequency on call or outlet visits with some its consequences in the implementation.



Research Location: PT BAT Indonesia

Supervisor: [Wagiono ismangil]

Accepted: 1996

Series Title
-
Call Number
104
Publisher Place Jakarta
Collation
39p. : tabs. ; 27 cm.
Language
English
ISBN/ISSN
-
Classification
-

No other version available



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