Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms. This book is designed with one overriding aim : to make this exciting and highly relevant subject as clear to understand as possible.

Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. It is designed to be accessible and readable, and was the first textbook to bring together the areas of innovation management and new product development for the business student.



Table of Contents:

Part One :Innovative management

1. Innovation management : an introduction

2. Economics and market adoption

3. Managing innovation within firms

4. Innovation and operations management

5. Managing intellectual property

Part Two. Managing technology and knowledge

6. Managing organisational knowledge

7. Strategic alliances and networks

8. Management of research and development

9. Managing R&D Projects

10. Open innovation and technology transfer

Part Three. New product development

11. Product and brand strategy

12. New product development

13. Packaging and product development

14. New service innovation

15. Market research and its influence on new product development

16. Managing the new product development process