For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to transfer conceptual classroom learning to strategic application in their professional lives.



Table of contents :

Part One. Strategy and strategic leadership in dynamic times

1. Introducing strategic management

2. Leading strategically through effective vision and mission

Part Two. The internal and external environment of strategy

3. Examining the internal environment : Resources, capabilities, and activities

4. Exploring the external environment : macro and industry dynamics

Part Three. Business, corporate, and global strategies

5. Creating business strategies

6. Crafting business strategy for dynamic contexts

7. Developing corporate strategy

8. Looking at international strategies

Part Four. Strategy vehicles for new directions

9. Understanding alliances and cooperative strategies

10. Studying mergers and acquisitions

Part Five. Implementation, new ventures, and government in dynamic contexts

11. Employing strategy implementation levers

12. Considering new ventures and corporate renewal

13. Corporate governance in the Twenty-First Century

Part Six. Case Studies : Pulling it all together