For this research, the writer will analyze the marketing strategy of Maxim, an international men's magazine based in United Kingdom. Maxim aims to be the leading men's magazine in Indonesia, as had been achieved in many other countries whever Maxim exists. The analyses will mainly focus on marketing 4P's theory : Product, Placement, Promotion, and Price and with the help of Porter Five Forces.

The research is created to lead in the development, dissemination and implementation of industry analysis, marketing concepts, practice and information to probe and promote the use of marketing concepts by business to achieve MAXIM goals.

At the completion of the research, specific recommendations on the marketing strategy to win the men's magazine industry in Indonesia will be presented to the management of Maxim Indonesia, PT. Star Media Abadi.

This research also to find and recommend the new opportunity is online media which is not implemented yet in MAXIM Indonesia. This report is recommended for our collegues who are interested in exposure about the right marketing strategy in the magazine industry.







Research Location : Maxim Indonesia