Image of Understanding Consumer Behavior of Fitness Center and Evaluating Marketing Strategy of Golds Gym Indonesia for Women Customer

Understanding Consumer Behavior of Fitness Center and Evaluating Marketing Strategy of Golds Gym Indonesia for Women Customer

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Publisher :IPMI International Business School , 2014

The purpose of this project is:



- To identify the exercise behavior of women consumers

- To identify the trigger and barrier factors that influence a women consumer decision in selecting a fitness center

- To evaluate whether Golds Gym marketing strategy for women consumer has been effective, well targeted and integrated.


Supervisor: Amalia E. Maulana

Series Title
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Call Number
463
Publisher Place Jakarta
Collation
viii, 152p: 29cm
Language
English
ISBN/ISSN
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Classification
NONE
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-
Edition
-
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