H.J. Heinz Co.: Plastic Bottle Ketchup
| Gmd : Multimedia
| Availability :
| 30000000137 | 046-2 | (Video) | Available - Ada |
| 30000000096 | 046-1 | (Video) | Available - Ada |
Publisher :Harvard Business School Press , 1985
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Presents commercials to accompany the case, in which the product manager is deciding on the marketing program for a new plastic bottle.
| Series Title |
-
|
|---|---|
| Call Number |
HF5801 Que 046
|
| Publisher Place | Boston |
| Collation |
4 Min.
|
| Language |
English
|
| ISBN/ISSN |
#N/A
|
| Classification |
HF5801-6182
|
| Media Type |
-
|
|---|---|
| Carrier Type |
-
|
| Edition |
-
|
| Subject(s) | |
| Specific Info |
886-527
|
| Statement |
-
|
| Content Type |
-
|
No other version available