New product management
Crawford, C. Merle
Primary Author
Di Benedetto, C. Anthony
Primary Author
mixed material
bibliography
Boston
Irwin/McGraw-Hill
2000
2
English
xxv, 534p: ill.; 24cm.
Irwin/mcgraw-hill Series In Marketing
NEW PRODUCTS MANAGEMENT provides a management approach, with the perspective of marketing. In every organization there is a person or group of persons who are charged with getting new goods and services onto the market. Frequently those people are new product managers, or project managers, or team leaders. They lead a multifunctional group of people, with the perspective of a general manager. NEW PRODUCTS MANAGEMENT, Sixth Edition recognizes the value of the cross-functional team. That team will include representatives from all areas of business. A team leader (or future team leaders) will benefit from this text and its approach. The theories introduced in this text are reinforced through applications in the business world.
MANAGEMENT
NEW PRODUCTS
HF5410-5417.5
0070275521
IPMI Library
HF5415.153 .C72 2000
00000001438
(General Book)
HF5415.153 .C72 2000
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