Image of Strategic Management : Competitiveness & Globalization. Concepts

Strategic Management : Competitiveness & Globalization. Concepts

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| Availability :

70692018IC2HD30.28 .H5865 2015 C2 (General Books)Available
70692018IC1HD30.28 .H5865 2015 C1 (Library Reserved)Available

Publisher :Cengage Learning , 2015

Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation. A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging video cases, CengageNOW,, online learning tools, and a complete electronic business library help keep your study current and relevant. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION provides the solid understanding you need to effectively apply strategic management tools and techniques for increased performance and tomorrow's competitive advantage.

Series Title
-
Call Number
HD30.28 .H5865 2015
Publisher Place Australia
Collation
xxvi, 422 pages : color illustrations ; 26 cm.
Language
English
ISBN/ISSN
9781285425184
Classification
HD30.28
Media Type
-
Carrier Type
-
Edition
11th ed.
Subject(s)
Specific Info
-
Statement
Content Type
-

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