The new way of running the organizations require shifting from traditional way to the Agile mindset and characteristics. In a volatile, uncertain, complex and ambiguous world, organizations face challenges to be able to compete in a marketplace with rapidly changing technology and customer needs. PT. Asuransi Allianz Life Indonesia formulated strategic objectives to focus on customer journeys and improve the customer experience. The strategic action plans were built to implement customer related projects with Agile approaches as well as proceed with Agile roll out across the organization. However, majority of the employees do not precisely understand why the organization should adopt Agile and how to proceed with the adoption. The research is intended to answer the research questions of why organizations should adopt Agile practices and how do they proceed with the adoption of the Agile practices. This study uses six semi-structured research questionnaire which focuses on the motivation, benefits, challenges, guidelines, how to scale up and organizational cultural impact of the Agile adoption. This study uses direct interviews with 5 Agile guiding coalition team members at PT. Asuransi Allianz Life Indonesia and it is compared with external literatures search. The study discovered that there is no exact guidelines in the Agile adoption because what works in one organization may not work in other organization. It has to be started by creating right and flexible processes according to what works in each individual team with the foundation of Agile values and principles. The adoption have to start small and not scaling up too fast to see what works and does not work. Creating balance between team empowerment and organization command and control, finding commonalities that can be shared and creating working environment that enables collaboration make the Agile adoption scalable within the organization.

Keywords: Agile adoption, scaling up Agile, software development, Agile guidelines.