Image of Smarketing : How to Achieve Competitive Advantage Through Blended Sales and Marketing

Smarketing : How to Achieve Competitive Advantage Through Blended Sales and Marketing

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34362020GHF5415 H84 2019IPMI Kalibata (General Book)Available

Publisher :Kogan Page , 2019

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

Series Title
-
Call Number
HF5415 H84 2019
Publisher Place United States
Collation
xi, 229p; 23cm
Language
English
ISBN/ISSN
9780749483586
Classification
HF5415
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Info
-
Statement
Content Type
text

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