Harvard Business Review on Customer Relationship Management
Santamaria, Jason A.
Primary Author
Mick, David Glen
Primary Author
Hill, Sam
Primary Author
Lederer, Chris
Primary Author
Seybold, Patricia B.
Primary Author
Ramaswamy, Venkatram
Primary Author
Katzenbach, Jon R.
Primary Author
Prahalad, C.K.
Primary Author
Fournier, Susan
Primary Author
Dasu, Sriram
Primary Author
Chase, Richard B.
Primary Author
Sawhney, Mohanbir
Primary Author
Berry, Leonard L.
Primary Author
Dobscha, Susan
Primary Author
mixed material
bibliography
Boston
Harvard Business School Publishing
2001
2
English
vii, 192p.; 24cm.
The Harvard Business Review Paperback Series
This colection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.
Contents :
* Co-opting customer competence by C.K. Prahalad and venkatram Ramaswamy
* get inside the lives of your customers by patricia B. Seybold
* The Old pillars of new retailing by Leonard L. berry
* Want to perfect your companys service? use behavioral science by Richard B. Chase and Sriram Dasu
* Don`t homogenize, synchronize by Mohanbir Sawhney
* Firing up the front line by Jon R. Katzenbach and Jason A. santamaria
* Preventing the premature death of relationship marketing by Susan Fournier, Susan Dobscha, and David Glen Mick
* See you brands through your customer`s eyes by Chris Lederer and Sam Hill
CUSTOMER RELATIONS
CUSTOMER SERVICES
MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
HF5415.5
1578516994
IPMI Library
HF5415.5 .H37 2002
00000007345
(General Book)
HF5415.5 .H37 2002
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