14 1 30 White, Roderick Primary Author mixed material 0077094581 London McGraw-Hill Publ. Co. 2000 advertising.jpg Semenik, Richard J. Primary Author mixed material 0324062532 Australia South-Western/Thomson Learning 2002 promotion+and+integrated+marketing+communications--semenik.jpg Dunne, Patrick M. Primary Author Lusch, Robert F. Primary Author Griffith, David A. Primary Author mixed material 0030326966 Mason South Western/Thomson Learning 2002 retailing--Dunne--4th+ed.jpg planning the advertising campaign Gindarsyah, Abang Primary Author Soedarmo, Emil Primary Author Suardhika, Gde Primary Author Razad, Hadrian Sjah Primary Author Ramli, Iin Tursila Primary Author Pebriyanto, Riza Primary Author Satyagraha, Hadi Primary Author mixed material Jakarta IPMI 1992 GFP+Cover.jpg As Strategic Destination for South East Asia Amusement Park Pananrang, Adi R. Primary Author Senjaya, Agus Halim Primary Author Astari, Astri Fitri Primary Author Luthfiana, Astrid Primary Author Parwati, Niken Primary Author mixed material Jakarta IPMI Business School 2006 GFP+Cover.jpg Creative Work Survey and Media Strategy Development Soegino, Sugiharto A. Primary Author Herdiansyah, Deddy Primary Author Irzal, Endang Primary Author Sadiq, Fahmi Primary Author AMran, M. Iqbal Primary Author Sudariyono, Rachmi S. Primary Author Santoso, Sumarso Primary Author mixed material Jakarta Institut Pengembangan Manajemen Indonesia (IPMI) 1992 no+image.jpg Rangkuti, Freddy Primary Author mixed material 9789792247022 Jakarta Gramedia Pustaka Utama 2009 strategi+promosi+yang+kreatif.jpg Advertising Strategy Rangan, V. Kasturi Primary Author Montgomery, Janet Primary Author mixed material #N/A Boston Harvard Business School Press 1990 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg Quelch, J. A. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1985 %5CImages%5CMultimedia%5CVideo+cover+black.jpg Dry Idea Advertising (A) Spence, Shirley M. Primary Author Bonoma, Thomas V. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1986 %5CImages%5CMultimedia%5CVideo+cover+white.jpg Dry Idea Advertising (B) Spence, Shirley M. Primary Author Bonoma, Thomas V. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1986 %5CImages%5CMultimedia%5CVideo+cover+black.jpg Dry Idea Advertising (C) Kotler, Philip Primary Author Morgan, Mark W. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1986 %5CImages%5CMultimedia%5CVideo+cover+black.jpg The Social Marketing Project in Bangladesh Rangan, V. Kasturi Primary Author mixed material #N/A Boston Harvard Business School Publishing 1991 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg Quelch, John A. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1988 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg