5
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The impact of firm-generated content (FGC) on brand loyalty to E-WOM :
as seen in the evidence of Gojek Indonesia
Nugraha, Rafid Khairi
Primary Author
mixed material
Jakarta Selatan
Sekolah Tinggi Manajemen IPMI
2023
The effect of Korean celebrity endorsement on perceived product quality and brand loyalty :
case of Indonesian skincare brand in DKI Jakarta
Putri, Aisyah Safira
Primary Author
mixed material
Jakarta Selatan
Sekolah Tinggi Manajemen IPMI
2022
The Causality of Brand Experience Continuance Commitment and Affective Behavior Towards Brand Loyalty on Building A Single Brand Personal Device Environment
Nelloh, Liza Agustina Maureen
Director
Buwono, Muhammad Dzikri Tesla
Primary Author
Ong, Leonnard
Director
mixed material
Jakarta
Sekolah Tinggi Manajemen IPMI
2020
m.dzikri.jpeg.jpeg
Loyalty 3.0:
How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Paharia, Rajat
Primary Author
mixed material
9780071813372
New York
Mc Graw Hill
2013
download_%2812%29.jpg.jpg
How brands become icons :
the principles of cultural branding
Holt, Douglas B.
Primary Author
mixed material
1578517745
Boston
Harvard Business School Press
2004
how+brands+become+icons--Holt.jpg