<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>29</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>30</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="8772">
  <titleInfo>
   <title>United We Brand:</title>
   <subTitle>Menciptakan Merek Kohesif Yang Dilihat, Didengar, Dan Diingat</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Moser, Mike</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Alih Bahasa: Husnayati, Sri Isnani</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790157897</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2008</dateIssued>
   </place>
  </originInfo>
  <slims:image>un.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6406">
  <titleInfo>
   <title>The attractiveness of introducing a premium brand in the Zwitsal baby toiletry product line</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Maulana, Amalia E.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Sitorus, Binsar</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Wahyono, Pitoyo</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Budiono, Sudjarwo</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Srihardanto, Sulad</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8254">
  <titleInfo>
   <title>Dove :</title>
   <subTitle>evolution of a brand - advertising supplement</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Deighton, John</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Publishing and Innosight</publisher>
    <dateIssued>2008</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5Cdove.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7695">
  <titleInfo>
   <title>Trump University Branding 101:</title>
   <subTitle>How to Build the Most Valuable Asset of Any Business</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Sexton, Don</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780470189009</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Hoboken</placeTerm>
    <publisher></publisher>
    <dateIssued>2008</dateIssued>
   </place>
  </originInfo>
  <slims:image>trump+university+branding+101.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7661">
  <titleInfo>
   <title>Strategic Brand Management:</title>
   <subTitle>Building, Measuring, and Managing Brand Equity</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780273779414</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Pearson2</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
  <slims:image>strategic+brand+management+4th.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7355">
  <titleInfo>
   <title>Creating passion brands :</title>
   <subTitle>getting to the heart of branding</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Edwards, Helen</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Day, Derek</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0749443707</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">London</placeTerm>
    <publisher>Kogan Page</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>creating+passions+brands.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7348">
  <titleInfo>
   <title>Cutting edge commercials :</title>
   <subTitle>how to create the worlds best TV ads for brands in the 21st century</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Aitchison, Jim</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789810680039</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>Pearson Prentice-Hall</publisher>
    <dateIssued>2008</dateIssued>
   </place>
  </originInfo>
  <slims:image>cutting+edge--2e+by+aitchison.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7082">
  <titleInfo>
   <title>Re-Focusing Brand Identity, for Century Healthcare</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Mawardi, Affan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Putra, Johan Satria</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Sutanto, Otniel Harry</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Gultom, Maringan Gamaliel</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Hasan. Vera</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI Business School</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6852">
  <titleInfo>
   <title>A Study on the Marketing Mix Development for Unilever Indonesia for Brand Minori</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Bandara, Udara</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Syal Bhola, Pooja</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Handajani, Yully</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Wicaksono, Arief</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Arini, Diah</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI Business School</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6807">
  <titleInfo>
   <title>Creating corporate reputations :</title>
   <subTitle>Identity, image, and performance</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Dowling, Grahame</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0199252203</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Oxford</placeTerm>
    <publisher>Oxford University Press</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
  <slims:image>creating+corporate+reputations--Dowling.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6704">
  <titleInfo>
   <title>4-G marketing :</title>
   <subTitle>a 90-year journey of creating everlasting brands</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Yuswohady</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Sumardy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9799849160</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Markplus&amp;Co</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>4G+marketing.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6462">
  <titleInfo>
   <title>Project Frutang image assessment on brand personality &amp; association</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Santosa, Alexander</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Purnomo, Hari</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Susanto, Johny</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Pajar, Mahatma</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Thaher, Mutiarawaty</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Rachtomo, M. Reza</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Sormin, Ramlan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6443">
  <titleInfo>
   <title>Brands and branding</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Clifton, Rita</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Simmons, John</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">186197664X</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">London</placeTerm>
    <publisher>The Economist Newspaper Ltd.</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>brands+and+branding.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6441">
  <titleInfo>
   <title>Rising tide :</title>
   <subTitle>lessons from 165 years of brand building at Procter &amp; Gamble</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Dyer, Davis</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Dalzell, Frederick</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Olegario, Rowena</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">1591391474</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Press</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>rising+tide--dyer.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6420">
  <titleInfo>
   <title>Development of marketing communication strategy for electronic home entertainment product:</title>
   <subTitle>planning the advertising campaign</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Gindarsyah, Abang</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Soedarmo, Emil</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Suardhika, Gde</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Razad, Hadrian Sjah</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Ramli, Iin Tursila</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Pebriyanto, Riza</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Satyagraha, Hadi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>1992</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="343">
  <titleInfo>
   <title>Asian Branding :</title>
   <subTitle>a Great Way to Fly</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Batey, Ian</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130664669</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Prentice-Hall</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
  <slims:image>asian+branding+batey.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6385">
  <titleInfo>
   <title>The best of branding :</title>
   <subTitle>best practices in corporate branding</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Gregory, James R.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0071403299</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>the+best+of+branding--gregory.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6378">
  <titleInfo>
   <title>How brands become icons :</title>
   <subTitle>the principles of cultural branding</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Holt, Douglas B.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">1578517745</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Press</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>how+brands+become+icons--Holt.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6271">
  <titleInfo>
   <title>Brand stretch :</title>
   <subTitle>why 1 in 2 extensions fail, and how to beat the odds</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Taylor, David</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0470862114</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Hoboken</placeTerm>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>brand+stretch--Taylor.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5832">
  <titleInfo>
   <title>A Review on Hewlett Packard`s Marketing Strategies to Increase Market Share in Small Business Segment portable-Notebook</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Risyad, Denny</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Pusponegoro, Indratama D.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Kusmanto, Janto</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Lumy, Sandy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Gojali, Yandi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5830">
  <titleInfo>
   <title>Brand Building:</title>
   <subTitle>The Alternative Sustainability Solution for PT central Sari Finance</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Endaryanto, Dwi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Monalisa</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Moektijasih</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Zulfikar, Teuku</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Dharmasetiawan, Wisjnu</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Yetty, Veronica</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5795">
  <titleInfo>
   <title>Strategic branding management :</title>
   <subTitle>building measuring, and managing brand equity</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130411507</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Pearson Education Inc.</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>strategic+brand+management--keller.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5794">
  <titleInfo>
   <title>Best practice cases in branding :</title>
   <subTitle>lessons from the world`s strongest brands</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">01311411330</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Pearson Education</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>best+practice+cases+in+branding--keller.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5548">
  <titleInfo>
   <title>`Read Earth` In Indonesia:</title>
   <subTitle>the review and restructuring of business strategy through the selection of core products and their marketing strategy</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Rusli, Kinardi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Tjondro, Djony Bunarto</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Dharmawan, Daniel</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Lubis, Achmad Fuad</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>1996</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1484">
  <titleInfo>
   <title>Brand warfare :</title>
   <subTitle>10 rules for building the killer brand</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>D`Alessandro, David</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0071362932</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>brand+warfare+by+alessandro.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1458">
  <titleInfo>
   <title>Differentiate or die :</title>
   <subTitle>survival in our era of killer competition</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Trout, Jack</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Rivkin, Steve</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0471357642</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>differentiate+or+die.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="958">
  <titleInfo>
   <title>Branding in Asia :</title>
   <subTitle>the creation, development, and management of Asian brands for the global market</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Temporal, Paul</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0471479101</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>branding+in+asia.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="882">
  <titleInfo>
   <title>E-Brands :</title>
   <subTitle>building an internet business at breakneck</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Carpenter, Phil</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0875849296</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Press</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>ebrands+building+an+internet.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="866">
  <titleInfo>
   <title>Hi-tech hi-touch branding :</title>
   <subTitle>creating brand power in the age of technology</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Temporal, Paul</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Lee, K.C.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0471845965</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>hi+tech+hi+tech+branding.jpg</slims:image>
 </mods>
</modsCollection>
