<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>39</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>30</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="7314">
  <titleInfo>
   <title>Brandmate:</title>
   <subTitle>Mengubah Just Friends Menjadi Soulmates</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Maulana, Amalia E.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786021981702</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Tangerang</placeTerm>
    <publisher>Etnomark Consulting</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
  <slims:image>Brandmate--Amalia+Maulana.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="9317">
  <titleInfo>
   <title>Mobile Conversational Commerce:</title>
   <subTitle>Millennial’s Perception And Attitude Towards Chatbot Adoption in DKI Jakarta</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Susanti, Yulita F.</namePart>
   <role>
    <roleTerm type="text">Contributor</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Qadir, Ilman Majid Abdul</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI International Business School</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="9318">
  <titleInfo>
   <title>The Influences Of Electronic Service Quality On E-Trust And Customer Perceived Value Building Customer Loyalty Of Jakarta Millennial In Using Online Travel Agent (Traveloka)</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Suhaimi, Hasnul</namePart>
   <role>
    <roleTerm type="text">Contributor</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Usodo, Nabil Syaqizh</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Nelloh, Liza Agustina Maureen</namePart>
   <role>
    <roleTerm type="text">Contributor</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI International Business School</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="9320">
  <titleInfo>
   <title>Market Anomaly Testing:</title>
   <subTitle>The Day of The Week Effect On LQ45 Stocks in Indonesia Stock Exchange</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Daryanto, Wiwiek M.</namePart>
   <role>
    <roleTerm type="text">Contributor</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Afrilianto, Aulya</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI International Business School</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="9324">
  <titleInfo>
   <title>The Effect of Service Quality on Customer Satisfaction and Trust in Using Tokopedia Services</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Juliani, Devi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Susanti, Yulita Fairina</namePart>
   <role>
    <roleTerm type="text">Contributor</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI International Business School</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="5181">
  <titleInfo>
   <title>Repositioning CFC</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Supeno, Gunadi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Sutanto, Jip Thomas</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Tamin, Kuswandi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Celeste, Rudy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Arsjad, Sofjan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Swastono, Syarifah N. A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Said, Tony</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
  <slims:digitals/>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1023">
  <titleInfo>
   <title>A Framework for Marketing Management</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130185256</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Prentice-Hall</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>a+framework+mktg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5832">
  <titleInfo>
   <title>A Review on Hewlett Packard`s Marketing Strategies to Increase Market Share in Small Business Segment portable-Notebook</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Risyad, Denny</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Pusponegoro, Indratama D.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Kusmanto, Janto</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Lumy, Sandy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Gojali, Yandi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5809">
  <titleInfo>
   <title>IPMI Brand Image Study</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Sianturi, Alexander</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Kristandyo, Aristo</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Nurarif, Ester Arianti</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Yulianto, Eko</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Purnamasari, Ariavita</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Sesaria, Ika Kartika</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6275">
  <titleInfo>
   <title>Hermawan Kartajaya on brand</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794333662</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Mizan Pustaka, PT</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>hermawan+kartajaya+on+brand.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6312">
  <titleInfo>
   <title>Positioning, diferensiasi dan brand :</title>
   <subTitle>kumpulan artikel</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Yuswohady</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Mussry, Jacky</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Taufik</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9792208356</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>hermawan+kertajaya+on+positioning+diferensiasi+brand.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6333">
  <titleInfo>
   <title>Winning behavior :</title>
   <subTitle>what the smartest, most successful companies do differently</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Bacon, Terry R.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Pugh, David G.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0814471633</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>Amacom</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>winning+behavior--bacon.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6406">
  <titleInfo>
   <title>The attractiveness of introducing a premium brand in the Zwitsal baby toiletry product line</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Maulana, Amalia E.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Sitorus, Binsar</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Wahyono, Pitoyo</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Budiono, Sudjarwo</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Srihardanto, Sulad</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6462">
  <titleInfo>
   <title>Project Frutang image assessment on brand personality &amp; association</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Santosa, Alexander</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Purnomo, Hari</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Susanto, Johny</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Pajar, Mahatma</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Thaher, Mutiarawaty</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Rachtomo, M. Reza</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Sormin, Ramlan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6717">
  <titleInfo>
   <title>Marketing management</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">013196853X</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Englewood Cliffs</placeTerm>
    <publisher>Pearson Education Inc.</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>marketing+management+12th--Kotler.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7355">
  <titleInfo>
   <title>Creating passion brands :</title>
   <subTitle>getting to the heart of branding</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Edwards, Helen</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Day, Derek</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0749443707</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">London</placeTerm>
    <publisher>Kogan Page</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>creating+passions+brands.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7731">
  <titleInfo>
   <title>Chipman-Union, Inc.:</title>
   <subTitle>Odor-Eaters Socks (Hagen Interview)</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Quelch, John A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Publishing</publisher>
    <dateIssued>1982</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5Cvideo+cover+red.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7796">
  <titleInfo>
   <title>Procter &amp; Gamble Co.:</title>
   <subTitle>H-80 Postscript</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Quelch, J. A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Publishing</publisher>
    <dateIssued>1985</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5CVideo+cover+black.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7813">
  <titleInfo>
   <title>The Black &amp; Decker Corp. (B):</title>
   <subTitle>``Operation Sudden Impact`` (DeWalt Introduction)</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Black &amp; Decker</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Press</publisher>
    <dateIssued>1996</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5CVideo+cover+black.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7816">
  <titleInfo>
   <title>Land Rover North America, Inc.</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Land Rover North America</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Press</publisher>
    <dateIssued>1997</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5CVideo+cover+black.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8182">
  <titleInfo>
   <title>Samsung Electronics Corp.:</title>
   <subTitle>Eric Kim interview</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Quelch, John A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Publishing</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5Cb2b+2003-2004.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5438">
  <titleInfo>
   <title>Repositioning dop brand:</title>
   <subTitle>delivering consumers expectation</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Bima, Johanes</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Soenarjo, Krisna Dani</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Oesoef, Landy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Lensun, Leslie</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Antonio, SW</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>1999</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="784">
  <titleInfo>
   <title>Value-based marketing :</title>
   <subTitle>marketing strategies for corporate growth and shareholder value</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Doyle, Peter</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0471877271</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Chicester</placeTerm>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>value-based+marketing.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="958">
  <titleInfo>
   <title>Branding in Asia :</title>
   <subTitle>the creation, development, and management of Asian brands for the global market</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Temporal, Paul</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0471479101</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>branding+in+asia.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="1426">
  <titleInfo>
   <title>Harvard Business review on Marketing</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Jackson, Mannie</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Rao, Akshay R.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Bergen, Mark E.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Davis, Scott</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Kenny, David</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Marshall, John F.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Aaker, David A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Joachimsthaler, Erich</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Hatch, Mary Jo</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Schultz, Majken</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Brown, Stephen</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Almquist, Eric</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Wyner, Gordon</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">1578518040</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Press</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>hbr+on+marketing.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="1458">
  <titleInfo>
   <title>Differentiate or die :</title>
   <subTitle>survival in our era of killer competition</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Trout, Jack</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Rivkin, Steve</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0471357642</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>differentiate+or+die.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1927">
  <titleInfo>
   <title>Consumer marketing strategies</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>McKenna, Regis</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Star, Steven H.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Shapiro, Benson P.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Magaziner, Ira C.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Patinkin, Mark</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Moriarty, Rowland T.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Swartz, Gordon S.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Hart, Christopher, W. L.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Corey, E. Raymond</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Cespedes, Frank V.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Rangan, V. Kasturi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Krubasik, Edward G.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Hauser, John R.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Clausing, Don</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Markides, Constantinos C.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Berg, Norman</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Manley, Marisa</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Cmar, Karen A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Salmon, Walter J.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Kaikati, Jack G.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Berry, Leonard L.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Lefkowith, Edwin F.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Clark, Terry</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Stevens, Art</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Jones, John Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Schuster, Thomas F.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Mitchel, F. Kent</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Achenbaum, Alvin A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Cannon-Bonventre, Kristina</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Quelch, John A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0071033432</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Press</publisher>
    <dateIssued>1991</dateIssued>
   </place>
  </originInfo>
  <slims:image>Consumer+marketing+strategies+--+HBR.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5182">
  <titleInfo>
   <title>VW Golf From People`s to Luxurious Car A Repostioning Case</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Thiagarajan, S. Ramu</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Mustaan, Abdul Mudjib</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Ticolau, Linda</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Utomo, M. Hendro</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Wahid, Marvil A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Affandi, Muhammad</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Darmawan, Wishnumurti</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5187">
  <titleInfo>
   <title>Anticipating The Energy Drink Market Through New Product Extension From Extra Joss:</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Hermawan, Agus</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Simanjuntak, Imelda</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Dewanto, Prabu</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Maulana, Rudi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Pane, Shafril</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5217">
  <titleInfo>
   <title>Marketing Strategy for GE Ultra Soft White and Clear Product:</title>
   <subTitle>PT. GE Lighting Indonesia</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Widjaya, Benjamin</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Wardi, Budi Kusma</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Wibisana, Deby Trisjani</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Sanusi, Ika Christine</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Wijaya, Sudianto</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Tambunan, Tessa</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">n.a</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
</modsCollection>
