The effect of hedonic and utilitarian shopping value on impulsive buying behaviour of airline passenger moderated by airport digital experience at Sukarno Hatta international airport

14 1 30 The effect of hedonic and utilitarian shopping value on impulsive buying behaviour of airline passenger moderated by airport digital experience at Sukarno Hatta international airport Priyandani, Rizky Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2022 Rizky_Priyandani.jpeg.jpeg The effect of live shopping advancement and influencer promotion on sustainable purchase decision : consumers impulsive buying behavior as mediating variable (Quantitative - Scientific Research) Sinaga, Magiana Ignasia Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2024 Factors influencing online advertisement content and strategy towards consumer purchasing decision : a study in greater Jakarta Soeranto, Enrico Raditya Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2023 The effect of Tiktok live streaming shopping and perceived enjoyment toward online impulsive buying behavior with the moderating variable of trust Herlina, Leni Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2023 Factors that influence buying decisions of generation Z towards burger delivery restaurants in DKI Jakarta : a case of gofood Rivaldi, Ryan Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2022 The effect of big five model (BFM) personality traits on Online impulsive buying: Evidence from website user in DKI Jakarta area Mahesa, Gregorius Primary Author mixed material Jakarta Selatan IPMI Graduate School of Business 2021 Buying Decision Process for E-Cigarette: An Exploratory Study in Jabodetabek Areas Pratama, Sasotya Additional Author Reza, Akbar Primary Author mixed material Jakata IPMI International Business School 2018 WhatsApp_Image_2019-01-24_at_10.39.23.jpeg.jpeg THE EFFECT OF MARKETING MIX AND CONSUMER KNOWLEDGE TOWARDS CONSUMER BUYING DECISION: A CASE OF CARBONARRA DURIAN OUTLET IN KALIDERES Kamal, Muhammad Naufal Primary Author Suhaimi, Hasnul Additional Author Susanti, Yulita F. Additional Author mixed material Jakarta IPMI International Business School 2018 THESIS_NEW_FORMAT.jpeg.jpeg Principles of services marketing Palmer, Adrian Primary Author mixed material 0077097483 London McGraw-Hill 2001 principles+of+service+.jpeg Consumer behavior : buying, having, and being Solomon, Michael R. Primary Author mixed material 013091360X New Jersey Prentice-Hall 2002 consumer+behavior+Solomon.jpeg Purchasing principles and management Baily, Peter Primary Author Farmer, David Primary Author Jessop, David Primary Author Jones, David Primary Author mixed material 0273646893 London Prentice-Hall/Financial Times 2005 purchasing+principles+and+management--9th.jpg Consumer behavior : buying, having, and being Solomon, Michael R. Primary Author mixed material 0131230115 Upper Saddle River Pearson Education International 2004 consumer+behavior--solomon--9th.jpg Marketing management : knowledge and skills Peter, J. Paul Primary Author Donnelly (Jr.), James H. Primary Author mixed material 0072552174 Boston McGraw-Hill 2004 marketing+mngt--donnelly7th.jpg Marketing management : Knowledge and skills Peter, J. Paul Primary Author Donnelly (Jr.), James H. Primary Author mixed material 9780071107228 Boston McGraw-Hill/Irwin 2007 marketing+management+knowledge+8th--Peters.jpg