34 1 30 The Capitalist Manifesto for Creating and Marketing New Products and Services Kawasaki, Guy Primary Author mixed material 9780887309953 New York Harper Business 1999 rules.jpg.jpg Clarify Your Message So Customers Will Listen Miller, Donald Primary Author mixed material 9781400201839 United State of America HarperCollins Leadership 2017 9780718033323.jpg.jpg MICHELLI, JOSEPH A. Primary Author mixed material 9780071801256 New York The McGraw-Hill Companies 2014 9780071801256.jpg.jpg Quelch, John A. Primary Author mixed material #N/A Boston Harvard Business School Press 1982 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg an interview with Edward A. Schefer, VP mixed material #N/A Boston Harvard Business School Publishing 1986 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg Dry Idea Advertising (A) Spence, Shirley M. Primary Author Bonoma, Thomas V. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1986 %5CImages%5CMultimedia%5CVideo+cover+white.jpg Dry Idea Advertising (B) Spence, Shirley M. Primary Author Bonoma, Thomas V. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1986 %5CImages%5CMultimedia%5CVideo+cover+black.jpg Dry Idea Advertising (C) Kotler, Philip Primary Author Morgan, Mark W. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1986 %5CImages%5CMultimedia%5CVideo+cover+black.jpg H-80 Postscript Quelch, J. A. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1985 %5CImages%5CMultimedia%5CVideo+cover+black.jpg Plastic Bottle Ketchup Quelch, J. A. Primary Author mixed material #N/A Boston Harvard Business School Press 1985 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg Land Rover North America Primary Author mixed material #N/A Boston Harvard Business School Press 1997 %5CImages%5CMultimedia%5CVideo+cover+black.jpg Kotler, Philip Primary Author mixed material #N/A n.a Prentice-Hall 1991 %5CImages%5CMultimedia%5CABC+News.jpg Members of the LMP Group Beer, Michael Primary Author Spector, Bert A. Primary Author mixed material #N/A Boston Harvard Business School Press 1983 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg Members of the OEM Group Beer, Michael Primary Author Spector, Bert A. Primary Author mixed material #N/A Boston Harvard Business School Press 1984 %5CImages%5CMultimedia%5CVideo+cover+black.jpg Vizir Launch--Interview with Wolfgang Berndt Bartlett, Christopher A. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1986 %5CImages%5CMultimedia%5CVideo+cover+black.jpg mixed material #N/A Boston Harvard Business School Publishing %5CImages%5CMultimedia%5Cvideo+cover+red.jpg English Leather Cespedes, Frank V. Primary Author Goode, Laura Primary Author mixed material #N/A Boston Harvard Business School Publishing 1992 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg Siswanto, Yoseph Primary Author Manan, Erdie S. Primary Author Zulkarnain, Tjut Primary Author Sunaryo, Sonny PS Primary Author mixed material Jakarta IPMI 1989 GFP+Cover.jpg text and cases Wheelwright, Steven C. Primary Author Clark, Kim B. Primary Author mixed material 0029055172 New York The Free Press 1993 managing+new+products+and+process+development--clark.jpg 10 rules for building the killer brand D`Alessandro, David Primary Author mixed material 0071362932 New York McGraw-Hill 2001 brand+warfare+by+alessandro.jpg organizing and completing a plan that works Hiebing Jr., Roman G. Primary Author Cooper, Scott W. Primary Author mixed material 0071395229 New York McGraw-Hill 2004 the+one+day+marketing+plan.jpg why 1 in 2 extensions fail, and how to beat the odds Taylor, David Primary Author mixed material 0470862114 Hoboken John Wiley & Sons 2004 brand+stretch--Taylor.jpg strategies for competitive advantage Sengupta, Subroto Primary Author mixed material 0070581592 New Delhi Tata McGraw-Hill 2005 Brand+positioning--Sengupta.jpg lessons from 165 years of brand building at Procter & Gamble Dyer, Davis Primary Author Dalzell, Frederick Primary Author Olegario, Rowena Primary Author mixed material 1591391474 Boston Harvard Business School Press 2004 rising+tide--dyer.jpg A case study at PT. BII Finance Center Judibrata, Bing A Primary Author Pratomo, Eko Priyo Primary Author Wibowo, Ginawati Primary Author Tanuwijaya, Halun Primary Author Harahap, Rudi D. Primary Author O`Sullivan, Marita Primary Author mixed material Jakarta IPMI 1991 GFP+Cover.jpg Budisetiawan, Chris Primary Author Supit, Ferdy Primary Author AS, Kresno Susatyo Primary Author Garces, Luis Primary Author Suseno Primary Author Sin, Gerardus Liong Fong Primary Author mixed material Jakarta IPMI 2005 GFP+Cover.jpg a Great Way to Fly Batey, Ian Primary Author mixed material 0130664669 Upper Saddle River Prentice-Hall 2002 asian+branding+batey.jpg knowledge and skills Peter, J. Paul Primary Author Donnelly (Jr.), James H. Primary Author mixed material 0072552174 Boston McGraw-Hill 2004 marketing+mngt--donnelly7th.jpg Susanto, Eddy Primary Author Kiswardi, Eric A. Primary Author Chandra, Felicia Primary Author Hosea, Gerry Primary Author Jakfar, Herlina Primary Author Irianto Primary Author Dondi, Titus Primary Author Sutijadi, Yohanes Primary Author mixed material Jakarta IPMI Business School 2008 GFP+Cover.jpg Setiawan, Agus Primary Author Djamhoer, Au Primary Author Utomo, Budi Primary Author Supriatna, Herdia Primary Author Husein, Herman Primary Author Hermawan, Irwan Primary Author Hadi, Ismail Primary Author mixed material Jakarta IPMI Business School 2005 GFP+Cover.jpg