The role of influencers characteristics in increasing brand image and purchase intention of Xyz hybrid cards in greater jakarta

20 1 30 The role of influencers characteristics in increasing brand image and purchase intention of Xyz hybrid cards in greater jakarta Fikri, Muhammad Nur Primary Author mixed material Evaluation of the role of consumer-atmosphere congruence and social media influence on purchase intention and recommendation intention-case of Pizza hut (Qualitative - case study) Nurlena Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2023 The impact of negative sentiments on unit link products towards purchase intention (Quantitative - scientific Research) Datau, Syahnovar Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2024 The effect of brand ambassador, attractive advertisement, and the moderating effect of product knowledge towards purchase intention on Instagram ADS Cresheilla, Adinda Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2024 The perfect of Micro-influencers' credibility on purchase intentions in the beauty industry : As seen in the evidence from the greater Jakarta Area Zandra, Ratu Rezki Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2023 The effect of tiktok influencer credibility, customer's halal awareness, and perceived trust on purchase intention of Korean halal food Hamdani, Ahmad Fauzi Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2023 Factors influencing the purchase intention of women in Jabodetabek when purchasing local makeup through online shops (amidst the phenomenon COVID-19) Arias, Valentina Lugo Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2023 The influencing factors of green purchase intention of green beauty products in Greater Jakarta Christy, Angela Alfada Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2023 The role of attribute homophily and physical attractiveness of Korean influencers on interested Indonesian consumer to purchase on local skincare products of Indoensia Asriani, Salma Nibras Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2023 Influencing factors of purchase intention on electric vehicle in Jakarta : implication of modified UTAUT theory Pangestu, Bima Pahlevi Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2023 The effect of influencer homophily and audience participation towards the product purchase intention : the case of tiktok affiliate marketing program Alaydrus, Zahra Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2023 The effect of product packaging toward halal home food purchase intention: an empirical study from university student in Indonesia Triansaputra, Evin Media Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2022 The effect of perceived website quality and e-customer satisfaction on repurchase intention: moderating role of e-customer trust : a case study Semen Indonesia official store in Tokopedia Kusnawan, Dede Primary Author mixed material Jakarta Selatan Sekolah Tinggi Manajemen IPMI 2023 The effect of beauty influencer credibility and customers' halal awareness on purchase intention: case study from Indonesia local beauty brand Ismi Tazlia Primary Author mixed material Jakarta Selatan IPMI Business School 2022 The effect of price fairness and store price image on repurchase intention for sport apparel brands in sport station Jakarta Mulky Kautsar Fadillah Primary Author mixed material Jakarta Selatan IPMI Business School 2022 Factors influencing youth repurchase intention towards local fashion products in greater Jakarta Area Kharismananda, Raynaldo Primary Author mixed material Jakarta Selatan IPMI Graduate School of Business 2021 Raynaldo_Kharismananda.jpeg.jpeg The Influence of Performance Expectation, Effort Expectation and Social Influence on Purchasing Intention and Behaviour of Use of Premium Currency in Freemium Online Mobile Games in Indonesia Pratama, Sasotya Director Nelloh, Liza Agustina Maureen Director Ericska, Rizshad Abdillah Primary Author mixed material Jakarta Sekolah Tinggi Manajemen IPMI 2020 WhatsApp_Image_2021-01-26_at_14.44.06.jpeg.jpeg The Effect of Marketing Mix Toward The Purchasing Intention of Millennials in Jakarta on Local Sneaker Brands Pratama, Sasotya Director Susanti, Yulita Fairina Director Hendradi, Alfa Lik Primary Author mixed material Jakarta Sekolah Tinggi Manajemen IPMI 2020 WhatsApp_Image_2021-01-26_at_13.54.29.jpeg.jpeg The Effect of Global & Local Identity on Purchase Intention Mediated by Attitude Toward Global Products a Study on Consumers in The Greater Jakarta Herdiansyah, Adrianus Primary Author Hendriana, Evelyn Additional Author mixed material Jakarta IPMI International Business School 2018 THESIS_NEW_FORMAT.jpeg.jpeg THE INFLUENCE OF MARKETING MIX TOWARDS PURCHASE INTENTION ON SELF-SERVICE CONCEPT SALAD BAR IN MILLENNIAL GENERATION (PIZZA HUT) Varindra, Maria Renata Yan Primary Author Agristina, Rima Additional Author mixed material Jakarta IPMI International Business School 2018 THESIS_NEW_FORMAT.jpeg.jpeg