4 1 30 strategies for the service industries Ingold, Anthony Primary Author McMahon-Beattie, Una Primary Author Yeoman, Ian Primary Author mixed material 0826448259 London Continuum 2000 yield+management+2nd+Ingold.jpeg Palmer, Adrian Primary Author mixed material 0077097483 London McGraw-Hill 2001 principles+of+service+.jpeg operations, strategy, and information technology Fitzsimmons, James A. Primary Author Fitzsimmons, Mona J. Primary Author mixed material 007231267X Boston McGraw-Hill 2001 service+mngt+fitzsimmons+5e.jpg Firmadi, Anizar Primary Author Budianto, Bahar Primary Author Hartanto, Handoko Primary Author Martise, Tanti Primary Author mixed material Jakarta IPMI 2002 GFP+Cover.jpg