84
1
30
The effect of social media advertisement on perceived enjoyment and impulse buying in the artsy fashion market in jabodetabek:
a case study of generation-z female
Imani, Alika Nur
Primary Author
mixed material
Jakarta Selatan
IPMI Business School
2022
Contagious :
Why Things Catch On
Berger, Jonah
Primary Author
mixed material
9781451686586
London
Simon & Schuster Paperback
2013
61qMVSg95KL.jpg.jpg
The Mediating Role of Brand Image in The Relationship Between Advertising and Purchase Decision (Evidence at Maxx Coffee Shop in Kemang, South Jakarta)
Basbeth, Firdaus
Director
Nara, Kim
Primary Author
mixed material
Jakarta
Sekolah Tinggi Manajemen IPMI
2020
wa_kim.jpeg.jpeg
Frenemies :
The Epic Disruption of the Advertising Industry (and Why This Matters)
Auletta, Ken
Primary Author
mixed material
9780008296995
New York
Penguin Press
2018
fre.jpg.jpg
Journal of Management and Business Review Vol 9 No.1
Munir, Ningky
Editor
mixed material
18298176
Jakarta
PPM School of Management
2012
162.jpg.jpg
International Research Journal of Business Studies Vol 5 No.1
Kristamuljana, Sammy
Editor
Sihombing, Sabrina Oktoria
Primary Author
Wahyuningsih
Primary Author
Wijaya, Bambang Sukma
Primary Author
Prihartono, Aditya Galih
Primary Author
Warganegara, Dazie L
Primary Author
mixed material
20896271
Jakarta Selatan
Prasetiya Mulya Business School
2012
32.jpg.jpg
Accountable Advertising :
A Handbook For Managers and Analysts
Broadbent, Simon
Primary Author
mixed material
189931461X
United Kingdom
Admap Publications
1997
2.jpg.jpg
Building A Story Brand :
Clarify Your Message So Customers Will Listen
Miller, Donald
Primary Author
mixed material
9781400201839
United State of America
HarperCollins Leadership
2017
9780718033323.jpg.jpg
Contemporary marketing :
audio chapter reviews
Boone, Louis E.
Primary Author
Kurtz, David L.
Primary Author
Peters, Stephen M.
Primary Author
mixed material
#N/A
Australia
South-Western/Thomson Learning
2004
Advertising and Promotion:
An Integrated Marketing Communications Perspective
Belch, George E.
Primary Author
Belch, Michael A.
Additional Author
mixed material
9781259921698
New York, NY
McGraw-Hill Education
2018
ad.jpg.jpg
The Secrets of Word-of-Mouth Marketing :
Second Edition
Silverman, George
Primary Author
mixed material
9780814416686
New York
Amacom
2011
419Ae6Ou9rL._SX331_BO1%2C204%2C203%2C200_.jpg.jpg
Effectiveness of IPMI’s Marketing Promotion Activities Towards IPMI Business School Brand Awareness
Randa, Sabila Putri
Primary Author
Sjahrifa, Cut
Primary Author
Susanti, Yulita Fairina
Primary Author
mixed material
Jakarta
IPMI International Business School
2018
THESIS_NEW_FORMAT.jpeg.jpeg
Marketing management :
an Asian perspective
Kotler, Philip
Primary Author
Swee Hoon Ang
Primary Author
Siew Meng Leong
Primary Author
Chin Tiong Tan
Primary Author
mixed material
0132548976
Singapore
Prentice-Hall
1996
marketing+management+an+asia+perspective.jpg
Money-tree marketing :
innovative secrets that will double your small-business profits in 90 days or less
Bishop, Patrick
Primary Author
Bishop, Jennifer A.
Primary Author
mixed material
0814470556
New York
American Management Association (Amacom)
2001
money+tree+marketing.jpg
E-Brands :
building an internet business at breakneck
Carpenter, Phil
Primary Author
mixed material
0875849296
Boston
Harvard Business School Press
2000
ebrands+building+an+internet.jpeg
Analysis for marketing planning
Lehmann, Donald R.
Primary Author
Winer, Russell S.
Primary Author
mixed material
0070275475
Boston
Irwin/McGraw-Hill
2002
analysis+for+mktg.jpeg
The Practice of public relations
Seitel, Fraser P.
Primary Author
mixed material
0133276790
Upper Saddle River
Prentice-Hall
2001
the+practice+pr.jpeg
Global marketing :
foreign entry, local marketing & global management
Johansson, Johny K.
Primary Author
mixed material
0073658634
Boston
Irwin/McGraw-Hill
2000
global+marketing+foreign+entry+2nd+ed.jpg
Promotional strategy :
managing the marketing communications process
Engel, James F.
Primary Author
Warshaw, Martin
Primary Author
Kinnear, Thomas C.
Primary Author
mixed material
0256122407
Boston
Irwin/ McGraw-Hill
1994
promotional+strategy+managing+Engel+8th.jpg
Differentiate or die :
survival in our era of killer competition
Trout, Jack
Primary Author
Rivkin, Steve
Primary Author
mixed material
0471357642
New York
John Wiley & Sons
2000
differentiate+or+die.jpg
Brand warfare :
10 rules for building the killer brand
D`Alessandro, David
Primary Author
mixed material
0071362932
New York
McGraw-Hill
2001
brand+warfare+by+alessandro.jpg
Advertising
White, Roderick
Primary Author
mixed material
0077094581
London
McGraw-Hill Publ. Co.
2000
advertising.jpg
Promotion:
advertising, publicity, personal selling, sales promotion
Stanley, Richard E.
Primary Author
mixed material
0137308957
Englewood Cliffs
Prentice-Hall
1982
Promotion+advertising%2C+publicity%2C+personal%2C...--+Stanley.jpg
The Dartnell advertising manager`s handbook
Stansfiled, Richard H.
Primary Author
mixed material
Chicago
Dartnell
1982
The Dartnell direct mail and mail order
Hodgson, Richard S.
Primary Author
mixed material
Chicago
Dartnell
1980
Marketing
Kerin, Roger A.
Primary Author
Berkowitz, Eric N.
Primary Author
Rudelius, William
Primary Author
Hartley, Steven W.
Primary Author
mixed material
0072410752
Boston
Irwin/McGraw-Hill
2002
marketing+by+kerin--7th.jpeg
Promotion and integrated marketing communications
Semenik, Richard J.
Primary Author
mixed material
0324062532
Australia
South-Western/Thomson Learning
2002
promotion+and+integrated+marketing+communications--semenik.jpg
Advertising and integrated brand promotion
O`Guinn, Thomas C.
Primary Author
Allen, Chris T.
Primary Author
Semenik, Richard J.
Primary Author
mixed material
0324113803
Australia
Thomson/South Western
2003
advertising+and+integrated+promotion--oguinn.jpg
Retailing
Griffith, David A.
Primary Author
Lusch, Robert F.
Primary Author
Dunne, Patrick M.
Primary Author
mixed material
0030326966
Mason
South Western/Thomson Learning
2002
retailing--Dunne--4th+ed.jpg
101 Konsultasi praktis pemasaran
Agung, Yuliana
Primary Author
mixed material
97949932
Jakarta
PT Elex Media Komputindo
2003
101+konsultasi+praktis+pemasaran.jpg