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Contemporary marketing :
audio chapter reviews
Boone, Louis E.
Primary Author
Kurtz, David L.
Primary Author
Peters, Stephen M.
Primary Author
mixed material
#N/A
Australia
South-Western/Thomson Learning
2004
Advertising and Promotion:
An Integrated Marketing Communications Perspective
Belch, George E.
Primary Author
Belch, Michael A.
Additional Author
mixed material
9781259921698
New York, NY
McGraw-Hill Education
2018
ad.jpg.jpg
Promotional strategy :
managing the marketing communications process
Engel, James F.
Primary Author
Warshaw, Martin
Primary Author
Kinnear, Thomas C.
Primary Author
mixed material
0256122407
Boston
Irwin/ McGraw-Hill
1994
promotional+strategy+managing+Engel+8th.jpg
Services marketing :
integrating customer focus across the firm
Zeithaml, Valarie A.
Primary Author
Bitner, Mary Jo
Primary Author
mixed material
0072312211
Boston
Irwin/McGraw-Hill
2000
Services+Marketing+--+Zeithaml+--+2nd+ed..jpg
Promotion and integrated marketing communications
Semenik, Richard J.
Primary Author
mixed material
0324062532
Australia
South-Western/Thomson Learning
2002
promotion+and+integrated+marketing+communications--semenik.jpg
The value profit chain :
threat employees like customers and customers like employees
Heskett, James L.
Primary Author
Schlesinger, Leonard A.
Primary Author
Sasser Jr., W. Earl
Primary Author
mixed material
0743225694
New York
The Free Press
2003
the+value+profit+chain--heskett.jpg
The leader as communicator :
strategies and tactics to build loyalty, focus effort, and spark creativity
Mai, Robert
Primary Author
mixed material
0814407404
New York
Amacom
2003
the+leader+as+communicator--mai.jpg
Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.
Primary Author
Baack, Donald
Primary Author
mixed material
0131405462
Englewood Cliffs
Pearson Prentice-Hall
2004
integrated+advertising--2nd--clow.jpg
Marketing management
Winer, Russell S.
Primary Author
mixed material
0131228013
Upper Saddle River
Pearson Education International
2004
marketing+management--Winner--2nd.jpg
Advertising and promotion :
an integrated marketing communications perspective
Belch, George E.
Primary Author
Belch, Michael A.
Primary Author
mixed material
0071240438
Boston
McGraw-Hill
2004
advertising+and+promotion--belch.jpg
Marketing management
Kotler, Philip
Primary Author
Keller, Kevin Lane
Primary Author
mixed material
013196853X
Englewood Cliffs
Pearson Education Inc.
2006
marketing+management+12th--Kotler.jpg
Marketing management :
Knowledge and skills
Peter, J. Paul
Primary Author
Donnelly (Jr.), James H.
Primary Author
mixed material
9780071107228
Boston
McGraw-Hill/Irwin
2007
marketing+management+knowledge+8th--Peters.jpg
Strategi promosi yang kreatif & analisis kasus integrated marketing communication
Rangkuti, Freddy
Primary Author
mixed material
9789792247022
Jakarta
Gramedia Pustaka Utama
2009
strategi+promosi+yang+kreatif.jpg
Contemporary advertising -- Student CD ROM
Arens, William F.
Primary Author
mixed material
#N/A
Boston
Irwin/McGraw-Hill
2002
%5CImages%5Ccontemporary+adv.jpeg
PaloAlto software Prentice-Hall academic version
mixed material
#N/A
n.a
Palo Alto Software Inc.
2003
%5CImages%5Cintegrated+advertising--2nd--clow.jpg
Launching Castrol Power 1 Scooter
Daud, Farizal Ripki
Primary Author
mixed material
Jakarta
IPMI Business School
2007
GFP+Cover.jpg
Maximizing Vote Acquisition by Analyzing the Organization`s Internal and External Factor
Dedi
Primary Author
mixed material
Jakarta
IPMI Business School
2010
Capsel.jpg
Implementation of integrated marketing comunication (IMC) strategy :
Focusing in promotional mix of V Radio
Puspita, Zalma
Primary Author
mixed material
Jakarta
IPMI Business School
2011
Capsel.jpg
Marketing communication study of Philips new consumer lighting products
Budisetiawan, Chris
Primary Author
Supit, Ferdy
Primary Author
AS, Kresno Susatyo
Primary Author
Garces, Luis
Primary Author
Suseno
Primary Author
Sin, Gerardus Liong Fong
Primary Author
mixed material
Jakarta
IPMI
2005
GFP+Cover.jpg
Development of Marketing Communication Strategy For a New Television Set :
Creative Work Survey and Media Strategy Development
Herdiansyah, Deddy
Primary Author
Irzal, Endang
Primary Author
Sadiq, Fahmi
Primary Author
AMran, M. Iqbal
Primary Author
Sudariyono, Rachmi S.
Primary Author
Santoso, Sumarso
Primary Author
Soegino, Sugiharto A.
Primary Author
mixed material
Jakarta
Institut Pengembangan Manajemen Indonesia (IPMI)
1992
no+image.jpg
The Proposed Marketing Communication Strategy of Coca Cola on the Youth Market Segment
Hidayat, Bambang P.
Primary Author
Tranggono, Sapto
Primary Author
Trisetya, Donny
Primary Author
Widodo, Guyub
Primary Author
S, Henry
Primary Author
Gunadi, Tjokro
Primary Author
mixed material
Jakarta
IPMI
1994
GFP+Cover.jpg
Integrated Marketing Communication to Support PLN`S Recovery Program
Laksono, Agung Bowo
Primary Author
Yunanto, Agung
Primary Author
Sulwan, Irdjan S.
Primary Author
Soetie, Jong
Primary Author
Isworo, Parno
Primary Author
Kwee, Yoyok Kuslianto
Primary Author
mixed material
Jakarta
IPMI
2000
GFP+Cover.jpg