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Contemporary marketing :
audio chapter reviews
Boone, Louis E.
Primary Author
Kurtz, David L.
Primary Author
Peters, Stephen M.
Primary Author
mixed material
#N/A
Australia
South-Western/Thomson Learning
2004
Marketing management :
an Asian perspective
Kotler, Philip
Primary Author
Swee Hoon Ang
Primary Author
Siew Meng Leong
Primary Author
Chin Tiong Tan
Primary Author
mixed material
0132548976
Singapore
Prentice-Hall
1996
marketing+management+an+asia+perspective.jpg
Sales forecasting management
Mentzer, John T.
Primary Author
Bienstock, Carol C.
Primary Author
mixed material
0761908226
Thousand Oaks
Sage Publications
1998
sales+forecasting+management+mentzer.jpeg
Marketing research
Aaker, David A.
Primary Author
Kumar, V.
Primary Author
Day, George S.
Primary Author
mixed material
0471363405
New York
John Wiley & Sons
2001
marketing+research+aaker+7th+ed.jpg
Global marketing :
foreign entry, local marketing & global management
Johansson, Johny K.
Primary Author
mixed material
0073658634
Boston
Irwin/McGraw-Hill
2000
global+marketing+foreign+entry+2nd+ed.jpg
Marketing through research
Wills, Gordon
Primary Author
mixed material
080126197
Oxford
Pergamon
1967
marketing+through+research--wills.jpg
The Dartnell Marketing manager`s handbook
Britt, Steuart Henderson
Primary Author
mixed material
0850130344
Chicago
The Dartnell Corporation
1973
marketing+managers+handbook--britt.jpg
Marketing research :
text and cases
Boyd, Harper W.
Primary Author
Westfall, Ralph
Primary Author
Stasch, Stanley F.
Primary Author
mixed material
0256068135
Homewood
Irwin
1991
Marketing+research+text+and+cases+--+7th+ed.--+Boyd.jpg
101 Konsultasi praktis pemasaran
Agung, Yuliana
Primary Author
mixed material
97949932
Jakarta
PT Elex Media Komputindo
2003
101+konsultasi+praktis+pemasaran.jpg
Marketing research :
an applied orientation
Malhotra, Naresh K.
Primary Author
mixed material
0130337161
Englewood Cliffs
Pearson Prentice-Hall
2004
marketing+research+applied--4th--malhotra.jpg
Hospitality and travel marketing
Morrison, Alastair M.
Primary Author
mixed material
0766816052
Australia
Delmar/Thomson Learning
2004
hospitality+and+travel+marketing--morrison.jpg
Essentials of marketing
Lamb Jr., Charles W.
Primary Author
Hair Jr., Joseph F.
Primary Author
McDaniel, Carl
Primary Author
mixed material
0324282923
Australia
Thomson/South Western
2005
essentials+of+marketing+by+Lamb--4th+ed.jpg
Marketing management
Winer, Russell S.
Primary Author
mixed material
0131228013
Upper Saddle River
Pearson Education International
2004
marketing+management--Winner--2nd.jpg
Marketing research
Cooper, Donald R.
Primary Author
Schindler, Pamela S.
Primary Author
mixed material
0071115706
Boston
McGraw-Hill
2006
marketing+research--Cooper.jpg
Marketing manager`s handbook
Britt, Steuart Henderson
Primary Author
mixed material
0850131359
Chicago
The Dartnell Corporation
1983
Marketing+manager%27s+handbook+--+edit.+Britt.jpg
Marketing management :
Knowledge and skills
Peter, J. Paul
Primary Author
Donnelly (Jr.), James H.
Primary Author
mixed material
9780071107228
Boston
McGraw-Hill/Irwin
2007
marketing+management+knowledge+8th--Peters.jpg
Marketing research :
An applied orientation
Malhotra, Naresh K.
Primary Author
mixed material
0132279177
Upper Saddle River
Pearson Education International
2007
marketing+research+5th+--+malhotra.jpg
Membongkar kotak hitam konsumen
Simamora, Bilson
Primary Author
mixed material
9792201955
Jakarta
Gramedia Pustaka Utama
2003
membongkar+kotak+hitam.jpg
Marketing metrics :
The definitive guide to measuring marketing performance
Pfeifer, Phillip E.
Primary Author
Farris, Paul W.
Primary Author
Reibstein, David J.
Primary Author
Bendle, Neil T.
Primary Author
mixed material
9780137058297
Upper Saddle River
Wharton School Publishing
2010
Marketing+Metrics+2nd+ed+Ferris.jpg
Marketing research :
a practical approach for the new millenium
Hair, Joseph F.
Primary Author
Bush, Robert P.
Primary Author
Ortinau, David J.
Primary Author
mixed material
0071164766
Boston
McGraw-Hill
2000
marketing+research-Hair.jpg
Marketing Research:
Marketing Engineering Application
Lilien, Gary L.
Primary Author
Rangaswamy, Arvind
Primary Author
mixed material
#N/A
n.a
Addison-Wesley Pub. Co.
1999
%5CImages%5CMultimedia%5CMarketing+Research+--+Gary+Lilien.jpg
Marketing research
Cooper, Donald R.
Primary Author
Schindler, Pamela S.
Primary Author
mixed material
#N/A
Boston
McGraw-Hill
2006
%5CImages%5Cmarketing+research--Cooper.jpg
Launching Castrol Power 1 Scooter
Daud, Farizal Ripki
Primary Author
mixed material
Jakarta
IPMI Business School
2007
GFP+Cover.jpg
A proposal marketing strategy for coca cola Indonesia
Suwarso, Chairiyah
Primary Author
Krisrian
Primary Author
Warjanto, Janto
Primary Author
Delyon, M. Ferosyah
Primary Author
mixed material
Jakarta
IPMI
1990
GFP+Cover.jpg
Proposed marketing strategy for the new Kem Chicks
Wiratmoko, Widianto
Primary Author
Admoredjo, Suwardi
Primary Author
Thamrin, Husni
Primary Author
Prabanto, Bolly
Primary Author
mixed material
Jakarta
IPMI
1990
GFP+Cover.jpg
Feasibility study for launching of Debit card for Citibank
Guntoro, Ermawan
Primary Author
Tan, Prisca Sisca
Primary Author
Kumar, Papia
Primary Author
Lioe, James
Primary Author
Salum, Wawan M.
Primary Author
mixed material
Jakarta
IPMI
1991
GFP+Cover.jpg
Marketing strategy of consumer film for PT Interdelta
Siregar, Bahgya
Primary Author
Bengawan, Francis
Primary Author
Mihardja, Meliawaty
Primary Author
Sistanto, Riko
Primary Author
Sutikno, Susanawati
Primary Author
Aritonang, Todung
Primary Author
mixed material
Jakarta
IPMI
1992
GFP+Cover.jpg
Proposed marketing strategy for P.T. Procter and Gamble Indonesia:
revitalizing plan for ``vicks inhaler``
Bapat, Anand K.
Primary Author
Wijaya, Indra
Primary Author
P., Suryawinata
Primary Author
Soma, Tetsuya
Primary Author
Angara, Vivi A.
Primary Author
Anwar, Yos Rizal
Primary Author
mixed material
Jakarta
IPMI
1993
GFP+Cover.jpg
Consumer research on personal banking:
favorable products, attributes and media choices
Satyagraha, Hadi
Primary Author
Soedjarwo, Bayu
Primary Author
Wirja, Inge
Primary Author
Soekotjo, Theodore
Primary Author
Tanja, Joshua Arief
Primary Author
Mertohadidjojo, Kemal Taruc
Primary Author
mixed material
Jakarta
IPMI
1994
GFP+Cover.jpg
Marketing Information Management
Hartopo, Hendri
Primary Author
Lina, Jusnita
Primary Author
Wei, Lie Po
Primary Author
Suardhini, Made
Primary Author
Tan, Rudy Bian Hwie
Primary Author
mixed material
Jakarta
IPMI
1996
GFP+Cover.jpg