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Contemporary marketing :
audio chapter reviews
Boone, Louis E.
Primary Author
Kurtz, David L.
Primary Author
Peters, Stephen M.
Primary Author
mixed material
#N/A
Australia
South-Western/Thomson Learning
2004
Strategic marketing problems :
cases and comments
Kerin, Roger A.
Primary Author
Peterson, Robert
Primary Author
mixed material
0130284742
New Jersey
Prentice-Hall International
2001
strategic+marketing+problems+.jpg
A Framework for Marketing Management
Kotler, Philip
Primary Author
mixed material
0130185256
Upper Saddle River
Prentice-Hall
2001
a+framework+mktg.jpg
Yield management :
strategies for the service industries
Ingold, Anthony
Primary Author
McMahon-Beattie, Una
Primary Author
Yeoman, Ian
Primary Author
mixed material
0826448259
London
Continuum
2000
yield+management+2nd+Ingold.jpeg
Managerial economics in a global economy
Salvatore, Dominick
Primary Author
mixed material
0030311586
Fort Worth
Harcourt College Publishers
2001
managerial+economics+in+a+a+global+4th+ed+salvatore.jpg
Value-based marketing :
marketing strategies for corporate growth and shareholder value
Doyle, Peter
Primary Author
mixed material
0471877271
Chicester
John Wiley & Sons
2000
value-based+marketing.jpeg
Principles of services marketing
Palmer, Adrian
Primary Author
mixed material
0077097483
London
McGraw-Hill
2001
principles+of+service+.jpeg
Consumer behavior and marketing strategy
Peter, J. Paul
Primary Author
Olson, Jerry C.
Primary Author
mixed material
0072410647
Boston
Irwin/McGraw-Hill
2002
Consumer+behavior+and+marketing+strategy+--+6th+ed.--+Peter.jpg
Analysis for marketing planning
Lehmann, Donald R.
Primary Author
Winer, Russell S.
Primary Author
mixed material
0070275475
Boston
Irwin/McGraw-Hill
2002
analysis+for+mktg.jpeg
Global marketing :
foreign entry, local marketing & global management
Johansson, Johny K.
Primary Author
mixed material
0073658634
Boston
Irwin/McGraw-Hill
2000
global+marketing+foreign+entry+2nd+ed.jpg
Managerial accounting
Hilton, Ronald W.
Primary Author
mixed material
0071157298
Boston
Irwin/McGraw-Hill
1999
managerial+accounting+by+hilton.jpg
Harvard Business review on Marketing
Aaker, David A.
Primary Author
Keller, Kevin Lane
Primary Author
Almquist, Eric
Primary Author
Rao, Akshay R.
Primary Author
Jackson, Mannie
Primary Author
Bergen, Mark E.
Primary Author
Davis, Scott
Primary Author
Kenny, David
Primary Author
Marshall, John F.
Primary Author
Joachimsthaler, Erich
Primary Author
Hatch, Mary Jo
Primary Author
Schultz, Majken
Primary Author
Brown, Stephen
Primary Author
Wyner, Gordon
Primary Author
mixed material
1578518040
Boston
Harvard Business School Press
2001
hbr+on+marketing.jpeg
Winning strategy :
strategi efektif merebut dan mempertahankan pangsa pasar
Djuwadi, Handi Irawan
Primary Author
mixed material
9792200088
Jakarta
Gramedia Pustaka Utama
2002
winning+strategy.jpg
managerial economics :
analysis and strategy
Douglas, Evan J.
Primary Author
mixed material
9813026685
Singapore
Prentice-Hall International Inc.
1994
managerial+economics--4th--+douglas.jpg
Retailing
Griffith, David A.
Primary Author
Lusch, Robert F.
Primary Author
Dunne, Patrick M.
Primary Author
mixed material
0030326966
Mason
South Western/Thomson Learning
2002
retailing--Dunne--4th+ed.jpg
The strategy and tactics of pricing :
a guide to profitable decision making
Nagle, Thomas T.
Primary Author
Holden, Reed K.
Primary Author
mixed material
013122753x
Upper Saddle River
Pearson Education International
2002
the+strategy+and+tactics+of+pricing+--nagle--3rd.jpg
Retail marketing
Sullivan, Malcolm
Primary Author
Adcock, Dennis
Primary Author
mixed material
1861526024
Bedford Row, London
Thomson
2002
retail+marketing--sullivan.jpg
Market-based management :
strategies for growing customer value and profitability
Best, Roger J.
Primary Author
mixed material
0131211935
Upper Saddle River
Pearson Education International
2004
market+based+management--3th--best.jpg
Hospitality and travel marketing
Morrison, Alastair M.
Primary Author
mixed material
0766816052
Australia
Delmar/Thomson Learning
2004
hospitality+and+travel+marketing--morrison.jpg
The one-day marketing plan :
organizing and completing a plan that works
Hiebing Jr., Roman G.
Primary Author
Cooper, Scott W.
Primary Author
mixed material
0071395229
New York
McGraw-Hill
2004
the+one+day+marketing+plan.jpg
Up against the retail giants :
targeting weaknesses gaining an edge
Samli, A. Coskun
Primary Author
mixed material
0324233086
Australia
Thomson
2004
up+against+the+retail+giants--samli.jpg
Managerial economics and business strategy
Baye, Michael R.
Primary Author
mixed material
0071244212
Boston
McGraw-Hill
2006
managerial+economics--baye----5th.jpg
Marketing management :
knowledge and skills
Peter, J. Paul
Primary Author
Donnelly (Jr.), James H.
Primary Author
mixed material
0072552174
Boston
McGraw-Hill
2004
marketing+mngt--donnelly7th.jpg
Essentials of marketing
Lamb Jr., Charles W.
Primary Author
Hair Jr., Joseph F.
Primary Author
McDaniel, Carl
Primary Author
mixed material
0324282923
Australia
Thomson/South Western
2005
essentials+of+marketing+by+Lamb--4th+ed.jpg
Marketing management
Winer, Russell S.
Primary Author
mixed material
0131228013
Upper Saddle River
Pearson Education International
2004
marketing+management--Winner--2nd.jpg
Marketing management
Kotler, Philip
Primary Author
Keller, Kevin Lane
Primary Author
mixed material
013196853X
Englewood Cliffs
Pearson Education Inc.
2006
marketing+management+12th--Kotler.jpg
Marketing management :
Knowledge and skills
Peter, J. Paul
Primary Author
Donnelly (Jr.), James H.
Primary Author
mixed material
9780071107228
Boston
McGraw-Hill/Irwin
2007
marketing+management+knowledge+8th--Peters.jpg
Damodaran on valuation :
Security analysis for investment and corporate finance
Damodaran, Aswath
Primary Author
mixed material
0471751219
Hoboken
John Wiley & Sons Inc.
2006
damodaran+on+valuation+2nd.jpg
Practical pricing for results
Ruskin-Brown, Ian
Primary Author
mixed material
9781854183743
London
Thorogood
2008
no+image.jpg
Principles of Finance with Excel
Benninga, Simon
Primary Author
mixed material
9780199755479
New York
Oxford University Press
2011
principles+of+finance+with+excel.jpg