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Rules For Revolutionaries:
The Capitalist Manifesto for Creating and Marketing New Products and Services
Kawasaki, Guy
Primary Author
mixed material
9780887309953
New York
Harper Business
1999
rules.jpg.jpg
Building A Story Brand :
Clarify Your Message So Customers Will Listen
Miller, Donald
Primary Author
mixed material
9781400201839
United State of America
HarperCollins Leadership
2017
9780718033323.jpg.jpg
LEADING THE STARBUCKS WAY
MICHELLI, JOSEPH A.
Primary Author
mixed material
9780071801256
New York
The McGraw-Hill Companies
2014
9780071801256.jpg.jpg
Asian Branding :
a Great Way to Fly
Batey, Ian
Primary Author
mixed material
0130664669
Upper Saddle River
Prentice-Hall
2002
asian+branding+batey.jpg
Managing new product and process development :
text and cases
Wheelwright, Steven C.
Primary Author
Clark, Kim B.
Primary Author
mixed material
0029055172
New York
The Free Press
1993
managing+new+products+and+process+development--clark.jpg
Brand warfare :
10 rules for building the killer brand
D`Alessandro, David
Primary Author
mixed material
0071362932
New York
McGraw-Hill
2001
brand+warfare+by+alessandro.jpg
The one-day marketing plan :
organizing and completing a plan that works
Hiebing Jr., Roman G.
Primary Author
Cooper, Scott W.
Primary Author
mixed material
0071395229
New York
McGraw-Hill
2004
the+one+day+marketing+plan.jpg
Brand stretch :
why 1 in 2 extensions fail, and how to beat the odds
Taylor, David
Primary Author
mixed material
0470862114
Hoboken
John Wiley & Sons
2004
brand+stretch--Taylor.jpg
Brand positioning :
strategies for competitive advantage
Sengupta, Subroto
Primary Author
mixed material
0070581592
New Delhi
Tata McGraw-Hill
2005
Brand+positioning--Sengupta.jpg
Rising tide :
lessons from 165 years of brand building at Procter & Gamble
Dyer, Davis
Primary Author
Dalzell, Frederick
Primary Author
Olegario, Rowena
Primary Author
mixed material
1591391474
Boston
Harvard Business School Press
2004
rising+tide--dyer.jpg
Marketing management :
knowledge and skills
Peter, J. Paul
Primary Author
Donnelly (Jr.), James H.
Primary Author
mixed material
0072552174
Boston
McGraw-Hill
2004
marketing+mngt--donnelly7th.jpg
Innovation management and new product development
Trott, Paul
Primary Author
mixed material
9780273713159
Harlow
Prentice-Hall/Financial Times
2008
innovation+management+4th+--Trott.jpg
Blueprints from innovation :
how creative processes can make you and your company more competitive
Prather, Charles Wayne
Primary Author
mixed material
0814423590
New York
AMA Membership Publiscations Division
1995
Blueprint+for+innovation--Prather.jpg
Corning Glass Works International, Part I:
Interviews with Division Managers
Yoshino, Michael Y.
Primary Author
Bartlett, Christopher A.
Primary Author
mixed material
#N/A
Boston
Harvard Business School Publishing
1981
%5CImages%5CMultimedia%5Cscorta.jpg
Corning Glass Works International, Part II:
Interviews with Top Management
Yoshino, Michael Y.
Primary Author
Bartlett, Christopher A.
Primary Author
mixed material
#N/A
Boston
Harvard Business School Publishing
1981
%5CImages%5CMultimedia%5Cscorta.jpg
General foods:
an interview with Edward A. Schefer, VP
mixed material
#N/A
Boston
Harvard Business School Publishing
1986
%5CImages%5CMultimedia%5Cvideo+cover+red.jpg
Hartmann Luggage
Quelch, John A.
Primary Author
mixed material
#N/A
Boston
Harvard Business School Press
1982
%5CImages%5CMultimedia%5Cvideo+cover+red.jpg
Gillette Co.:
Dry Idea Advertising (A)
Spence, Shirley M.
Primary Author
Bonoma, Thomas V.
Primary Author
mixed material
#N/A
Boston
Harvard Business School Publishing
1986
%5CImages%5CMultimedia%5CVideo+cover+white.jpg
Gillette Co.:
Dry Idea Advertising (B)
Spence, Shirley M.
Primary Author
Bonoma, Thomas V.
Primary Author
mixed material
#N/A
Boston
Harvard Business School Publishing
1986
%5CImages%5CMultimedia%5CVideo+cover+black.jpg
Gillette Co.:
Dry Idea Advertising (C)
Kotler, Philip
Primary Author
Morgan, Mark W.
Primary Author
mixed material
#N/A
Boston
Harvard Business School Publishing
1986
%5CImages%5CMultimedia%5CVideo+cover+black.jpg
Procter & Gamble Co.:
H-80 Postscript
Quelch, J. A.
Primary Author
mixed material
#N/A
Boston
Harvard Business School Publishing
1985
%5CImages%5CMultimedia%5CVideo+cover+black.jpg
H.J. Heinz Co.:
Plastic Bottle Ketchup
Quelch, J. A.
Primary Author
mixed material
#N/A
Boston
Harvard Business School Press
1985
%5CImages%5CMultimedia%5Cvideo+cover+red.jpg
Land Rover North America, Inc.
Land Rover North America
Primary Author
mixed material
#N/A
Boston
Harvard Business School Press
1997
%5CImages%5CMultimedia%5CVideo+cover+black.jpg
Marketing Management 7/
Kotler, Philip
Primary Author
mixed material
#N/A
n.a
Prentice-Hall
1991
%5CImages%5CMultimedia%5CABC+News.jpg
Office Technology, Inc.:
Members of the LMP Group
Beer, Michael
Primary Author
Spector, Bert A.
Primary Author
mixed material
#N/A
Boston
Harvard Business School Press
1983
%5CImages%5CMultimedia%5Cvideo+cover+red.jpg
Office Technology, Inc.:
Members of the OEM Group
Beer, Michael
Primary Author
Spector, Bert A.
Primary Author
mixed material
#N/A
Boston
Harvard Business School Press
1984
%5CImages%5CMultimedia%5CVideo+cover+black.jpg
Procter & Gamble Europe:
Vizir Launch--Interview with Wolfgang Berndt
Bartlett, Christopher A.
Primary Author
mixed material
#N/A
Boston
Harvard Business School Publishing
1986
%5CImages%5CMultimedia%5CVideo+cover+black.jpg
Litton Microwave Cooking Products
mixed material
#N/A
Boston
Harvard Business School Publishing
%5CImages%5CMultimedia%5Cvideo+cover+red.jpg
MEM Co., Inc.:
English Leather
Cespedes, Frank V.
Primary Author
Goode, Laura
Primary Author
mixed material
#N/A
Boston
Harvard Business School Publishing
1992
%5CImages%5CMultimedia%5Cvideo+cover+red.jpg
Warehousing as an important aspect to adidas products in P.T. Borsumij Wehry Indonesia
Siswanto, Yoseph
Primary Author
Manan, Erdie S.
Primary Author
Zulkarnain, Tjut
Primary Author
Sunaryo, Sonny PS
Primary Author
mixed material
Jakarta
IPMI
1989
GFP+Cover.jpg