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The effect of social media advertisement on perceived enjoyment and impulse buying in the artsy fashion market in jabodetabek: a case study of generation-z female

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Contagious : Why Things Catch On

Contagious : Why Things Catch On

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The Mediating Role of Brand Image in The Relationship Between Advertising and Purchase Decision (Evidence at Maxx Coffee Shop in Kemang, South Jakarta)

The Mediating Role of Brand Image in The Relationship Between Advertising and Purchase Decision (Evidence at Maxx Coffee Shop in Kemang, South Jakarta)

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Frenemies : The Epic Disruption of the Advertising Industry (and Why This Matters)

Frenemies : The Epic Disruption of the Advertising Industry (and Why This Matters)

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Journal of Management and Business Review Vol 9 No.1

Journal of Management and Business Review Vol 9 No.1

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International Research Journal of Business Studies Vol 5 No.1

International Research Journal of Business Studies Vol 5 No.1

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Accountable Advertising : A Handbook For Managers and Analysts

Accountable Advertising : A Handbook For Managers and Analysts

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Building A Story Brand : Clarify Your Message So Customers Will Listen

Building A Story Brand : Clarify Your Message So Customers Will Listen

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Contemporary marketing : audio chapter reviews

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Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

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The Secrets of Word-of-Mouth Marketing : Second Edition

The Secrets of Word-of-Mouth Marketing : Second Edition

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Effectiveness of IPMI’s Marketing Promotion Activities Towards IPMI Business School Brand Awareness

Effectiveness of IPMI’s Marketing Promotion Activities Towards IPMI Business School Brand Awareness

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Marketing management : an Asian perspective

Marketing management : an Asian perspective

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Money-tree marketing : innovative secrets that will double your small-business profits in 90 days or less

Money-tree marketing : innovative secrets that will double your small-business profits in 90 days or less

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E-Brands : building an internet business at breakneck

E-Brands : building an internet business at breakneck

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Analysis for marketing planning

Analysis for marketing planning

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The Practice of public relations

The Practice of public relations

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Global marketing : foreign entry, local marketing & global management

Global marketing : foreign entry, local marketing & global management

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Promotional strategy : managing the marketing communications process

Promotional strategy : managing the marketing communications process

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Differentiate or die : survival in our era of killer competition

Differentiate or die : survival in our era of killer competition

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Brand warfare : 10 rules for building the killer brand

Brand warfare : 10 rules for building the killer brand

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Advertising

Advertising

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Promotion: advertising, publicity, personal selling, sales promotion

Promotion: advertising, publicity, personal selling, sales promotion

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The Dartnell advertising manager`s handbook

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The Dartnell direct mail and mail order

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Marketing

Marketing

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Promotion and integrated marketing communications

Promotion and integrated marketing communications

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Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Retailing

Retailing

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101 Konsultasi praktis pemasaran

101 Konsultasi praktis pemasaran

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