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Publishing date : 2019-09-23 13:59:56

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Marketing planning & strategy: Part VII

Marketing planning & strategy: Part VII

Kotler, Philip - Shapiro, Benson P - Levitt, Theodore - Stasch, Stanley F. - Corey, E. Raymond - Buzzell, Robert D. - Sultan, Ralph G.M. - Dhalla, Nariman K. - Hanan, Mack - Cadbury, N.D. - Hughes, G. David - Gale, Bradley T. - Robinson, Dwight E. - Davidson, J. Hugh - Gestetner, David - Haley, Russell I. - Bloom, Paul N. - Morein, Joseph A. - Clewett, Richard M. - Yuspeh, Sonia - Klompmaker, Jay E. - Posner, Ronald S. - Shycon, Harvey N. - Sprague, Christopher R. - Friedman, Walter F.

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Implementing marketing strategies: Part II

Implementing marketing strategies: Part II

Quelch, John A. - Von Hippel, Eric - Bonoma, Thomas V. - Levitt, Theodore - Takeuchi, Hirotaka - Still, Richard - Hill, John S. - Shapiro, Benson P. - Shostack, G. Lynn - Hlavacek, James D. - Cannon-Bonventre, Kristina - McCuistion, Tommy J.

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Marketing management : an Asian perspective

Marketing management : an Asian perspective

Kotler, Philip - Swee Hoon Ang - Siew Meng Leong - Chin Tiong Tan

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Global marketing management

Global marketing management

Kotabe, Masaaki - Helsen, Kristiaan

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Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

Best, Roger J.

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Hospitality and travel marketing

Hospitality and travel marketing

Morrison, Alastair M.

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Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

Lovelock, Christopher H. - Wirtz, Jochen

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Positioning, diferensiasi dan brand : kumpulan artikel

Kartajaya, Hermawan - Taufik - Yuswohady - Mussry, Jacky

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Trout on strategy : capturing mindshare conquering markets

Trout on strategy : capturing mindshare conquering markets

Trout, Jack

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Marketing in Venus : the Garuda Indonesia story ; membangun memorable experience belajar dari bisnis penerbangan

Marketing in Venus : the Garuda Indonesia story ; membangun memorable experience belajar dari bisnis penerbangan

Kartajaya, Hermawan - Yuswohady - Indrio, Bembi Dwi - Christynar, Mathilda MF

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Blue ocean strategy : how to create uncontested market space and the make competition irrelevant

Blue ocean strategy : how to create uncontested market space and the make competition irrelevant

Kim, W. Chan - Mauborgne, Ren

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How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

Holt, Douglas B.

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Up against the retail giants : targeting weaknesses gaining an edge

Up against the retail giants : targeting weaknesses gaining an edge

Samli, A. Coskun

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Brand positioning : strategies for competitive advantage

Sengupta, Subroto

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Managing customers as investments : the strategic value of customers in the long run

Managing customers as investments : the strategic value of customers in the long run

Lehmann, Donald R. - Gupta, Sunil

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Marketing management

Marketing management

Winer, Russell S.

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Marketing : an introduction

Marketing : an introduction

Kotler, Philip - Armstrong, Garry

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4-G marketing : a 90-year journey of creating everlasting brands

4-G marketing : a 90-year journey of creating everlasting brands

Kartajaya, Hermawan - Yuswohady - Sumardy

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Creating effective marketing plan : teknik membuat rencana pemasaran berdasarkan customer values & analisis kasus

Creating effective marketing plan : teknik membuat rencana pemasaran berdasarkan customer values & analisis kasus

Rangkuti, Freddy

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Event marketing : cara membuat event kebanjiran pengunjung yang tepat

Event marketing : cara membuat event kebanjiran pengunjung yang tepat

Hoyle, Leonard H. - Suryo, Kumala Insiwi - Yuwono, Y

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Marketing management

Marketing management

Kotler, Philip - Keller, Kevin Lane

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Principles of marketing

Principles of marketing

Kotler, Philip - Armstrong, Garry

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Proposal of Marketing Strategy for Bank Dutas Consumer Banking Services

Proposal of Marketing Strategy for Bank Dutas Consumer Banking Services

Indarsiwi, Maria - Suhairy, Andi - Waluyono, Artis - Purba, Rode

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Advances in Marketing 2009: Proceedings of the Annual Meeting of the Association of Collegiate Marketing Educators

Association of Collegiate Marketing Educators

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Ad Council`s AIDS Campaign (A): Advertising Strategy

Ad Council`s AIDS Campaign (A): Advertising Strategy

Rangan, V. Kasturi - Montgomery, Janet

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Anaquest: The Professional Services Group

Anaquest: The Professional Services Group

Vitale, Michael R.

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Benetton Factory Tour--Ponzano, Italy

Benetton Factory Tour--Ponzano, Italy

Heskett, James L. - Heskett, Marilyn

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Dansk Designs Ltd.: The Administration of Creativity. PART II

Dansk Designs Ltd.: The Administration of Creativity. PART II

Uyterhoeven, Hugo E. R. - Von Clemm, M

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General Electric

General Electric

Aguilar, Francis J. - Hamermesh, Richard G.

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Hartmann Luggage

Hartmann Luggage

Quelch, John A.

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