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Blue Ocean Shift: Pergeseran samudera biru melampaui persaingan langkah - langkah teruji untuk menghadapi perubahan

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Originals: How Non-conformists Change the World

Originals: How Non-conformists Change the World

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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

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Contemporary marketing : audio chapter reviews

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Blue Ocean Strategy : How To Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy : How To Create Uncontested Market Space and Make the Competition Irrelevant

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A Framework for Marketing Management

A Framework for Marketing Management

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Grabbing Lightning: Building a Capability for Breakthrough Innovation

Grabbing Lightning: Building a Capability for Breakthrough Innovation

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United We Brand: Menciptakan Merek Kohesif Yang Dilihat, Didengar, Dan Diingat

United We Brand: Menciptakan Merek Kohesif Yang Dilihat, Didengar, Dan Diingat

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Zero to one : membangun startup membangun masa depan

Zero to one : membangun startup membangun masa depan

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Zero to One: Notes on Startups, or How to Build the Future

Zero to One: Notes on Startups, or How to Build the Future

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Managing new product and process development : text and cases

Managing new product and process development : text and cases

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Managing product life-cycles

Managing product life-cycles

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Marketing management : an Asian perspective

Marketing management : an Asian perspective

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New product success stories : lessons from leading innovators

New product success stories : lessons from leading innovators

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Strategic management of technology and innovation

Strategic management of technology and innovation

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New product management

New product management

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Product design and development

Product design and development

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Managing technology and innovation for competitive advantage

Managing technology and innovation for competitive advantage

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The development factory : unlocking the potential of process innovation

The development factory : unlocking the potential of process innovation

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Implementing marketing strategies : Part II

Implementing marketing strategies : Part II

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Managing the new product development process : cases and notes

Managing the new product development process : cases and notes

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managerial economics : analysis and strategy

managerial economics : analysis and strategy

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New products management

New products management

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Harvard Business essentials : managing creativity and innovation

Harvard Business essentials : managing creativity and innovation

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The one-day marketing plan : organizing and completing a plan that works

The one-day marketing plan : organizing and completing a plan that works

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Blue ocean strategy : how to create uncontested market space and the make competition irrelevant

Blue ocean strategy : how to create uncontested market space and the make competition irrelevant

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Marketing management : knowledge and skills

Marketing management : knowledge and skills

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Marketing management

Marketing management

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Marketing : an introduction

Marketing : an introduction

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Marketing management : Knowledge and skills

Marketing management : Knowledge and skills

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