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The effect of product differentiation to intention to buy of Indonesian Islamic banking products in the theory of Plan Behavior (TPB)

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Blue Ocean Shift: Pergeseran samudera biru melampaui persaingan langkah - langkah teruji untuk menghadapi perubahan

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Originals: How Non-conformists Change the World

Originals: How Non-conformists Change the World

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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

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Contemporary marketing : audio chapter reviews

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Blue Ocean Strategy : How To Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy : How To Create Uncontested Market Space and Make the Competition Irrelevant

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A Framework for Marketing Management

A Framework for Marketing Management

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Grabbing Lightning: Building a Capability for Breakthrough Innovation

Grabbing Lightning: Building a Capability for Breakthrough Innovation

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United We Brand: Menciptakan Merek Kohesif Yang Dilihat, Didengar, Dan Diingat

United We Brand: Menciptakan Merek Kohesif Yang Dilihat, Didengar, Dan Diingat

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Zero to one : membangun startup membangun masa depan

Zero to one : membangun startup membangun masa depan

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Zero to One: Notes on Startups, or How to Build the Future

Zero to One: Notes on Startups, or How to Build the Future

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Asian Branding : a Great Way to Fly

Asian Branding : a Great Way to Fly

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Managing new product and process development : text and cases

Managing new product and process development : text and cases

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Managing product life-cycles

Managing product life-cycles

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Marketing management : an Asian perspective

Marketing management : an Asian perspective

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New product success stories : lessons from leading innovators

New product success stories : lessons from leading innovators

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Strategic management of technology and innovation

Strategic management of technology and innovation

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New product management

New product management

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Economics : private and public choice

Economics : private and public choice

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Product design and development

Product design and development

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Hi-tech hi-touch branding : creating brand power in the age of technology

Hi-tech hi-touch branding : creating brand power in the age of technology

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E-Brands : building an internet business at breakneck

E-Brands : building an internet business at breakneck

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Branding in Asia : the creation, development, and management of Asian brands for the global market

Branding in Asia : the creation, development, and management of Asian brands for the global market

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Managing technology and innovation for competitive advantage

Managing technology and innovation for competitive advantage

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Statistik Indonesia 2000 = statistical year book of Indonesia 2000

Statistik Indonesia 2000 = statistical year book of Indonesia 2000

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The development factory : unlocking the potential of process innovation

The development factory : unlocking the potential of process innovation

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Differentiate or die : survival in our era of killer competition

Differentiate or die : survival in our era of killer competition

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Brand warfare : 10 rules for building the killer brand

Brand warfare : 10 rules for building the killer brand

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Implementing marketing strategies : Part II

Implementing marketing strategies : Part II

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Managing the new product development process : cases and notes

Managing the new product development process : cases and notes

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