The project assigned by PT Concord Benefit Enterprises is to seek opportunity for new market in the garment manufacturing industry. The market of corporate uniform is proposed which is still not developed in the Indonesian market.

The market size finding shows attractiveness to enter. In addition, to be the first is benefited the company. There is no direct competition, which enables the company to have a step ahead from the other garment manufacturer companies.

In conclusion, our proposal was brought into existence by elaborating the market data, requirements and customer needs. Therefore, we truly believe that entering the corporate uniform market would provide PT Concord Benefit Enterprises additional product line to sustain its objective and vision.



Research location: PT Concord Benefit Enterprises

Supervisor: Kemal TAruc Mertohadidjojo

Accept: December 1995