Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it.
Samuel JohnsonIn contemporary organizational landscapes, effective talent management practices are imperative for the success and sustainability of digital startups. Despite this recognition, a concerning trend of startup failures due to premature scaling underscores the need for enhanced talent management strategies. This study addresses the gap literature by investigating the impact of leadership styles, specifically transformational, transactional, and laissez-faire, on talent management practices and digital startup performance. Using structural equation modeling (SEM) with Partial Least Squares (PLS) methodology, both inner and outer model are employed to analyze the relationships among the variables. The study identifies transformational leadership as having a positive but relatively low impact on digital startup performance, even when mediated by talent management. Transactional leadership, while showing a higher direct impact on performance, exhibits a moderate influence when mediated by talent management. Laissez-faire leadership, with a notably high direct impact on performance, contingent upon the startup's maturity level. These findings contribute to the understanding of leadership-talent management-performance dynamics in the context of digital startups, shedding light on the nuanced relationships between these variables. Moreover, the study emphasizes the importance of tailored talent management approaches aligned with the developmental stage of the startup. Practical implications derived from this research offer valuable insights for startup founders, CTOs, and managers, enabling them to optimize talent management strategies to enhance organizational performance and navigate the challenges of the dynamic startup ecosystem effectively.
2024
This study investigates the influence of celebrity endorsement characteristics and perceived food quality on brand love and brand loyalty among patrons of Geprek XYZ, a celebrity-owned restaurants in Jakarta. The problem addressed is the sustainability of celebrity-owned restaurants, which, despite their initial popularity due to celebrity influence, often struggle to maintain customer loyalty. Data were collected from 131 respondents using google forms, focusing on individuals familiar with the celebrity owner, who had made repeat purchases, and resided in Jakarta. The survey sought to understand how the attributes associated with the celebrity and the perceived quality of food influence customer attitudes towards the brand. Structural equation modeling (SEM) using SmartPLS 4 was employed for analysis. Finding indicate that while perceived food quality significantly enhances brand love and loyalty, celebrity endorsement characteristics did not have a significant impact on brand love. This highlights that product quality may be more influential than celebrity status in fostering lasting customer relationships in the restaurant industry. The results provide insights into the challenges of leveraging celebrity status for long-term business success and offer practical implications for marketing strategies in celebrity-owned businesses.
2024
This in-depth study explores the complex relationships between experiential marketing (EM) and sensory marketing (SM) in the special setting of South Jakarta Starbucks patrons. Utilizing a careful sample size of 208 participants who satisfy certain requirements-such as being older than 17 years old, having recently made purchase at Starbucks in South Jakarta, and having at least two previous purchase of Starbucks products-the study uses structural equation modeling-partial least squares (SEM-PLS) via smartPLS 4 to provide reliable data analysis. The main goal is to analyze and fully grasp the subtle effects of experiential and sensory marketing on customer satisfaction (CS) and customer loyalty (CL) in the context of Starbucks customers. The study attempts to unravel the complex correlations between various marketing methods and the important measures of consumer happiness and loyalty by utilizing cutting-edge statistical methodologies. The projected outcomes are prepared to serve as a tactical road map, enabling the customization of marketing tactics to improve the entire consumer experience and cultivate long-term loyalty in this dynamic market. In addition to adding insightful new information to the body of literature, this study aims to provide useful recommendations for south Jakarta-based firms like Starbucks. The expected results could potentially direct businesses in creating customized strategies that surpass traditional methods and especially address the tastes and habits of South Jakarta Starbucks customers. The study's ultimate goal is to function as a catalyst for improved customer satisfaction and loyalty, which will help firms succeed and expand in this cutthroat industry.
2024
Higher education is the final institution that every person should pursue in order to finish their educational journey. Higher education institutions are required to provide a good quality of service that aims to achieve the satisfaction of the students, which derives from the recommending behavior of the students towards the institution. Excellent service quality given by higher education institutions is supposed to have a positive correlation with student satisfaction and WOM behavior. However, the evidence from bachelor of business program students (XYZ campus), which was believed to offer a high-quality curriculum, qualified lecturers, and sifficient facilities, is different from students' intention to recommend the campus. Thus, the study examines factors influencing students' WOM intention and WOM behavior from the perspective of student satisfaction and higher education service quality (HESQUAL). PLS structural equation modeling (SEM) is used in this quantitative study. The questionnaires were distributed to 109 bachelor of business program students of XYZ campus, with a stratified sampling method. It was collected in March 2024, consisting of XYZ students from various classes (Class of 2020, 2021, 2022, and 2023). The result of this research is that higher education service quality (HESQUAL) has a positive and significant effect on student satisfaction, Student satisfaction has a positive and significant effect on WOM behavior. The highest dimension score for HESQUAL is the lecture quality. Even though the R-squared of WOM intention tends to be low, HESQUAL and student satisfaction are important factors in students' recommendation of a campus. Thee findings have important implications, which are maintaining the lecture quality and knowledge service and improving students activities to ensure student satisfaction among business schools.
2024
The phenomena of influencer practice in marketing of the beauty industry have acquired significant reaction in Indonesia's growing market. However, the aspects of influencer credibility, particularly among micro influencers, remain largely unexplored. This study fills a research gap by looking into the credibility of beauty industry micro-influencers (focused on trustworthiness, expertise, and attractiveness) and their impact on customer purchase intent. Focusing on micro-influencers with 20.000 to 50.000 followers in the greater Jakarta area, quantitative methods are employed, utilizing populix's survey questionnaires and purposive sampling of Indonesian beauty product consumers. Data analysis conducted through SPSS regression analysis ensures validity through reliability tests and classical assumption assessments. Th findings highlight the importance of micro-influencers' expertise and attractiveness in positively affecting purchasing intention, while trustworthiness has a minor individual impact, the combined influence of these variables highlights their significance in determining consumer views and behaviors. This study provides valuable insights into greater Jakarta area demographics and online behaviors, emphasizing the enduring relevance of trustworthiness alongside expertise and attractiveness. Practical implications suggest businesses prioritize collaboration with micro-influencers with expertise and attractiveness to increase purchase intention and optimize marketing strategies for optimal engagement and sales in the competitive beauty industry. While limitations include restricted sample size and geographical scope, recommendations advocate for broader research and the integration of qualitative methods for deeper insights.
2023
Coffee industry has grown over the years in Indonesia, it has been noted that in Indonesia in August 2019 reached more than 2.950 outlets, nearly tripled compared to 2016 which was only approx 1.000 outlets of coffee shops. That is indicating that Indonesia has a large market of coffee drinkers and it has been shown that in 2016/2017 Indonesia placed sixth place in terms of highest coffee consumption. Despite the considerable literature on the link between service quality, customer happiness, and customer loyalty, there is a scarcity of research that specifically investigates these categories in the context of Coffee bean and tea leaf in Pacific place. Existing study has generally focused on the general service business, leaving a research gap in the analysis of the particular dynamics between service quality, customer happiness, and customer loyalty,specifically at the coffee bean and tea leaf store in Pacific place. The purpose of this study is to examine the effect between service quality and customer satisfaction on customer loyalty in coffee beans and tea leaf in Jakarta. A total sample of 125 respondents were collected from coffee beans and tea leaf customers in Pacific place. The data was obtained using online questionnaires and processed quantitatively using SmartPLS to test the hypotheses. The study found that there are positive effect on service quality towards customer satisfaction, and service quality towards customer satisfaction, and customer satisfaction towards customer loyalty. This study brings contribution to the literature in the field of coffee industry and provides insight for new coffee shops.
2023
Research of entrepreneurial intention and migration trait as moderating factor
Indonesia is currently the third-fastest-growing economy among the G20 economies. However recent studies had shown that it has wealth distribution issue based on yearly GINI review. Every year though we see mass temporary in-migration (inter regional migration) / mudik happen during Idul fitr / EID Mubarak / EID Al Fitr. This year (2023) marked the largest number of mudik ever with number predicted with 123.8 million people moving to their family origin location (Kominfo, 2023). This is almost half of population of Indonesia (45.8%). This study investigates the entrepreneur intention of these migrants with more focus on Javanese which comprises the largest percentage of resident in Jakarta with the hope that one day they may pioneer entrepreneurship in their respective regions. The study uses theory of planned behavior with migration trait taken by questionnaire directed to Javanese migrant (Central and East Javanese). A total sample of 144 respondents from JABODETABEK area were collected through purposive sampling method and then processed by SPSS and SEM PLS to quantitatively test the hypotheses. The hypotheses tested are that migration trait has a moderating effect on entrepreneur intention. The theory examined was theory of planned behavior concerning entrepreneur intention. The theory states that attitude, social norms, and perceived behavioral control have effect on entrepreneur intention. Thus, the migration trait was tested as a moderating variable to these variables. Result of the research shown that migration traits did not show significant moderation effect to attitude, social norms and perceived behavioral control. We can take conclusion that migration traits does not have moderating effect to entrepreneurial intention.
2024
Optimizing business strategy for Mall Industry : A case study on implementing artificial intelligence (AI) Software Wi-Fi
This project examines the integration of AI software WiFi systems and data management strategies at DEF Mall, a major mall in Jakarta. The raisedproblems in this project focuses on overcoming technology integration and data management challenges. It aims to develop a unified approach for technology adoption and robust data management to improve operational effectiveness and security. The analysis utilizes Gap analysis, SWOT, and TOWS matrix to guide strategic decisions. The 13-week project timeline covers kickoff, research, strategy, integration planning, implementation, testing, documentation, closure, and continuity planning to ensure systematic progress and effective management. The deliverables include project charter, initial meeting notes, research findings report, project plan document, strategy design document, and technology integration plan. The results underscore the need for DEF mall to upgrade its WiFi infrastructure for AI compatibility, introduce tiered payment models, and centralize data management to enhance operations. Recommendations for organizations include investing in advanced technologies, improving data management, forming strategic partnerships, and providing staff training. Industry should promote
2024
The impact of key financial factors and macro-economic variables on the financial performance and stock return of Indonesian banks from Q4 2013 to Q1 2024
The Indonesian banking sector has transformed significantly from 2013 to 2024, driven by strategic oversight, regulatory measures, and technological advancements. This study explores this evolution by analyzing the impact of key financial metrics - capital adequacy ratio (CAR), net interest margin (NIM), loan-to-deposit ratio (LDR), CASA ratio, Cost to income ratio (CIR), non performing loans (NPL), provinsi coverage ratio (PCR), and return on assets (ROA)-alongside macroeconomic variables like market return (JKSE), GDP growth rate, exchange rate (IDR/USD), BI Interest rate, and inflation (CPI). The research examines a representative sample of 12 major Indonesian commercial banks selected for their substantial influence on the national economy.
2024
Scenario planning in optimizing logistics processes in the automotive industry
This research study explores the challenges the automotive industry faces in simplifying logistics processes amidst intense market competition and rapid changes. Adopting a qualitative approach, this study ensures the accuracy and reliability of the respondents 90 from 103 people, and interviewed individuals of two people. This main objective is to explore optimizing automotive logistics at PT XYZ using scenario planning (TAIDA), identifying inefficiencies, integrating IoT technologies, and proposing tailored strategies for future industry conditions to drive improvements. Data analysis was conducted using the TAIDA models (Tracking, Analysis, Imaging, Deciding, and Acting) to guide the scenario planning process. This comprehensive approach allows for a better understanding and anticipation of future trends. The study highlights the importance of process uniformity for ensuring accuracy and reliability in logistics operations. Four scenarios, A is Incremental Improvement, B is Digital Integration, C is Transformational Change, and D is Strategic Partnership and Outsourcing, were identified, each offering strategic options tailored to the company's objectives. Scenario B: Digital Integration emerged as the most suitable, emphasizing the implementation of Internet of Things (IoT) technologies and digital tools for real-time tracking and automation of logistic processes. These capabilities are crucial for optimizing logistics by improving forecasting accuracy, reducing downtime, and enhancing overall efficiency. However, the study focuses on a specific automotive segment (logistics department) and the generalizability of the results is limited. Despite this limitation, the study provides valuable insights and a clear pathway for automotive companies to optimize their logistics processes through strategic scenario planning and digital integration.
2024
The influence of perceived benefit, community involvement to support sustainability achievement on tourism development in Cibodas tourism Village, West Bandung
Cibodas Village is a tourism village located in the Lembang sub-district, West Bandung regency, west java province, Indonesia. This village has promising natural and cultural potential for tourism development. Apart from that, tourism villages also often become centers for environmental and cultural preservation, by prioritizing sustainability principles in every aspect of activities. This research aims to develop a theoretical model by analyzing community Involvement (CI), Perceived Benefit (PB), and community capacity building (CCB), with moderator of crisis Readiness (CR) in the relationship between support for tourism development (STD) and sustainability achievement (SA) in Cibodas tourism village. This is a quantitative research using structural equation modeling (SEM) with the PLS approach. In this research, the data collection will use a questionnaire, distributed to respondents via an offline form so that it is efficient within a reasonable period. Factors that influence local community support for sustainable tourism development have been extensively studied by tourism scholars. However, little has been known about the use of moderating variables of crisis readiness in the relationship between support for tourism development and sustainability achievement. The research results show that CI has a significant effect on PB, CCB has a significant effect on CI and STD, also STD and CR has a significant effect on SA. However, CI and PB has not a significant effect on STD, also moderating effect i also has not a significant effect on SA.
2024
Strategic feasibility analysis for opening a new restaurant branch : a case study of PT XYZ
Ministry of industry stated that food & beverage (F&B) industry had significant contribution to Indonesia's gross domestic product ("GDP") reaching 16,48% of GDP in 2022. Indonesia's food service market in 2023 was dominated by full-service restaurants (53,38% of value share). PT XYZ was established in 2021 and operated as a restaurant, serving dine-in customers and food delivery. The restaurant's main menus are traditional Javanese cuisine. The restaurant itself started the operation on February 25, 2022. As stated in the company's strategic plan, the company is set to establish a new branch in the third year of operation or latest by the end of 2025. Capital budgeting is used in this research to measure the feasibility and profitability of opening a new branch. This research also analyzed non-monetary factors from SDGs. The result of this research will be used by the company to evaluate the plan of opening a new branch.
2024
We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.
Book
2047Skripsi
272Thesis
247InternWorks
0CIP
73Multimedia
556GFP
551Case
0Reference
192
PT. Vivere Multi Kreasi has been present in Jabodetabek, Surabaya, and Bali through its 12 representative stores with core competencies in home furnishings and accessories branded as VIVERE. It currently has three marketing channels: Store, Project, and Online. The company takes much of their effort and focus to develop their physical stores more than its other channel, despite the fact that their project channel has shown good growth performance. This study is attempting to find the root cause of why the total revenue from 2015 to 2016 decreased by 1.6% despite of the launch of new gift stores, display warehouse outlet, online channeland growing property sector. Based on calculated assumptions, it shows that currently the company is only capturing 4.1% of total available furniture markets and about 4-5% capturing home accessories market. This study concluded that, the company’s current channels are not effectively tailored to serve neither their specific customer types nor the target market segment. In order to design a tailormade channel, the company’s customer segments then studied, and customer buying behavior and decision process in the target market segment were thoroughly reviewed. As the result, three customer segments for furniture market identified in this study: those are end user, interior designer, and corporation. In home accessories market, this study also found two customer segments, which are end user and corporation. As recommendation, in order to effectively served those customer segments, this study proposes five different marketing channel design mixes for the company to focus their marketing effort on, in order to add values to support their competitive advantage in the respective business environment. Each of the designs was thoroughly and specifically intended to effectively serve each of those identified customer segments in the target market. Supervisor: Rudianto Prabowo
2017
Mechanical energy conversion of gas into electricity using a gas engine will produce waste heat which can be utilized as a co-product. With co product will increase the value of energy efficiency than previously when only produce electricity about 40 percent, with a co-product such as by technology CHP (Combined Heat and Power) or CCHP (Combined Cooling Heating and Power), would be more than 2 times the efficiency of the original 80-sd typically around 85% of them. So, that conservation, this technology will be better.Industrial and commercial buildings usually require a source of energy in the form of steam heating or cold air from the results of this energy conversion. Survey on gas users illustrates that the tire production plants, food production and manufacturing in addition to requiring power also require steam as an energy source for production. Steam heat in the production process is not having high temperature of around 150oC with a pressure of approximately 7-8 bar so that the waste heat from the gas engine can be satisfied. While commercial buildings besides electricity also require air conditioning. Some commercial buildings surveyed have used air conditioning systems using waste heat as an energy source which is the output of the gas engine.The survey on producer gas engine is known that the gas engine has also been designed for low emissions that are environmentally friendly. In the example of the calculation of the gas engine to generate electricity alone and with gas prices today, it is less economical when compared to electrical systems that combine different types of power plants. But if the gas engine has been prepared to become a CHP or CCHP will be able to generate value for the lower cost of electricity existing tariff system.Overview on examples of problems CHP in PGN’s Office building at Bekasi to see economic studies using spreadsheets created show that for on the Project IRR of 21.88% and 99% capacity factor like the output price electricity prices amounted to 11.07 cents USD per kWh, cooling energy 32.8 cents USD per TRh with 13,500 rupiah exchange rate. Machine Capacity used is 8,450 kWh/day (Gas Engine) and 7,605 TRh/day. The gas consumption required is 3,726.45 m3/day (0,13 MMSCFD). The financial output is IRR 21.88 %, Engine Investment is USD 1.1 million, Payback period 5 year and NPV Project $ 660,147. Supervisor: Tritjondro Baskoro
2017
Increased utilization of domestic natural gas requires integration between gas production planning, market development and infrastructure development. Utilization of natural gas recently still not optimum because almost half of all domestic gas production still to be exported. One of the challenges in the utilization of domestic gas is the availability of infrastructure which is still limited and high.Prospective customers who are in certain locations, although near to the existing PGN network still receive high capex financing schemes. This prospective customer is called the last mile customer.With the increasing of demand for natural gas and with the existing of 111,405 Customers and 797,69 Bbtud Gas Sales, PGN since 2016 have set the Investment Policy for Potential Customer, that “each of Potential Customer must meet the IRR before PGN can invest in building the required infrastructure to deliver the gas to the potential customers”. Previously, the IRR policy was counted per Sales Area/Region.The CAPEX and OPEX of the project is quite flexible, but as PGN has also its standard or company code, reducing the cost of this activities will reduce the quality of the systems or facilities, therefore will could also reducing the safety of the system. And again it will break the PGN policy in safety. The other possibility is by increasing the revenue by adjusting the gas price.General environment analysis began by gathering information & identifying factors relavant to this field project. The information was collected through numerous internal and external sources such as internal PGN’s Operating Procedures, databases, literature & websites.Analysis from data conclude that Developing Last Miles Potential Customer Through New Gas Price or New “efficiency program” by PGN-Subsidiary are potentialy to implemented for the “Not Feasible” Potential Customer that are using LPG or Diesel as their existing fuel source. CONFIDENTIAL 26 AUGUST 2027 Supervisor: Sonny W. Antonio
2017
PT Maxima Amerta Kerta was founded and operated in Indonesia since 2012. PT Maxima Amerta Kerta is a transportation rental company that specialized in tourism and corporate rental. The company first operation is in Bali under the name Maxima Auto Rent. Maxima was founded by professionals that has been involved in automotive industry in Indonesia for decades. With the trend of global car rental market is growing since 2014, PT. Maxima Amerta Kerta is also keen to develop its market share. The company should analyze its current issue and their capabilities to compete in the market. Through this research, the author will analyze the competitive advantage of PT. Maxima Amerta Kerta through internal and external analysis. The author will use Porter’s Five Forces analysis, PEST analysis, VRIO analysis, financial ratio analysis, SWOT analysis, TOWS matrix, and ansoff matrix as a tool to analyze the company. The conclusion is, PT. Maxima Amerta Kerta should develop and utilize its digital marketing strategy to gain more brand awareness and maximized their potential customer, expand a new operation area in growing tourism city to develop and have a bigger market share, reduce operating expenses to have more net profit and make the shareholders happy, and to have their financial report audited by financial consultant or institution to have a better understanding on how healthy their company is. Keywords: Corporate Rental, Tourism Rental, Strategic Management
2019
Go-Points is a loyalty program exclusively for Go-Pay users where GoPay users will gain points for every transaction made through Go-Pay. It can be redeemed with many available rewards from various categories. The purpose of this study is to identify the encouragement of Go-Points’s users to access and use Go-Points feature based on their main goals. In order to help overcame the problems in this paper team will elaborate all the theories that interpret the project object and will utilize several theories and tools that help the team analyze the project’s point of issues. This research begins by determining the problems in the company through qualitative data by interviewing the customers also marketing expert and observing the problem. In this research writers would like to know the extent to which Go-Points are known by Go-Jek users, the extent to which users use Go-Points, and what marketing strategy Go-Points should do based on users and marketing expert opinion. Supervisor: Eka Sri Dana Afriza
2018
As a financial institution, Bank Muamalat Indonesia conducts its businesses based on Sharia principle, performs its functions as a bank by executing its principal business activities, namely collecting funds from the public and distributing the funds to the public through financing services. In the current situation, the Sharia Banking industry keeps on developing and increasing. Within the spiritual market, Bank Muamalat has a competitive advantage as the first stand-alone sharia banks in Indonesia and has become a better entity and grabbed long-term growth. The authors focus on three objectives; 1) Strategizing the time frame of FTP rate calculation 2)Providing Bank Muamalat with a new equation of FTP 3)Increasing the competitiveness of Bank Muamalat in Segmenting, Branding, and Promotion. Since the rapid growth of Sharia Banking Industry in Indonesia, PT. Bank Muamalat should analyze its current issues and their potential to compete within the market. Through this study, the authors will analyze the competitive advantage using Porter's 5 forces, VRIO analysis, SWOT and TOWS analysis. The other issues that were discovered in PT. Bank Muamalat internal system is their current implementation of Fund Transfer Pricing (FTP) calculation, where they have the annual calculation which has the inability to adapt towards volatile situations in taking place on uncertain time phases throughout the period, producing outcomes of unsatisfactory. In conclusion, PT. Bank Muamalat Indonesia should utilize its brand as "Indonesia's Sharia Bank Pioneer" and maximized the targeted market engagement of the spiritual market by creating a mindset of ―BERKAH‖. On the other hand, for the calculation of Fund Transfer Pricing (FTP), PT. Bank Muamalat Indonesia should consider changing its timeframe from annual to the monthly calculation to help the company in facing volatile situations. Keywords: Sharia Banking, Spiritual Market, Fund Transfer Pricing
2019
nd narration by Stephen M. Peters. These audio reviews contain key chapter concepts and learning objectives allowing you to review classroom material anywhere, anytime. Listen to them while you're exercising, in your car, or even while walking through campus on your way to class. Step to the head of the class, because you'll be prepared in a completely new way!. These CDs will work on any audi CD system. Audio Chapter Reviews: DISC ONE: Chapter 1: Customer-driven marketing Chapter 2: Strategic planning and the marketing process Chapter 3: The marketing environment, ethics, and social responsibility Chapter 4: Global dimensions of marketing DISC TWO: Chapter 5: E-commerce : electronic marketing and the internet for Dot.com and Brick-and-Mortar Marketers Chapter 6: Relationship marketing and customer relationship management (CRM) Chapter 7: Marketing research, decision-support systems, and sales forecasting Chapter 8: Market segmentation, targeting and positioning Chapter 9: Consumer behavior Chapter 10: Busine-to-business (B2B) marketing DISC THREE: Chapter 11: Product strategies Chapter 12: Category and brand management, product identification, and new-product planning Chapter 13: Price determination Chapter 14: Managing the pricing function DISC FOUR: Chapter 15: Marketing channels, logistics, and supply chain management Chapter 16: Direct marketing and marketing resellers : retailers and wholesalers Chapter 17: Integrated marketing communications Chapter 18: Advertising, sales promotion, and public relations Chapter 19: Personal selling and sales-force management
2004
Invisible Giants is a book about leadership, choices in life and the potential within everyone to make a difference. Lindsay Levin, who founded the social enterprise Leaders' Quest in 2001, tells the remarkable stories of some of the people she has met through her work, and their impact on the world. These 'invisible giants' are grassroots leaders who have overcome numerous hardships to re-energise their communities, and business leaders who strive to integrate purpose alongside profit. They are female activists in slums campaigning to end the exclusion of girls from school, and environmentalists who are tackling the effects of industrialisation on the world's ecosystem. They are also the people we meet every day, who are revisiting their life choices. Inspiring and moving, this is also the story of Lindsay's own quest – to ask 'What really matters?' and figure out where the answers can take her.
2014
Instructor`s Resource to book Marketing Management, 8th ed by J. Paul Peter, -McGraw-Hill, c2007.
2007
Di tahun 2012 ini ternyata kondisi perekonomian Indonesia cukup baik dibandingkan tahun – tahun sebelumnya. Hal ini terlihat dari pertumbuhan ekonomi yang meningkat sebesar 6%. Peningkatan ini disumbangkan oleh berbagai sektor perekonomian, mulai dari sektor pertanian, sektor industri, sektor perdagangan dan sektor- sektor lainnya. Peningkatan ini membuat taraf hidup masyarakat semakin meningkat secara perlahan. Selain itu peningkatan ini juga dikarenakan makin giatnya masyarakat untuk berwirausaha ataupun membuat UMKM yang dalam perjalanannya sangat didukung oleh pemerintah, salah satu tindakan pemerintah yaitu dengan memberikan pinjaman tanpa bunga kepada pihak UMKM. Ini membuktikan bahwa orang – orang Indonesia mulai mandiri. Hal seperti ini perlahan dan pasti akan menurunkan tingkat pengangguran. Selain itu tahun 2012 ini seperti yang kita ketahui bersama krisis ekonomi di Eropa namun krisis tersebut tidak berdampak langsung terhadap sektor UMKM di Indonesia. Ini menandakan bahwa UMKM kebal terhadap krisis.
2015
Presents the commercials (advertisements) to counter AIDS in the United States. Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make the word "condom" acceptable to the TV networks as condom use can prevent the spread of the HIV virus. The case gives a brief explanation of the disease and the reasons why Ad Council felt this campaign was necessary. Also outlines the target group selected and basic strategy. The primary question is "How will this campaign get media approval?"
1990
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