IPMI LIBRARY

LEARNING RESOURCE CENTER

Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it.

Samuel Johnson

BM Thesis

  1. Coffee industry has grown over the years in Indonesia, it has been noted that in Indonesia in August 2019 reached more than 2.950 outlets, nearly tripled compared to 2016 which was only approx 1.000 outlets of coffee shops. That is indicating that Indonesia has a large market of coffee drinkers and it has been shown that in 2016/2017 Indonesia placed sixth place in terms of highest coffee consumption. Despite the considerable literature on the link between service quality, customer happiness, and customer loyalty, there is a scarcity of research that specifically investigates these categories in the context of Coffee bean and tea leaf in Pacific place. Existing study has generally focused on the general service business, leaving a research gap in the analysis of the particular dynamics between service quality, customer happiness, and customer loyalty,specifically at the coffee bean and tea leaf store in Pacific place. The purpose of this study is to examine the effect between service quality and customer satisfaction on customer loyalty in coffee beans and tea leaf in Jakarta. A total sample of 125 respondents were collected from coffee beans and tea leaf customers in Pacific place. The data was obtained using online questionnaires and processed quantitatively using SmartPLS to test the hypotheses. The study found that there are positive effect on service quality towards customer satisfaction, and service quality towards customer satisfaction, and customer satisfaction towards customer loyalty. This study brings contribution to the literature in the field of coffee industry and provides insight for new coffee shops.

    2023

  2. The researchers aim to conduct a comparative study exploring the strategy between Sunyi coffee Indonesia and Moeda coffee Indonesia to survive during COVID 19 pandemic. The COVID 19 pandemic has presented unprecedented challenges to businesses across the globe, particularly in the coffee shop industry. This thesis investigates the survival strategies adopted by two prominent coffee shops, Sunyi coffee and Moeda coffee, during the pandemic. By examining their approaches, this study aims to uncover key factors that contributed to their resilience and success amidst the challenging circumstances. This thesis conducting a case study analysis by interviewing CEO of Sunyi Coffee Indonesia and Moeda Coffee Indonesia. This research use a qualitative analysis research. The data analysis methods that employ from this research is test the answer from the respondents have a relationship with the dynamic capability theories. The research gap shows that both of the respondant only have 2 from 3 variables of dynamic capability theory such as absorb and adapt. The results from this research shows that the answer from CEO of sunyi coffee and moeda coffee Indonesia have a relationship in two from three variables from dynamic capability theories. The conclusion from this research shows that both of Sunyi coffee and Moeda coffee have a two of three variables from dynamic capability theories that make the business survive during COVID 19 pandemic.

    2023

  3. The rapid evolution of digital technologies has brought about transformative changes in various sectors, including education. The dynamic and diverse role that digital advertising plays in the world of higher education is examined in this thesis. Institutions of higher education specifically IPMI international business school are increasingly using digital advertising to increase visibility, reach, and interaction with potential students as methods of student recruitment and engagement face difficulties in the digital age. This research aims to determine the factors that influence how social media advertisements are perceived and their effect on enrollment intention. However, IPMI need to transform to digital advertising from traditional marketing where IPMI need to make that right strategy to improve their marketing channels which will more targeted to young generation. This research performed a survey with minimum 100 respondents and utilized factor analysis to determine which characteristics significantly influenced how people perceived social media advertisements. Structural equation modelling was used to investigate the effect of customer characteristics, emotional appeal, and attention-grabbing details on enrollment intention. The findings indicate that creative characteristics, emotional appeal and attention-grabbing details all influenced how social media advertising was evaluated. It is hoped that in the future this research can contribute to become references that will improve IPMI international business school digital advertising on social media.

    2023

  4. Phenomena majority of Tiktok influencer review Korean food based on their taste and price, while very limited influencer that review the product from halal perspective, this study aims to investigate the influence of Tiktok influencer credibility and customer's halal awareness on Korean food purchase intention mediated by perceived trust. This study used a quantitative research method by collecting data through 106 questionnaire and analyses data with SEM-PLS (strutural equation modeling - partial least square). The results provide important insights into consumer behavior in the context of Korean Food products. First, Tiktok influencer credibility emerges as an important and significant to driver of purchase intention. When influencers are perceived as credible sources of information, consumers are more likely to consider purchasing Korean food items. Second, customer Halal awareness is positively associated with purchase intention. COnsumers' willingness to purchase increase as they learn more about the Halal status of these products. Finally, perceived trust is important in shaping purchase intention. Consumers' willingness to purchase increases as they learn more about the Halal status of these products. Finally, perceived trust is important in shaping purchase intention. Consumers who believe Korean food products are trustworthy are more likely to be willing to make a purchase.

    2023

  5. Due to the growing popularity of cycling since the COVID-19 pandemic, Indonesia's bicycle sector is currently seeing significant profitability. Urban populations are currently in high demand for bicycles as a personal mode of transportation due to its environmental friendliness and ease of use in congested areas. The growing use of electric bicycles during COVID 19. Therefore, this study uses a survey to find out to what extent certain factors are important in determining Indonesian consumers' propensity to use an electric bicycle. In order to do this, multiple regression is used to investigate the likelihood of consumers' expressed desire to contemplate the adoption of an electric bicycle. Based on the results of this study, it is evident that behavioral attitude, subjective norm, and perceived usefulness all significantly influence a cyclist's decision to adopt an e-bike. This result implies that the theory of technology acceptance model can satisfactorily account for the respondents' desire to adopt e-bikes. This study also offers some suggestions to aid in the dissemination of ideas on the growth of the e-bike market in Indonesia.

    2023

  6. This research investigates the critical issue of human trafficking within Indonesia's agricultural supply chain industry and explores innovative strategic approaches that businesses can employ to eradicate this pervasive problem. Human trafficking has become an alarming concern, particularly in the context of labor exploitation in the agriculture sector. The study analyze a multi disciplinary approach, combining insight from International business, ethics, law, and social responsibility, to develop a comprehensive understanding of the challenges in addressing this issue. The core of this research presents a range of strategic business approaches that can be adopted by companies operating within Indonesia's agricultural supply chains. These approaches encompass ethical sourcing practices, supply chain transparency, responsible recruitment, employee empowerment, and collaboration with local communities and governmental bodies. By integrating these strategies, businesses can create a sustainable and ethical operating environment while effectively combating human trafficking.

    2023

MM Thesis

  • The evaluation and analysis of financial health, and factors that affect profitability and stock return of PT Industri jamu dan Farmasi Sido Muncul, Tbk. Period 2014-2022

    Indonesia has more than 270 million population which makes it very attractive to create potential business growth in pharmaceutical sector. Moreover, Indonesian people still consider traditional medicine can cure or prevent some diseases. This kind of behavior is grasped as a huge opportunity by pt Industri Jamu dan Farmasi Sido Muncul, Tbk (SIDO) to expand their business in Indonesia. This study aims to analyze and evaluate the financial and stock return of SIDO. Reviewing the company health based on financial and stock return of SIDO.

    2024

    The evaluation and analysis of financial health, and factors that affect profitability and stock return of PT Industri jamu dan Farmasi Sido Muncul, Tbk. Period 2014-2022
  • The effect of live shopping advancement and influencer promotion on sustainable purchase decision : consumers impulsive buying behavior as mediating variable

    The growing expansion of social media and e-commerce has encouraged the consumers' purchasing lifestyle to buy products anywhere and at any time. The limited-time discount offerings, promotion and trend cycles from influencers, and the increased convenience resulting from advancements in technology has simplified and accelerated consumers' decision-making process, leading to impulse buying behavior. Unfortunately, these unnecessary spending has become one of the main drivers for influencing climate change. Excessive consumption resulted in fast fashion and fast beauty phenomena that are costing the earth. This study attempts to examine a possible association between consumers impulsive buying behavior on the sustainable purchase decision through a psychological mechanism and business promotion perspective. This conceptual paper propose that impulsive buying behavior will mediate the relationship between live shopping advancement to sustainable purchase decision, and the relationship between influencer promotion to sustainable purchase decision. The criteria of respondents for this research are people with a range age of 17 to 45 years who live in Jabodetabek, have stream live shopping and purchase products from it. Quantitative data are collected from online questionnaire and each variables will be measured on a six-point Likert scale. To analyze the data, this research use PLS-SEM based SmartPLS 4. The results of this research, has found a positive and significant relationship between Live shopping advancement to impulsive buying behavior, influencer promotion to impulsive buying behavior, and influencer promotion to sustainable purchase decision. However, there are no significant relationship between impulsive buying behavior to sustainable purchase decision, and live shopping advancement to sustainable purchase decision. This study aims to provide sustainable consumption insights for business stakeholders, promotors, and consumer, to active the system and transform into environmentally friendly promotion strategies and sustainable lifestyle.

    2024

    The effect of live shopping advancement and influencer promotion on sustainable purchase decision : consumers impulsive buying behavior as mediating variable
  • Implementation of operational strategic decision analysis and capital budgeting model align with non-monetary considerations for solar photovoltaic investment a case study of PT Jalesveva Jaya Muda year 2024-2030

    As one of the leading national commodities, shrimp has always been a viable option for boosting national revenue and achieving the desired increase in manufacturing. Present issue was inconsistent electricity from state electricity company (PLN) to a region in Indonesia, affecting the shrimp pond industry which is additional costs, and loss risk when power outage occurred. The implementation of solar PV is one of solution to the problem and shareholder decided to invest in a solar PV using the capital budgeting method finance 100% by loan from bank. Capital budgeting is a step-by-step method used by businesses to evaluate the value of an investment initiative. In deciding whether to approve or reject an investment project amounted 630 million rupiah with 7 (seven) year economic life and zero salvage value. As part of a company's development initiatives, capital budgeting criteria such as payback period, discounted payback period, return on equity, net present value, net present value index, weighted average cost of capital and internal rate of return must be measured. For anticipating the risk of market growth, company also measure using sensitivity analysis also combined it with non-monetary consideration SDGs number 7 (seven), affordable and clean energy, SDGs number 8, decent work and economic growth, and SDG number 13, climate action. The finding shows that investing solar photovoltaic is feasible for PT Jalasveva Jaya Muda to implement capital budgeting analysis which is shows positive results such as payback period 4.3-year, discounted payback period 6.1-year, ROE from year 1 to year 7 (seven) more than>=12%, positive NPV value which is 3.330,487,078, NPV index 37%, WACC 15% and IRR is 24%.

    2024

    Implementation of operational strategic decision analysis and capital budgeting model align with non-monetary considerations for solar photovoltaic investment a case study of PT Jalesveva Jaya Muda year 2024-2030
  • The influence of financial behavior, overconfidence, and risk perception on investment decisions with the moderating effect of financial literacy on individual millennial generation investors in Jakarta

    Investment has become need in the society, it is no longer wants. The society need higher gain in shorter time period. The millennial generation is the largest population at a productive age and plays an important role in investing. However, many of them are still not getting their investment result as they expected. Therefore, there are many factors that must be considered by every investor in order to avoid the risks that may arise to losses in investing. This phenomenon was suspected because the millennial investors are still lack of financial literacy, risk management, reckless financial behavior, and overconfidence on investment decisions. Based on this, the main focus and purpose of this research is to evaluate and analyse the effect of financial literacy, risk perception, financial behavior, and overconfidence on investment decisions in the millennial generation in the Jakarta area to give ideas for the millennial investors and practitioners in making decision to invest. This paper fills a literature gap by testing the financial literacy as a moderator in the relationship of financial behavior, risk perception and overconfidence toward investment decision. The study utilized a quantitative survey of 200 millennial investors in Jakarta, and the data is analyzed using PLS-SEM. This study finds that financial behavior, overconfidence, risk perception has positive effect on investment decisions is accepted, which means that financial behavior affects investment decisions for millennial generation in Jakarta. The result also finds that financial literacy moderates the effect of financial behavior and overconfidence on investment decision, but it cannot moderate risk perception on investment decision. The findings in this study will assist the investors get the ideas in making decisions to invest it is likely to be influenced by these three factors. Moreover, financial literacy can moderate the effect of financial behavior and overconfidence on investment decisions. The role of financial literacy as the moderation variable can give the investors insight that financial literacy is something they should prioritize because financial literacy plays a huge role in controlling investors' irrational behavior in decision-making.

    2024

    The influence of financial behavior, overconfidence, and risk perception on investment decisions with the moderating effect of financial literacy on individual millennial generation investors in Jakarta
  • Scenario planning for employee motivation and engagement development in PT XYZ

    This research examined scenario planning for development of employee motivation and engagement in PT XYZ. Employees who felt no balance between work and personal life, did not see any career path opportunities in the company, and dissatisfied with organizational policies regarding rewards and recognition for work performance tended to experience work demotivation and could reduce engagement with the company. The purpose of this research was divided into 4 (four) : 1) to identify and analyze the models of employee motivation and engagement used in the company, 2) to identify and analyze the existing employee motivation and engagement quality and factors 3) to understand employee needs and expectations in developing motivation and employee engagement, and 4) to create scenarios planning for employee motivation and engagement development in the company. The research used a qualitative-quantitative method, aligned with interview and survey results, focused on the method of scenario planning stage consisting of tracking, analyzing, imaging, deciding, and acting (TAIDA). There were 4 (four) scenario planning that could develop employee motivation and engagement and effect organizational performance outcomes. Based on those four-scenario planning matrix, employees in the company fell into the "we can" scenario. In this scenario, employees were at the level of moderate motivation, moderate engagement and the company was currently facing challenges. The "we can" scenario planning can be implemented by focusing on the performance appraisal and feedback from leaders to gain recognition and appreciation; re-socialization of compensation and benefits policies; and employee and career development to enhance the level of motivation and engagement. The acting step will help to create the short-term planning (in a year) according to the trends that need improvement that can be implemented by the company. If this "we can" scenario planning can be implemented, employees can be more productive, innovative, and committed to achieving organizational goals.

    2024

    Scenario planning for employee motivation and engagement development in PT XYZ
  • Understanding the support of distribution channel to increase sales performance of Crop protection Industry in Digital Era

    Dealers and retailers, as an intermediary between crop protection product producer companies and farmers as users, have a strategic role in the distribution channel. But on the other hand, channel members are also competitors because of the abundance of cheap products from China and India in recent years. For companies, this condition is a challenge that must be overcome because dealers and retailers will increasingly demand it. Through a qualitative research method with in-depth interview data collection techniques with 53 respondents consisting of 33 farmers, 7 dealers, and 13 retailers in the main vegetable producing areas in Indonesia (Tanah Karo, Garut, Brebes, and Nganjuk), which focused research on aspects of the marketing mix (products, prices, locations, and promotions), especially the promotion aspect and distribution channels. The research data was processed using cockatoo and MaxQDA software. From the results of the study, we got some interesting findings, such as the impact of sales incentives, the impact of field promotion activities, the impact of digital promotion, and the adoption of online shopping by farmers. Price wars are the most mentioned finding because they're not only reducing revenues but also encouraging price wars. While the impact of digital promotion on farmer purchasing decisions was still low, e-commerce adoption at the farmer level was still low, so only a few channel members already have accounts on digital platforms. Farmers still rely on peers as references in decisions to purchase or adopt new technologies. In order for the company to continue to exist and grow its business, it needs to be more adaptive to changes in the business environment, and its marketing strategy must be sharpened.

    2024

    Understanding the support of distribution channel to increase sales performance of Crop protection Industry in Digital Era

InternWorks

Collections

We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.

Book

2044

Skripsi

267

Thesis

214

InternWorks

0

CIP

64

Multimedia

556

GFP

551

Case

0

Reference

192

Group Field Project

  1. Not Available

    PT. Vivere Multi Kreasi has been present in Jabodetabek, Surabaya, and Bali through its 12 representative stores with core competencies in home furnishings and accessories branded as VIVERE. It currently has three marketing channels: Store, Project, and Online. The company takes much of their effort and focus to develop their physical stores more than its other channel, despite the fact that their project channel has shown good growth performance. This study is attempting to find the root cause of why the total revenue from 2015 to 2016 decreased by 1.6% despite of the launch of new gift stores, display warehouse outlet, online channeland growing property sector. Based on calculated assumptions, it shows that currently the company is only capturing 4.1% of total available furniture markets and about 4-5% capturing home accessories market. This study concluded that, the company’s current channels are not effectively tailored to serve neither their specific customer types nor the target market segment. In order to design a tailormade channel, the company’s customer segments then studied, and customer buying behavior and decision process in the target market segment were thoroughly reviewed. As the result, three customer segments for furniture market identified in this study: those are end user, interior designer, and corporation. In home accessories market, this study also found two customer segments, which are end user and corporation. As recommendation, in order to effectively served those customer segments, this study proposes five different marketing channel design mixes for the company to focus their marketing effort on, in order to add values to support their competitive advantage in the respective business environment. Each of the designs was thoroughly and specifically intended to effectively serve each of those identified customer segments in the target market. Supervisor: Rudianto Prabowo

    2017

  2. Not Available

    Mechanical energy conversion of gas into electricity using a gas engine will produce waste heat which can be utilized as a co-product. With co product will increase the value of energy efficiency than previously when only produce electricity about 40 percent, with a co-product such as by technology CHP (Combined Heat and Power) or CCHP (Combined Cooling Heating and Power), would be more than 2 times the efficiency of the original 80-sd typically around 85% of them. So, that conservation, this technology will be better.Industrial and commercial buildings usually require a source of energy in the form of steam heating or cold air from the results of this energy conversion. Survey on gas users illustrates that the tire production plants, food production and manufacturing in addition to requiring power also require steam as an energy source for production. Steam heat in the production process is not having high temperature of around 150oC with a pressure of approximately 7-8 bar so that the waste heat from the gas engine can be satisfied. While commercial buildings besides electricity also require air conditioning. Some commercial buildings surveyed have used air conditioning systems using waste heat as an energy source which is the output of the gas engine.The survey on producer gas engine is known that the gas engine has also been designed for low emissions that are environmentally friendly. In the example of the calculation of the gas engine to generate electricity alone and with gas prices today, it is less economical when compared to electrical systems that combine different types of power plants. But if the gas engine has been prepared to become a CHP or CCHP will be able to generate value for the lower cost of electricity existing tariff system.Overview on examples of problems CHP in PGN’s Office building at Bekasi to see economic studies using spreadsheets created show that for on the Project IRR of 21.88% and 99% capacity factor like the output price electricity prices amounted to 11.07 cents USD per kWh, cooling energy 32.8 cents USD per TRh with 13,500 rupiah exchange rate. Machine Capacity used is 8,450 kWh/day (Gas Engine) and 7,605 TRh/day. The gas consumption required is 3,726.45 m3/day (0,13 MMSCFD). The financial output is IRR 21.88 %, Engine Investment is USD 1.1 million, Payback period 5 year and NPV Project $ 660,147. Supervisor: Tritjondro Baskoro

    2017

  3. Not Available

    Increased utilization of domestic natural gas requires integration between gas production planning, market development and infrastructure development. Utilization of natural gas recently still not optimum because almost half of all domestic gas production still to be exported. One of the challenges in the utilization of domestic gas is the availability of infrastructure which is still limited and high.Prospective customers who are in certain locations, although near to the existing PGN network still receive high capex financing schemes. This prospective customer is called the last mile customer.With the increasing of demand for natural gas and with the existing of 111,405 Customers and 797,69 Bbtud Gas Sales, PGN since 2016 have set the Investment Policy for Potential Customer, that “each of Potential Customer must meet the IRR before PGN can invest in building the required infrastructure to deliver the gas to the potential customers”. Previously, the IRR policy was counted per Sales Area/Region.The CAPEX and OPEX of the project is quite flexible, but as PGN has also its standard or company code, reducing the cost of this activities will reduce the quality of the systems or facilities, therefore will could also reducing the safety of the system. And again it will break the PGN policy in safety. The other possibility is by increasing the revenue by adjusting the gas price.General environment analysis began by gathering information & identifying factors relavant to this field project. The information was collected through numerous internal and external sources such as internal PGN’s Operating Procedures, databases, literature & websites.Analysis from data conclude that Developing Last Miles Potential Customer Through New Gas Price or New “efficiency program” by PGN-Subsidiary are potentialy to implemented for the “Not Feasible” Potential Customer that are using LPG or Diesel as their existing fuel source. CONFIDENTIAL 26 AUGUST 2027 Supervisor: Sonny W. Antonio

    2017

  4. Not Available

    PT Maxima Amerta Kerta was founded and operated in Indonesia since 2012. PT Maxima Amerta Kerta is a transportation rental company that specialized in tourism and corporate rental. The company first operation is in Bali under the name Maxima Auto Rent. Maxima was founded by professionals that has been involved in automotive industry in Indonesia for decades. With the trend of global car rental market is growing since 2014, PT. Maxima Amerta Kerta is also keen to develop its market share. The company should analyze its current issue and their capabilities to compete in the market. Through this research, the author will analyze the competitive advantage of PT. Maxima Amerta Kerta through internal and external analysis. The author will use Porter’s Five Forces analysis, PEST analysis, VRIO analysis, financial ratio analysis, SWOT analysis, TOWS matrix, and ansoff matrix as a tool to analyze the company. The conclusion is, PT. Maxima Amerta Kerta should develop and utilize its digital marketing strategy to gain more brand awareness and maximized their potential customer, expand a new operation area in growing tourism city to develop and have a bigger market share, reduce operating expenses to have more net profit and make the shareholders happy, and to have their financial report audited by financial consultant or institution to have a better understanding on how healthy their company is. Keywords: Corporate Rental, Tourism Rental, Strategic Management

    2019

  5. Not Available

    Go-Points is a loyalty program exclusively for Go-Pay users where GoPay users will gain points for every transaction made through Go-Pay. It can be redeemed with many available rewards from various categories. The purpose of this study is to identify the encouragement of Go-Points’s users to access and use Go-Points feature based on their main goals. In order to help overcame the problems in this paper team will elaborate all the theories that interpret the project object and will utilize several theories and tools that help the team analyze the project’s point of issues. This research begins by determining the problems in the company through qualitative data by interviewing the customers also marketing expert and observing the problem. In this research writers would like to know the extent to which Go-Points are known by Go-Jek users, the extent to which users use Go-Points, and what marketing strategy Go-Points should do based on users and marketing expert opinion. Supervisor: Eka Sri Dana Afriza

    2018

  6. Not Available

    As a financial institution, Bank Muamalat Indonesia conducts its businesses based on Sharia principle, performs its functions as a bank by executing its principal business activities, namely collecting funds from the public and distributing the funds to the public through financing services. In the current situation, the Sharia Banking industry keeps on developing and increasing. Within the spiritual market, Bank Muamalat has a competitive advantage as the first stand-alone sharia banks in Indonesia and has become a better entity and grabbed long-term growth. The authors focus on three objectives; 1) Strategizing the time frame of FTP rate calculation 2)Providing Bank Muamalat with a new equation of FTP 3)Increasing the competitiveness of Bank Muamalat in Segmenting, Branding, and Promotion. Since the rapid growth of Sharia Banking Industry in Indonesia, PT. Bank Muamalat should analyze its current issues and their potential to compete within the market. Through this study, the authors will analyze the competitive advantage using Porter's 5 forces, VRIO analysis, SWOT and TOWS analysis. The other issues that were discovered in PT. Bank Muamalat internal system is their current implementation of Fund Transfer Pricing (FTP) calculation, where they have the annual calculation which has the inability to adapt towards volatile situations in taking place on uncertain time phases throughout the period, producing outcomes of unsatisfactory. In conclusion, PT. Bank Muamalat Indonesia should utilize its brand as "Indonesia's Sharia Bank Pioneer" and maximized the targeted market engagement of the spiritual market by creating a mindset of ―BERKAH‖. On the other hand, for the calculation of Fund Transfer Pricing (FTP), PT. Bank Muamalat Indonesia should consider changing its timeframe from annual to the monthly calculation to help the company in facing volatile situations. Keywords: Sharia Banking, Spiritual Market, Fund Transfer Pricing

    2019

Multimedia

  1. nd narration by Stephen M. Peters. These audio reviews contain key chapter concepts and learning objectives allowing you to review classroom material anywhere, anytime. Listen to them while you're exercising, in your car, or even while walking through campus on your way to class. Step to the head of the class, because you'll be prepared in a completely new way!. These CDs will work on any audi CD system. Audio Chapter Reviews: DISC ONE: Chapter 1: Customer-driven marketing Chapter 2: Strategic planning and the marketing process Chapter 3: The marketing environment, ethics, and social responsibility Chapter 4: Global dimensions of marketing DISC TWO: Chapter 5: E-commerce : electronic marketing and the internet for Dot.com and Brick-and-Mortar Marketers Chapter 6: Relationship marketing and customer relationship management (CRM) Chapter 7: Marketing research, decision-support systems, and sales forecasting Chapter 8: Market segmentation, targeting and positioning Chapter 9: Consumer behavior Chapter 10: Busine-to-business (B2B) marketing DISC THREE: Chapter 11: Product strategies Chapter 12: Category and brand management, product identification, and new-product planning Chapter 13: Price determination Chapter 14: Managing the pricing function DISC FOUR: Chapter 15: Marketing channels, logistics, and supply chain management Chapter 16: Direct marketing and marketing resellers : retailers and wholesalers Chapter 17: Integrated marketing communications Chapter 18: Advertising, sales promotion, and public relations Chapter 19: Personal selling and sales-force management

    2004

    Contemporary marketing : audio chapter reviews
  2. Invisible Giants is a book about leadership, choices in life and the potential within everyone to make a difference. Lindsay Levin, who founded the social enterprise Leaders' Quest in 2001, tells the remarkable stories of some of the people she has met through her work, and their impact on the world. These 'invisible giants' are grassroots leaders who have overcome numerous hardships to re-energise their communities, and business leaders who strive to integrate purpose alongside profit. They are female activists in slums campaigning to end the exclusion of girls from school, and environmentalists who are tackling the effects of industrialisation on the world's ecosystem. They are also the people we meet every day, who are revisiting their life choices. Inspiring and moving, this is also the story of Lindsay's own quest – to ask 'What really matters?' and figure out where the answers can take her.

    2014

    Invisible Giants
  3. Instructor`s Resource to book Marketing Management, 8th ed by J. Paul Peter, -McGraw-Hill, c2007.

    2007

    Instructor`s Resource CD-ROM Marketing Management : knowledge and skills, 8th ed.
  4. Di tahun 2012 ini ternyata kondisi perekonomian Indonesia cukup baik dibandingkan tahun – tahun sebelumnya. Hal ini terlihat dari pertumbuhan ekonomi yang meningkat sebesar 6%. Peningkatan ini disumbangkan oleh berbagai sektor perekonomian, mulai dari sektor pertanian, sektor industri, sektor perdagangan dan sektor- sektor lainnya. Peningkatan ini membuat taraf hidup masyarakat semakin meningkat secara perlahan. Selain itu peningkatan ini juga dikarenakan makin giatnya masyarakat untuk berwirausaha ataupun membuat UMKM yang dalam perjalanannya sangat didukung oleh pemerintah, salah satu tindakan pemerintah yaitu dengan memberikan pinjaman tanpa bunga kepada pihak UMKM. Ini membuktikan bahwa orang – orang Indonesia mulai mandiri. Hal seperti ini perlahan dan pasti akan menurunkan tingkat pengangguran. Selain itu tahun 2012 ini seperti yang kita ketahui bersama krisis ekonomi di Eropa namun krisis tersebut tidak berdampak langsung terhadap sektor UMKM di Indonesia. Ini menandakan bahwa UMKM kebal terhadap krisis.

    2015

    20 tahun perjalanan ekonomi Indonesia
  5. Presents the commercials (advertisements) to counter AIDS in the United States. Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make the word "condom" acceptable to the TV networks as condom use can prevent the spread of the HIV virus. The case gives a brief explanation of the disease and the reasons why Ad Council felt this campaign was necessary. Also outlines the target group selected and basic strategy. The primary question is "How will this campaign get media approval?"

    1990

    Ad Council`s AIDS Campaign (A): Advertising Strategy

E Resource

Please login to your account for repository credential information

Guideline

Writing

We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.

Membership

To be able to loan our library collections, you must first become library member. There is terms and conditions that you must obey.


Our Team

Libmin
Libmin
Librarian
Dwi Selviyana
Dwi Selviyana
Librarian
Sandra Margaretha
Sandra Margaretha
Librarian
Gana Royana Putri
Gana Royana Putri
Librarian
pkl
pkl
Librarian
print
print
Librarian

Location

Address :
Jenderal Sudirman Road, Senayan, Jakarta, Indonesia - Postal Code : 10270
Phone Number :
(021) 5711144
Fax Number :
(021) 5711144


Opening Hours

Monday - Friday :
Open : 08.00 AM
Break : 12.00 - 13.00 PM
Close : 20.00 PM
Saturday :
Open : 08.00 AM
Break : 12.00 - 13.00 PM
Close : 17.00 PM