Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it.
Samuel JohnsonThe paper explores the evolution of sports sponsorship activation, from simple brand exposure to approaches for influencing fan behavior and brand loyalty. It investigates how this transformation correlates with the arrival of digital media and social networks, which enable global reach, direct fan involvement, and data-driven participation. The study investigates how sponsorship strategies adapt to cultural shifts, with a particular emphasis on shifting consumer attitudes and the incorporation on influencer marketing. It also investigates the impact of economic issues such as changing customer tastes and technological improvements on sponsorship effectiveness. Understanding these patterns allows sports organizations, sponsors, and other stakeholders to develop tactics that appeal with fans and generate positive views towards both teams and sponsors in today's changing sports marketing scene.
2024
In the digital era, Instagram has emerged as a crucial platform for marketing, particularly within educational institutions. Despite the growing importance of social media marketing, there remains a research gap in understanding how Instagram marketing specifically affects brand awareness and brand image in the context of higher education. This study addresses this gap by examining the impact of Instagram marketing on brand awareness and brand image at XYZ International Business School. The research is grounded in brand management theory, which posits that brand awareness is a key precursor to a strong brand image. Utilizing a quantitative approach, the study employs Structural Equation Modeling (SEM) to analyze data collected from 93 students through a structured survey. The findings indicate that Instagram marketing significantly enhances both brand awareness and brand image, emphasizing the importance of high-quality visual content, such as photos and videos, in capturing and retaining audience attention. Additionally, the study confirms a positive relationship between brand awareness and brand image, suggesting that a strong brand presence on Instagram can reinforce the institution's identity and improve public perception. The implications of this research are twofold: theoretically, it strengthens the understanding of social media's role in brand management within the education sector; practically, it offers insights for educational institutions to strategically leverage Instagram as a marketing tool. By focusing on content quality and consistent engagement, institutions like XYZ International Business School can enhance their visibility, attract more students, and cultivate a strong, positive brand image. This study contributes to the broader discourse on digital marketing in higher education.
2024
The fast-food industry in Indonesia, especially noodle-based chains like Mie XYZ, has seen rapid growth, particularly in Jakarta. While Mie XYZ has gained popularity through its unique products and strong online presence, the brand faces challenges in maintaining customer satisfaction, trust, and loyalty. Additionally, there is growing consumer demand for sustainable practices and social media engagement, making these factors crucial for business success. This study aims to address the research gap by examining how Mie XYZ's focus on product quality, social media presence, and environmental efforts influences customer satisfaction and repurchase intention. The quantitative research was conducted using SEM-PLS, with data collected from 155 respondents who are regular customers of Mie XYZ in Jakarta. The results showed that consistent product quality, positive social media reviews, and sustainable practices significantly impact customer satisfaction and trust, leading to higher repurchase intention. These findings suggest that Mie XYZ should prioritize improving its product, strengthening its social media engagement, and adopting more eco-friendly initiatives to enhance customer loyalty and maintain a competitive edge.
The rise of live streaming shopping has prompted questions regarding the impact of streamer's credibility on customer engagement and impulsive buying decisions. This inquiry is underscored by the success of Douyin live streamer, Zhen Xiang Xiang who achieved significant sales by showcasing products swiftly through a minimalist approach. This phenomenon raises the question of whether a streamer's credibility significantly impacts customer engagement and impulsive buying decisions, and whether such an approach could be effective in Indonesia. Moreover, there is a notable gap in comparative research on the roles of streamer's attractiveness, expertise, and trustworthiness, with disparate findings from previous studies regarding their impact on customer engagement and impulsive buying decisions. This study is focusing on TikTok live streaming shopping in Greater Jakarta, assessing the impact of streamer's attractiveness, expertise, and trustworthiness on impulsive buying decisions, with customer engagement serving as an intervening variable, guided by the SOR (stimulus-organism-response) model theory. The data was gathered by employing purposive sampling with 100 respondents filling out the questionnaires and analyzed using the SEM-PLS technique with SmartPLS4 software. The findings revealed that streamer's attractiveness, trustworthiness, and expertise each positively and significantly impact customer engagement. Furthermore, the study underscores the importance of customer engagement in driving impulsive buying decisions in the live streaming shopping. It is revealed that streamer's attractiveness plays the most important role among the other credibility in impacting customer engagement. Therefore, live streamers, especially MSME owners, should prioritize credibility by maintaining professionalism. Crafting interactive and engaging content, emphasizing authenticity and relatability, and fostering a sense of community are also essential. Businesses seeking live streamers should prioritize those who excel in these areas, while digital marketing experts should emphasize these strategies to maximize campaign effectiveness.
2024
This thesis elaborates on the consumer behavior of SMEs in Indonesia when choosing accounting software, particularly Xyz Accounting. This study elaborated on the Xyz Accounting consumer behaviors in order to formulate appropriate marketing strategies in line with SME consumer preferences. The research was initiated by describing the market of accounting software and its rapid growth, and also the need and importance of studying consumer behavior. This research also discussed the company background of PT Xyz International, the leading provider of accounting software within Indonesia. It examines the research on marketing tactics, decision-making process models, and theories of consumer behavior. When choosing accounting software, emphasis is focused on the need of taking efficiency, cooperation, reporting, and compliance into consideration. The methodology section describes the qualitative research strategy, including the population definition, sampling strategies, and data analysis techniques.The methodology section identifies the approach of the research, which is qualitative in nature, with a defined population, sampling tools, and how data was analyzed. The findings section gives the results of the research, insights from both the manager's and user's perspectives. The conclusions and recommendations summarize the key findings and the recommended strategies to enhance the market share for Xyz Accounting. It has contributed both to the academic and industry knowledge bases regarding actionable intelligence in serving customer needs better, and hence refining the product offerings in the accounting software industry.
Financial and stock performance analysis of top 5 coal producer company listed in indonesia stock exchange and australia stock exchange before and during the russia-ukraine war between 2019 - 2023
The coal mining industry has experienced substantial disruptions due to geopolitical events, most notably the Russian invasion of Ukraine in February 2022, which has significantly impacted global energy markets. Previous studies revealed diverse findings regarding the influence of fundamental factors on stock returns across industries. This study aims to examine the impact of fundamental factors and the moderating role of the Russia-Ukraine War on stock returns for coal producers listed on the Indonesia Stock Exchange and Australia Stock Exchange from 2019 to 2023.The analysis considers key independent variables such as coal price, exchange rate, market return, return on equity (ROE), current ratio (CR), total asset turnover (TATO), debt-to-equity ratio (DER), and earning yield (EY). The Russia- Ukraine War serves as a moderating variable, while stock return is the dependent variable. Utilizing the panel data regression model, the study provides evaluation of financial and stock performance between the top five coal producer companies in Indonesia and Australia comparing before and during the war happen. The findings indicate that coal price and exchange rate positively and significantly affect stock returns, with fluctuation of the coal price being the most influential factor. However, market return, ROE, and several financial ratios (TATO and DER) failed to exhibit significant relationships with stock returns, but CR and EY showed marginally significant positive effects. The Russia-Ukraine War was incorporated as a moderating variable but did not significantly moderate the effects of most independent variables, except for the exchange rate, which showed significant negative moderation. This study highlights the role of coal prices and market conditions in driving the stock performance while emphasizing the impact of geopolitical conflicts like the Russia-Ukraine War. It underscores the importance of considering both fundamental financial factors and external macroeconomic disruptions when analyzing stock returns in the coal sector. These insights provide valuable guidance for investors and policymakers in managing risks and optimizing returns in volatile environments.
Adaptive leadership framework on employee resilience, employee engagement, and employee turnover: a case study at a multifinance company
This study examines the implementation of adaptive leadership on employee resilience, engagement and turnover within the multifinance industry, focusing on PT Wahana Ottomultiartha (WOM Finance).The research addressws the challenge of high employee tuernover exceeding 25% annually, posing significant risks to organizational stability, operational cost, productivity. Using a single case study approach, the study investigates how adaptive leadership from managers such as distinguishes formanl authority and informal leadership can mobilize resources to face tough challenges and encourage their team to solve problems instead of leaving them and listening to their teams even from the lowest level of position. Adaptive leadership behaviour is also demostrated when Brand Managers can engage all teams by encouraging problem solving through collaboration and encouraging problem solving through collaboration and coaching their teams to find differentiate technical challenges from adaptive challenges so that leaders can engage all teams by encouraging problem solving through collaboration and coaching their teams to find differnet perspectives in creative and innovative ways and also can increase employee resilience and engagement, which ultimately reduces employee resilience and engagement, which ultimately reduces employee turnover rates. Ind-depth interviews with Brand Managers and Function Head level at WOM Finance reveal key insights into how adaptive leadership fosters collaboration, problem-solving , and employee retention. The findings highlight adaptive leadership in Brand Managers at WOM Finance reduces employee retention.The findings highlight adaptive leadership foster collaboration, empowement, and innovation, leading to a more stable workforce. Additionally, employee engegemnt plays a crucial role in retention, while resilience turnover by fostering collaboration, empowerment, and innovation, leading to a more stable workforce. Additionally, employee engagement plays a crucial role in retention. The finding s highlight adaptive leadership in branch manager at WOM Finance reduces employee turnover by fostering collaboration, empowerment and innovation, leading to a more stable workspace. Additionally, employee engagement plays a crucial role in retention, while resilience alone is insufficient and factors like organizational fit and work multifinance companies to enhance worksforce retention and performance through effective leadership practices.
Strategic investment decision and evaluation to acquire 1,000 ton launcher gantry for toll road harbour road project of PT Wijaya Karya (persero),TBK Indonesia
The East Ancol – Pluit Toll Road (Harbour Road) is an elevated toll road designed to alleviate traffic congestion and enhance mobility in North Jakarta. The project aims to improve transportation efficiency, supporting economic growth through faster and more effective movement of goods and people. Executed by PT Wijaya Karya (Persero), Tbk. (WIKA), a state-owned enterprise under Infrastructure I, the project began in 2021 and is expected to be completed by 2027. The construction utilizes Precast Box Girders, requiring a 1,000-ton capacity Launcher Gantry (LG). This study assesses the feasibility of investing in the 1,000-ton LG, considering budget, safety, and quality improvements. A mixed-method approach is applied, integrating SWOT Analysis, Capital Budgeting techniques (WACC, Payback Period, ROI, NPV, PI, and IRR), and Sustainability Assessment (SDGs). The results show a WACC of 11.68%, a payback period of 3.04 years, an ROI of 89.10%, an NPV of IDR 58.99 billion, a PI of 2.24, and an IRR of 34.25%, confirming financial feasibility. A sensitivity analysis evaluates the impact of a 5% annual increase in operational costs, mainly due to rising labor wages. The findings indicate a slight decline in financial metrics, with a payback period of 3.05 years, an ROI of 85.43%, an NPV of IDR 57.77 billion, a PI of 2.21, and an IRR of 33.96%. Despite these changes, the project remains financially viable. Moreover, the investment aligns with SDGs by contributing to economic growth, infrastructure development, and sustainability. This study concludes that investing in the 1,000-ton Launcher Gantry is a strategically sound decision, ensuring financial, operational, and sustainability benefits, even under potential cost increases.
Financial performance, macro economy, and market return impact on stock return: study on consumer cyclical indonesia period 2014 -2023
The consumer cyclical industry is significant for supporting the country’s economic development and creating job opportunities, helping the country escape from the middle-income trap by attracting domestic and foreign investment, considering Indonesia’s large market and growth potential. Consumer cyclical industries contribute 20% of job creation and 21.3% of Indonesia’s GDP. This research aims to determine the relationship and impact of financial performance (asset efficiency, liquidity, and profitability ), macroeconomic factors (exchange rate and interest rate), and market return on the stock return of the consumer cyclical industry in Indonesia for the period 2014-2023. This research used a sample of consumer cyclical companies with ESG Scores listed on the Indonesia Stock Exchange from 2014 to 2023. The sampling technique used is purposive, consisting of ten cyclical companies—the analysis method used is panel regression data analysis and path analysis. This study found that profitability and market return have a positive and significant impact on the stock return of the consumer cyclical industry in the period 2014-2023, while asset efficiency, liquidity, exchange rate, and interest rate do not significantly impact the stock return. COVID-19 moderating exchange rate and interest rate effect on stock return. Investors need to understand the company's financial statement (especially regarding the profitability) and market return before investing in the consumer cyclical industry's stock. The government and economic regulator need to create a conducive environment to keep the country’s interest rate stable and create regulations that support investment in the stock listed in IDX, which will give confidence to the investor and can favor economic growth which will finally create economic and social stability.
Interpersonal service quality and its influence on self-service technology adoption in dine-in restaurants
The study aims to investigate the impact of interpersonal service quality on the adoption of self-service technology (SST) in dine-in restaurant to help extend the understanding of how consumers interaction with service staff could influence their intention to use STT. SSTs are becoming increasingly popular globally, yet
Financial performance analysis of life insurance company for the 2016-2023 period : comparative analysis of pre-pandemic and pandemic era
The COVID-19 pandemic has brought drastic changes to the dynamics of the life insurance Alpha Alan industry, deeply affecting economic economic growth projections and financial movements. The life insurance market experienced significant financial, operational, and strategic impacts during the pandemic in 2020, with an estimated market decline of 5.2% due to the economic slowdown. This study focuses on prudential life insurance and Allianz life, aiming to thoroughly investigate how the pandemic affected these companies' financial performance from 2019 to 2023. Secondary data from the companies was gathered from their respective websites and publicly available data from the Indonesia stock exchange. Financial statements for the years 2016 to 2023 were analyzed using eight financial ratios. The normality of the data distribution was assessed using the Shapiro-wilk test. Based on the normality results, parametric tests (paired sample t-test) or non-parametric tests (wilcoxon signed-rank test) were applied to compare the financial performance pre-pandemic and pandemic era. All statistical analyses were conducted using IBM SPSS statistics 27 to determine whether significant differences existed between the two periods. The results indicate that prudential showed superior performance in profitability and solvency metrics, such as return on equity (ROE) and risk-based capital (RBC), while allianz demonstrated stronger asset management and liquidity ratios, particularly during the pandemic. Both companies exhibited significant shifts in select ratios, highlighting distinct responses to market challenges, with prudential excelling in profitability and Allianz in asset utilization and liquidity during uncertain times.
2024
We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.
Book
2062Skripsi
289Thesis
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192
PT. Vivere Multi Kreasi has been present in Jabodetabek, Surabaya, and Bali through its 12 representative stores with core competencies in home furnishings and accessories branded as VIVERE. It currently has three marketing channels: Store, Project, and Online. The company takes much of their effort and focus to develop their physical stores more than its other channel, despite the fact that their project channel has shown good growth performance. This study is attempting to find the root cause of why the total revenue from 2015 to 2016 decreased by 1.6% despite of the launch of new gift stores, display warehouse outlet, online channeland growing property sector. Based on calculated assumptions, it shows that currently the company is only capturing 4.1% of total available furniture markets and about 4-5% capturing home accessories market. This study concluded that, the company’s current channels are not effectively tailored to serve neither their specific customer types nor the target market segment. In order to design a tailormade channel, the company’s customer segments then studied, and customer buying behavior and decision process in the target market segment were thoroughly reviewed. As the result, three customer segments for furniture market identified in this study: those are end user, interior designer, and corporation. In home accessories market, this study also found two customer segments, which are end user and corporation. As recommendation, in order to effectively served those customer segments, this study proposes five different marketing channel design mixes for the company to focus their marketing effort on, in order to add values to support their competitive advantage in the respective business environment. Each of the designs was thoroughly and specifically intended to effectively serve each of those identified customer segments in the target market. Supervisor: Rudianto Prabowo
2017
Mechanical energy conversion of gas into electricity using a gas engine will produce waste heat which can be utilized as a co-product. With co product will increase the value of energy efficiency than previously when only produce electricity about 40 percent, with a co-product such as by technology CHP (Combined Heat and Power) or CCHP (Combined Cooling Heating and Power), would be more than 2 times the efficiency of the original 80-sd typically around 85% of them. So, that conservation, this technology will be better.Industrial and commercial buildings usually require a source of energy in the form of steam heating or cold air from the results of this energy conversion. Survey on gas users illustrates that the tire production plants, food production and manufacturing in addition to requiring power also require steam as an energy source for production. Steam heat in the production process is not having high temperature of around 150oC with a pressure of approximately 7-8 bar so that the waste heat from the gas engine can be satisfied. While commercial buildings besides electricity also require air conditioning. Some commercial buildings surveyed have used air conditioning systems using waste heat as an energy source which is the output of the gas engine.The survey on producer gas engine is known that the gas engine has also been designed for low emissions that are environmentally friendly. In the example of the calculation of the gas engine to generate electricity alone and with gas prices today, it is less economical when compared to electrical systems that combine different types of power plants. But if the gas engine has been prepared to become a CHP or CCHP will be able to generate value for the lower cost of electricity existing tariff system.Overview on examples of problems CHP in PGN’s Office building at Bekasi to see economic studies using spreadsheets created show that for on the Project IRR of 21.88% and 99% capacity factor like the output price electricity prices amounted to 11.07 cents USD per kWh, cooling energy 32.8 cents USD per TRh with 13,500 rupiah exchange rate. Machine Capacity used is 8,450 kWh/day (Gas Engine) and 7,605 TRh/day. The gas consumption required is 3,726.45 m3/day (0,13 MMSCFD). The financial output is IRR 21.88 %, Engine Investment is USD 1.1 million, Payback period 5 year and NPV Project $ 660,147. Supervisor: Tritjondro Baskoro
2017
Increased utilization of domestic natural gas requires integration between gas production planning, market development and infrastructure development. Utilization of natural gas recently still not optimum because almost half of all domestic gas production still to be exported. One of the challenges in the utilization of domestic gas is the availability of infrastructure which is still limited and high.Prospective customers who are in certain locations, although near to the existing PGN network still receive high capex financing schemes. This prospective customer is called the last mile customer.With the increasing of demand for natural gas and with the existing of 111,405 Customers and 797,69 Bbtud Gas Sales, PGN since 2016 have set the Investment Policy for Potential Customer, that “each of Potential Customer must meet the IRR before PGN can invest in building the required infrastructure to deliver the gas to the potential customers”. Previously, the IRR policy was counted per Sales Area/Region.The CAPEX and OPEX of the project is quite flexible, but as PGN has also its standard or company code, reducing the cost of this activities will reduce the quality of the systems or facilities, therefore will could also reducing the safety of the system. And again it will break the PGN policy in safety. The other possibility is by increasing the revenue by adjusting the gas price.General environment analysis began by gathering information & identifying factors relavant to this field project. The information was collected through numerous internal and external sources such as internal PGN’s Operating Procedures, databases, literature & websites.Analysis from data conclude that Developing Last Miles Potential Customer Through New Gas Price or New “efficiency program” by PGN-Subsidiary are potentialy to implemented for the “Not Feasible” Potential Customer that are using LPG or Diesel as their existing fuel source. CONFIDENTIAL 26 AUGUST 2027 Supervisor: Sonny W. Antonio
2017
PT Maxima Amerta Kerta was founded and operated in Indonesia since 2012. PT Maxima Amerta Kerta is a transportation rental company that specialized in tourism and corporate rental. The company first operation is in Bali under the name Maxima Auto Rent. Maxima was founded by professionals that has been involved in automotive industry in Indonesia for decades. With the trend of global car rental market is growing since 2014, PT. Maxima Amerta Kerta is also keen to develop its market share. The company should analyze its current issue and their capabilities to compete in the market. Through this research, the author will analyze the competitive advantage of PT. Maxima Amerta Kerta through internal and external analysis. The author will use Porter’s Five Forces analysis, PEST analysis, VRIO analysis, financial ratio analysis, SWOT analysis, TOWS matrix, and ansoff matrix as a tool to analyze the company. The conclusion is, PT. Maxima Amerta Kerta should develop and utilize its digital marketing strategy to gain more brand awareness and maximized their potential customer, expand a new operation area in growing tourism city to develop and have a bigger market share, reduce operating expenses to have more net profit and make the shareholders happy, and to have their financial report audited by financial consultant or institution to have a better understanding on how healthy their company is. Keywords: Corporate Rental, Tourism Rental, Strategic Management
2019
Go-Points is a loyalty program exclusively for Go-Pay users where GoPay users will gain points for every transaction made through Go-Pay. It can be redeemed with many available rewards from various categories. The purpose of this study is to identify the encouragement of Go-Points’s users to access and use Go-Points feature based on their main goals. In order to help overcame the problems in this paper team will elaborate all the theories that interpret the project object and will utilize several theories and tools that help the team analyze the project’s point of issues. This research begins by determining the problems in the company through qualitative data by interviewing the customers also marketing expert and observing the problem. In this research writers would like to know the extent to which Go-Points are known by Go-Jek users, the extent to which users use Go-Points, and what marketing strategy Go-Points should do based on users and marketing expert opinion. Supervisor: Eka Sri Dana Afriza
2018
As a financial institution, Bank Muamalat Indonesia conducts its businesses based on Sharia principle, performs its functions as a bank by executing its principal business activities, namely collecting funds from the public and distributing the funds to the public through financing services. In the current situation, the Sharia Banking industry keeps on developing and increasing. Within the spiritual market, Bank Muamalat has a competitive advantage as the first stand-alone sharia banks in Indonesia and has become a better entity and grabbed long-term growth. The authors focus on three objectives; 1) Strategizing the time frame of FTP rate calculation 2)Providing Bank Muamalat with a new equation of FTP 3)Increasing the competitiveness of Bank Muamalat in Segmenting, Branding, and Promotion. Since the rapid growth of Sharia Banking Industry in Indonesia, PT. Bank Muamalat should analyze its current issues and their potential to compete within the market. Through this study, the authors will analyze the competitive advantage using Porter's 5 forces, VRIO analysis, SWOT and TOWS analysis. The other issues that were discovered in PT. Bank Muamalat internal system is their current implementation of Fund Transfer Pricing (FTP) calculation, where they have the annual calculation which has the inability to adapt towards volatile situations in taking place on uncertain time phases throughout the period, producing outcomes of unsatisfactory. In conclusion, PT. Bank Muamalat Indonesia should utilize its brand as "Indonesia's Sharia Bank Pioneer" and maximized the targeted market engagement of the spiritual market by creating a mindset of ―BERKAH‖. On the other hand, for the calculation of Fund Transfer Pricing (FTP), PT. Bank Muamalat Indonesia should consider changing its timeframe from annual to the monthly calculation to help the company in facing volatile situations. Keywords: Sharia Banking, Spiritual Market, Fund Transfer Pricing
2019
nd narration by Stephen M. Peters. These audio reviews contain key chapter concepts and learning objectives allowing you to review classroom material anywhere, anytime. Listen to them while you're exercising, in your car, or even while walking through campus on your way to class. Step to the head of the class, because you'll be prepared in a completely new way!. These CDs will work on any audi CD system. Audio Chapter Reviews: DISC ONE: Chapter 1: Customer-driven marketing Chapter 2: Strategic planning and the marketing process Chapter 3: The marketing environment, ethics, and social responsibility Chapter 4: Global dimensions of marketing DISC TWO: Chapter 5: E-commerce : electronic marketing and the internet for Dot.com and Brick-and-Mortar Marketers Chapter 6: Relationship marketing and customer relationship management (CRM) Chapter 7: Marketing research, decision-support systems, and sales forecasting Chapter 8: Market segmentation, targeting and positioning Chapter 9: Consumer behavior Chapter 10: Busine-to-business (B2B) marketing DISC THREE: Chapter 11: Product strategies Chapter 12: Category and brand management, product identification, and new-product planning Chapter 13: Price determination Chapter 14: Managing the pricing function DISC FOUR: Chapter 15: Marketing channels, logistics, and supply chain management Chapter 16: Direct marketing and marketing resellers : retailers and wholesalers Chapter 17: Integrated marketing communications Chapter 18: Advertising, sales promotion, and public relations Chapter 19: Personal selling and sales-force management
2004
Invisible Giants is a book about leadership, choices in life and the potential within everyone to make a difference. Lindsay Levin, who founded the social enterprise Leaders' Quest in 2001, tells the remarkable stories of some of the people she has met through her work, and their impact on the world. These 'invisible giants' are grassroots leaders who have overcome numerous hardships to re-energise their communities, and business leaders who strive to integrate purpose alongside profit. They are female activists in slums campaigning to end the exclusion of girls from school, and environmentalists who are tackling the effects of industrialisation on the world's ecosystem. They are also the people we meet every day, who are revisiting their life choices. Inspiring and moving, this is also the story of Lindsay's own quest – to ask 'What really matters?' and figure out where the answers can take her.
2014
Instructor`s Resource to book Marketing Management, 8th ed by J. Paul Peter, -McGraw-Hill, c2007.
2007
Di tahun 2012 ini ternyata kondisi perekonomian Indonesia cukup baik dibandingkan tahun – tahun sebelumnya. Hal ini terlihat dari pertumbuhan ekonomi yang meningkat sebesar 6%. Peningkatan ini disumbangkan oleh berbagai sektor perekonomian, mulai dari sektor pertanian, sektor industri, sektor perdagangan dan sektor- sektor lainnya. Peningkatan ini membuat taraf hidup masyarakat semakin meningkat secara perlahan. Selain itu peningkatan ini juga dikarenakan makin giatnya masyarakat untuk berwirausaha ataupun membuat UMKM yang dalam perjalanannya sangat didukung oleh pemerintah, salah satu tindakan pemerintah yaitu dengan memberikan pinjaman tanpa bunga kepada pihak UMKM. Ini membuktikan bahwa orang – orang Indonesia mulai mandiri. Hal seperti ini perlahan dan pasti akan menurunkan tingkat pengangguran. Selain itu tahun 2012 ini seperti yang kita ketahui bersama krisis ekonomi di Eropa namun krisis tersebut tidak berdampak langsung terhadap sektor UMKM di Indonesia. Ini menandakan bahwa UMKM kebal terhadap krisis.
2015
Presents the commercials (advertisements) to counter AIDS in the United States. Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make the word "condom" acceptable to the TV networks as condom use can prevent the spread of the HIV virus. The case gives a brief explanation of the disease and the reasons why Ad Council felt this campaign was necessary. Also outlines the target group selected and basic strategy. The primary question is "How will this campaign get media approval?"
1990
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