Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it.
Samuel JohnsonIn contemporary organizational landscapes, effective talent management practices are imperative for the success and sustainability of digital startups. Despite this recognition, a concerning trend of startup failures due to premature scaling underscores the need for enhanced talent management strategies. This study addresses the gap literature by investigating the impact of leadership styles, specifically transformational, transactional, and laissez-faire, on talent management practices and digital startup performance. Using structural equation modeling (SEM) with Partial Least Squares (PLS) methodology, both inner and outer model are employed to analyze the relationships among the variables. The study identifies transformational leadership as having a positive but relatively low impact on digital startup performance, even when mediated by talent management. Transactional leadership, while showing a higher direct impact on performance, exhibits a moderate influence when mediated by talent management. Laissez-faire leadership, with a notably high direct impact on performance, contingent upon the startup's maturity level. These findings contribute to the understanding of leadership-talent management-performance dynamics in the context of digital startups, shedding light on the nuanced relationships between these variables. Moreover, the study emphasizes the importance of tailored talent management approaches aligned with the developmental stage of the startup. Practical implications derived from this research offer valuable insights for startup founders, CTOs, and managers, enabling them to optimize talent management strategies to enhance organizational performance and navigate the challenges of the dynamic startup ecosystem effectively.
2024
This study investigates the influence of celebrity endorsement characteristics and perceived food quality on brand love and brand loyalty among patrons of Geprek XYZ, a celebrity-owned restaurants in Jakarta. The problem addressed is the sustainability of celebrity-owned restaurants, which, despite their initial popularity due to celebrity influence, often struggle to maintain customer loyalty. Data were collected from 131 respondents using google forms, focusing on individuals familiar with the celebrity owner, who had made repeat purchases, and resided in Jakarta. The survey sought to understand how the attributes associated with the celebrity and the perceived quality of food influence customer attitudes towards the brand. Structural equation modeling (SEM) using SmartPLS 4 was employed for analysis. Finding indicate that while perceived food quality significantly enhances brand love and loyalty, celebrity endorsement characteristics did not have a significant impact on brand love. This highlights that product quality may be more influential than celebrity status in fostering lasting customer relationships in the restaurant industry. The results provide insights into the challenges of leveraging celebrity status for long-term business success and offer practical implications for marketing strategies in celebrity-owned businesses.
2024
This in-depth study explores the complex relationships between experiential marketing (EM) and sensory marketing (SM) in the special setting of South Jakarta Starbucks patrons. Utilizing a careful sample size of 208 participants who satisfy certain requirements-such as being older than 17 years old, having recently made purchase at Starbucks in South Jakarta, and having at least two previous purchase of Starbucks products-the study uses structural equation modeling-partial least squares (SEM-PLS) via smartPLS 4 to provide reliable data analysis. The main goal is to analyze and fully grasp the subtle effects of experiential and sensory marketing on customer satisfaction (CS) and customer loyalty (CL) in the context of Starbucks customers. The study attempts to unravel the complex correlations between various marketing methods and the important measures of consumer happiness and loyalty by utilizing cutting-edge statistical methodologies. The projected outcomes are prepared to serve as a tactical road map, enabling the customization of marketing tactics to improve the entire consumer experience and cultivate long-term loyalty in this dynamic market. In addition to adding insightful new information to the body of literature, this study aims to provide useful recommendations for south Jakarta-based firms like Starbucks. The expected results could potentially direct businesses in creating customized strategies that surpass traditional methods and especially address the tastes and habits of South Jakarta Starbucks customers. The study's ultimate goal is to function as a catalyst for improved customer satisfaction and loyalty, which will help firms succeed and expand in this cutthroat industry.
2024
Higher education is the final institution that every person should pursue in order to finish their educational journey. Higher education institutions are required to provide a good quality of service that aims to achieve the satisfaction of the students, which derives from the recommending behavior of the students towards the institution. Excellent service quality given by higher education institutions is supposed to have a positive correlation with student satisfaction and WOM behavior. However, the evidence from bachelor of business program students (XYZ campus), which was believed to offer a high-quality curriculum, qualified lecturers, and sifficient facilities, is different from students' intention to recommend the campus. Thus, the study examines factors influencing students' WOM intention and WOM behavior from the perspective of student satisfaction and higher education service quality (HESQUAL). PLS structural equation modeling (SEM) is used in this quantitative study. The questionnaires were distributed to 109 bachelor of business program students of XYZ campus, with a stratified sampling method. It was collected in March 2024, consisting of XYZ students from various classes (Class of 2020, 2021, 2022, and 2023). The result of this research is that higher education service quality (HESQUAL) has a positive and significant effect on student satisfaction, Student satisfaction has a positive and significant effect on WOM behavior. The highest dimension score for HESQUAL is the lecture quality. Even though the R-squared of WOM intention tends to be low, HESQUAL and student satisfaction are important factors in students' recommendation of a campus. Thee findings have important implications, which are maintaining the lecture quality and knowledge service and improving students activities to ensure student satisfaction among business schools.
2024
The phenomena of influencer practice in marketing of the beauty industry have acquired significant reaction in Indonesia's growing market. However, the aspects of influencer credibility, particularly among micro influencers, remain largely unexplored. This study fills a research gap by looking into the credibility of beauty industry micro-influencers (focused on trustworthiness, expertise, and attractiveness) and their impact on customer purchase intent. Focusing on micro-influencers with 20.000 to 50.000 followers in the greater Jakarta area, quantitative methods are employed, utilizing populix's survey questionnaires and purposive sampling of Indonesian beauty product consumers. Data analysis conducted through SPSS regression analysis ensures validity through reliability tests and classical assumption assessments. Th findings highlight the importance of micro-influencers' expertise and attractiveness in positively affecting purchasing intention, while trustworthiness has a minor individual impact, the combined influence of these variables highlights their significance in determining consumer views and behaviors. This study provides valuable insights into greater Jakarta area demographics and online behaviors, emphasizing the enduring relevance of trustworthiness alongside expertise and attractiveness. Practical implications suggest businesses prioritize collaboration with micro-influencers with expertise and attractiveness to increase purchase intention and optimize marketing strategies for optimal engagement and sales in the competitive beauty industry. While limitations include restricted sample size and geographical scope, recommendations advocate for broader research and the integration of qualitative methods for deeper insights.
2023
Coffee industry has grown over the years in Indonesia, it has been noted that in Indonesia in August 2019 reached more than 2.950 outlets, nearly tripled compared to 2016 which was only approx 1.000 outlets of coffee shops. That is indicating that Indonesia has a large market of coffee drinkers and it has been shown that in 2016/2017 Indonesia placed sixth place in terms of highest coffee consumption. Despite the considerable literature on the link between service quality, customer happiness, and customer loyalty, there is a scarcity of research that specifically investigates these categories in the context of Coffee bean and tea leaf in Pacific place. Existing study has generally focused on the general service business, leaving a research gap in the analysis of the particular dynamics between service quality, customer happiness, and customer loyalty,specifically at the coffee bean and tea leaf store in Pacific place. The purpose of this study is to examine the effect between service quality and customer satisfaction on customer loyalty in coffee beans and tea leaf in Jakarta. A total sample of 125 respondents were collected from coffee beans and tea leaf customers in Pacific place. The data was obtained using online questionnaires and processed quantitatively using SmartPLS to test the hypotheses. The study found that there are positive effect on service quality towards customer satisfaction, and service quality towards customer satisfaction, and customer satisfaction towards customer loyalty. This study brings contribution to the literature in the field of coffee industry and provides insight for new coffee shops.
2023
Inserts applications for animated video service for insurance experts (Business Plan)
Most of popular social medias enable insurance agents to convey information for the purpose of approaching and interacting with their prospects and market. Those social medias facilitate how information to be presented in some formats, including explanatory animated videos format. In addition to the facilitation, audiences are provided with a function to give their responses or comments toward the information, giving both insurance agents and the audiences an opportunity for detail information and effective business interaction. This phenomenon forces insurance agents to define skills for making informative and compelling videos. Quality animated videos require main important element, i.e., story boarding, animating, choosing characters, and voice over. This writing aims to describe INSERTS' values to provide insurance agents to use INSERTS copyrighted quality informative and compelling animated videos. Hence, INSERTS estimates minimum 10% annual profit increment since the first year of the product launches. Using business canvas model to define what elements are comprehensively put into the business and porter's five forces to measure INSERTS' potentially to enter the business competition, it reveals that INSERTS has added values compared to local movie maker providers and has strong position to influence the market as well as the industry.
2023
The implication of business intelligence and organizational capability toward organizational performance with moderating variable culture The implication of business intelligence and organizational capability toward organizational performance with moderating variable of culture (Quantitative - Scientific Research)
The emerging use of technology has been adopted in many types of industries and functions in the organization. Business intelligence existed to provide a dashboard visualization that will help the decision makers manage their business strategically. However, the implementation of business intelligence has faced several barriers. The technical skills that are needed to support the system were lacking and led to miscommunication among the internal employees. On the other hand, companies need to address issue regarding culture, especially from the top management support and clear vision & mission. This study aims to analyze the effect of business intelligence and organizational capability toward organizational performance with moderating variable of culture. A quantitative method was conducted for further assessment using SmartPLS4. The data was collected from 68 respondents from Jakarta greater area between the mid weeks of July 2023. The primary respondent is coming from employees who work in Jakarta that already have experience with business intelligence. Furthermore, the novelty of this research is bringing the culture aspect as the moderating variable to see how it influences between the two main variables. The findings are business intelligence does not have an impact toward organizational performance in Jakarta greater area. Culture gives a moderation effect toward the relationship between organizational capability and organizational performance, however, it does not give any effect toward business intelligence. Last, this research will be ebenficial for leaders to formulate a strategy based on a data-driven approach.
2023
A study on improvement marketing performance of Indonesian ornamental fish exporters (Qualitative - case study)
Export performance is an indication of the companies' success in the export. High export performance is important for companies in terms of ensuring sustainability in the long term. Indonesia expected to be a major player in the global economy especially for live ornamental fish export industry, so "how the marketing performance strategy in Indonesia for permanent success?" like this thought significant raised. The objective on this research aims to examine the effect of market orientation, product innovation on competitive advantage and the effect of competitive advantage on company performance. Type of the data in this study is descriptive qualitative research. The data collection technique for this research was to conduct in-depth interviews, observations and data analysis as well as related documents. To collect quality and sufficient data, researchers will make observations and in-depth interview of this study and will conduct interviews with 6 (six) informants who have been selected who really understand the ornamental fish marketing in this business. Credibility or validity of the data used the triangulation procedure. The findings all participants agreed on this case study research. Overall, market orientation, product innovation, and competitive advantage are interconnected factors that can contribute to a company's market success and performance. By understanding customer needs, offering innovative products, and establishing a competitive edge, a company can position itself for success in the market.
2023
Empirical investigation of sell-in-may-and-go-away and monthly effect at LQ45 idx before and during COVID-19 pandemic era (Quantitative-Scientific Research)
In 2022, the number of investors in the Indonesian stock market was approximately 8.1 million. The value has experienced fourfold growth compared to 2019. This surge occurred throughout the period of the epidemic. The aim of this financial research is to examine the difference before and during the COVID-19 pandemic on the monthly average return and variance/risk pattern of LQ45. On top of that, the research intends to investigate the presence of the sell-in-may-and-go-away (SIMAGA) effect and identify the optimal investment strategy for LQ45. The research methodology employed in this study is descriptive-comparative and utilizes a mathematical and statistical framework. The research sample comprises companies that were included in LQ45 from 1997 to 2022. The employed data analysis techniques encompass normality test, wilcoxon sum rank test, F-test, and investment strategy simulation. Results of this research indicate that there is no evidence of a negative effect of COVID-19 on the monthly return and risk/variance pattern of LQ45 and the SIMAGA phenomenon has not happened on LQ45 except in 2002. Additionally, SIABIN (sell-in-August-buy-in-November) has been identified as the best strategy for LQ45 so far. Moreover, the findings of this study can serve as a valuable resource for investors who allocate their investments towards LQ45 and help investors know the best strategy to buy shares. It is essential to allocate more attention towards monthly return variance, as it serves as a pivotal metric for gauging investment risk and significantly impacts overall returns.
2023
The effect of the apprenticeship program on the employer's intention to hire SMK Graduates : as seen in the evidence in MM2100 industrial town, Bekasi (Quantitative - Scientific Research)
Vocational high school (SMK) graduates' absorption in the industry is one of the main concerns to be discussed in Indonesia. The government has set up several initiatives to ensure the bigger number of employment opportunity for the graduates who are ready to work. One of the initiatives fully supported by the central government is the apprenticeship program which has been started in 2016. However, in February 2022, the SMK graduates stood as the biggest contributor of unemployed individuals with 10.38%. This study aims to analyze the impact of the apprenticeship program to manager's intention to hire SMKS graduates in Indonesia. The respondents in this study were the 102 employees who have experience in recruiting new employees and working at Kawasan Industry MM2100. This is a quantitative research study using a non-probability purposive sampling method where the respondents filled in the questionnaire in May 2023. The data were processed with the partial least square equation model (PLS-SEM). The test's findings suggest that attitude (ATT), subjective norm (SN), perceived behavioral control (PBC), and apprenticeship program (AP) have a positive influence on the intention to hire SMK graduates. This study gives insight to the managers about what can be done differently to improve the apprenticeship program in the company and hire the SMK graduates. The limitation of this study lies in the limited scope of data and area. Further research should be conducted with bigger scope.
2023
The effects of product variation, price and social media marketing communication on purchase decision through purchase intention as a mediating variable: evidence of yogurt x at PT RND (Quantitative -Scientific Research)
Purchase decision is an important thing to note because it will be take into consideration how the marketing strategy will be carried out by the company next. Purchasing decisions are stages in the decision-making process where consumers actually buy. This study discusses product variation, price and social media marketing communication on purchase decision with purchase intention as a mediating variable for yogurt X at PT RND. PT RND's yogurt sales did not experience a significant increase for 4 years, from 2016 to 2019. In fact, it tended to decrease in the last 3 years from 2020 to 2022. Meanwhile, based on euro monitor data, yogurt sales in Indonesia tend to experience a significant increase from 2016 to 2022. The purpose of this study was to determine the effect of product variation, price, and social media marketing communication on purchase decision through purchase intention as mediating variable. Sample size : there are 186 respondents who buy or consume yogurt and who live in Jakarta, Bogor, Depok, Tangerang, and Bekasi. Data were analyzed using SPSS version 25 and SmartPLS 3. The results of the study found that product variation and social media marketing communication had a significant effect on purchase intention. Purchase intention and social media marketing communication have a significant effect on purchase decision. While the price variable has no significant effect on purchase intention and purchase decision, likewise, product variation has no significant effect on the direct relationship between purchase decision. Meanwhile, purchase intention partially mediates the relationship between social media communication and purchase decision. Meanwhile, purchase intention does not function as a mediating variable in the relationship between price and purchase decision. The goal of these findings is to help the stakeholder of PT RND come up with appropriate and effective marketing strategies related to product variation, price, and social media marketing communication so that the companies can reach their goals.
2023
We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.
Book
2045Skripsi
272Thesis
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192
PT. Vivere Multi Kreasi has been present in Jabodetabek, Surabaya, and Bali through its 12 representative stores with core competencies in home furnishings and accessories branded as VIVERE. It currently has three marketing channels: Store, Project, and Online. The company takes much of their effort and focus to develop their physical stores more than its other channel, despite the fact that their project channel has shown good growth performance. This study is attempting to find the root cause of why the total revenue from 2015 to 2016 decreased by 1.6% despite of the launch of new gift stores, display warehouse outlet, online channeland growing property sector. Based on calculated assumptions, it shows that currently the company is only capturing 4.1% of total available furniture markets and about 4-5% capturing home accessories market. This study concluded that, the company’s current channels are not effectively tailored to serve neither their specific customer types nor the target market segment. In order to design a tailormade channel, the company’s customer segments then studied, and customer buying behavior and decision process in the target market segment were thoroughly reviewed. As the result, three customer segments for furniture market identified in this study: those are end user, interior designer, and corporation. In home accessories market, this study also found two customer segments, which are end user and corporation. As recommendation, in order to effectively served those customer segments, this study proposes five different marketing channel design mixes for the company to focus their marketing effort on, in order to add values to support their competitive advantage in the respective business environment. Each of the designs was thoroughly and specifically intended to effectively serve each of those identified customer segments in the target market. Supervisor: Rudianto Prabowo
2017
Mechanical energy conversion of gas into electricity using a gas engine will produce waste heat which can be utilized as a co-product. With co product will increase the value of energy efficiency than previously when only produce electricity about 40 percent, with a co-product such as by technology CHP (Combined Heat and Power) or CCHP (Combined Cooling Heating and Power), would be more than 2 times the efficiency of the original 80-sd typically around 85% of them. So, that conservation, this technology will be better.Industrial and commercial buildings usually require a source of energy in the form of steam heating or cold air from the results of this energy conversion. Survey on gas users illustrates that the tire production plants, food production and manufacturing in addition to requiring power also require steam as an energy source for production. Steam heat in the production process is not having high temperature of around 150oC with a pressure of approximately 7-8 bar so that the waste heat from the gas engine can be satisfied. While commercial buildings besides electricity also require air conditioning. Some commercial buildings surveyed have used air conditioning systems using waste heat as an energy source which is the output of the gas engine.The survey on producer gas engine is known that the gas engine has also been designed for low emissions that are environmentally friendly. In the example of the calculation of the gas engine to generate electricity alone and with gas prices today, it is less economical when compared to electrical systems that combine different types of power plants. But if the gas engine has been prepared to become a CHP or CCHP will be able to generate value for the lower cost of electricity existing tariff system.Overview on examples of problems CHP in PGN’s Office building at Bekasi to see economic studies using spreadsheets created show that for on the Project IRR of 21.88% and 99% capacity factor like the output price electricity prices amounted to 11.07 cents USD per kWh, cooling energy 32.8 cents USD per TRh with 13,500 rupiah exchange rate. Machine Capacity used is 8,450 kWh/day (Gas Engine) and 7,605 TRh/day. The gas consumption required is 3,726.45 m3/day (0,13 MMSCFD). The financial output is IRR 21.88 %, Engine Investment is USD 1.1 million, Payback period 5 year and NPV Project $ 660,147. Supervisor: Tritjondro Baskoro
2017
Increased utilization of domestic natural gas requires integration between gas production planning, market development and infrastructure development. Utilization of natural gas recently still not optimum because almost half of all domestic gas production still to be exported. One of the challenges in the utilization of domestic gas is the availability of infrastructure which is still limited and high.Prospective customers who are in certain locations, although near to the existing PGN network still receive high capex financing schemes. This prospective customer is called the last mile customer.With the increasing of demand for natural gas and with the existing of 111,405 Customers and 797,69 Bbtud Gas Sales, PGN since 2016 have set the Investment Policy for Potential Customer, that “each of Potential Customer must meet the IRR before PGN can invest in building the required infrastructure to deliver the gas to the potential customers”. Previously, the IRR policy was counted per Sales Area/Region.The CAPEX and OPEX of the project is quite flexible, but as PGN has also its standard or company code, reducing the cost of this activities will reduce the quality of the systems or facilities, therefore will could also reducing the safety of the system. And again it will break the PGN policy in safety. The other possibility is by increasing the revenue by adjusting the gas price.General environment analysis began by gathering information & identifying factors relavant to this field project. The information was collected through numerous internal and external sources such as internal PGN’s Operating Procedures, databases, literature & websites.Analysis from data conclude that Developing Last Miles Potential Customer Through New Gas Price or New “efficiency program” by PGN-Subsidiary are potentialy to implemented for the “Not Feasible” Potential Customer that are using LPG or Diesel as their existing fuel source. CONFIDENTIAL 26 AUGUST 2027 Supervisor: Sonny W. Antonio
2017
PT Maxima Amerta Kerta was founded and operated in Indonesia since 2012. PT Maxima Amerta Kerta is a transportation rental company that specialized in tourism and corporate rental. The company first operation is in Bali under the name Maxima Auto Rent. Maxima was founded by professionals that has been involved in automotive industry in Indonesia for decades. With the trend of global car rental market is growing since 2014, PT. Maxima Amerta Kerta is also keen to develop its market share. The company should analyze its current issue and their capabilities to compete in the market. Through this research, the author will analyze the competitive advantage of PT. Maxima Amerta Kerta through internal and external analysis. The author will use Porter’s Five Forces analysis, PEST analysis, VRIO analysis, financial ratio analysis, SWOT analysis, TOWS matrix, and ansoff matrix as a tool to analyze the company. The conclusion is, PT. Maxima Amerta Kerta should develop and utilize its digital marketing strategy to gain more brand awareness and maximized their potential customer, expand a new operation area in growing tourism city to develop and have a bigger market share, reduce operating expenses to have more net profit and make the shareholders happy, and to have their financial report audited by financial consultant or institution to have a better understanding on how healthy their company is. Keywords: Corporate Rental, Tourism Rental, Strategic Management
2019
Go-Points is a loyalty program exclusively for Go-Pay users where GoPay users will gain points for every transaction made through Go-Pay. It can be redeemed with many available rewards from various categories. The purpose of this study is to identify the encouragement of Go-Points’s users to access and use Go-Points feature based on their main goals. In order to help overcame the problems in this paper team will elaborate all the theories that interpret the project object and will utilize several theories and tools that help the team analyze the project’s point of issues. This research begins by determining the problems in the company through qualitative data by interviewing the customers also marketing expert and observing the problem. In this research writers would like to know the extent to which Go-Points are known by Go-Jek users, the extent to which users use Go-Points, and what marketing strategy Go-Points should do based on users and marketing expert opinion. Supervisor: Eka Sri Dana Afriza
2018
As a financial institution, Bank Muamalat Indonesia conducts its businesses based on Sharia principle, performs its functions as a bank by executing its principal business activities, namely collecting funds from the public and distributing the funds to the public through financing services. In the current situation, the Sharia Banking industry keeps on developing and increasing. Within the spiritual market, Bank Muamalat has a competitive advantage as the first stand-alone sharia banks in Indonesia and has become a better entity and grabbed long-term growth. The authors focus on three objectives; 1) Strategizing the time frame of FTP rate calculation 2)Providing Bank Muamalat with a new equation of FTP 3)Increasing the competitiveness of Bank Muamalat in Segmenting, Branding, and Promotion. Since the rapid growth of Sharia Banking Industry in Indonesia, PT. Bank Muamalat should analyze its current issues and their potential to compete within the market. Through this study, the authors will analyze the competitive advantage using Porter's 5 forces, VRIO analysis, SWOT and TOWS analysis. The other issues that were discovered in PT. Bank Muamalat internal system is their current implementation of Fund Transfer Pricing (FTP) calculation, where they have the annual calculation which has the inability to adapt towards volatile situations in taking place on uncertain time phases throughout the period, producing outcomes of unsatisfactory. In conclusion, PT. Bank Muamalat Indonesia should utilize its brand as "Indonesia's Sharia Bank Pioneer" and maximized the targeted market engagement of the spiritual market by creating a mindset of ―BERKAH‖. On the other hand, for the calculation of Fund Transfer Pricing (FTP), PT. Bank Muamalat Indonesia should consider changing its timeframe from annual to the monthly calculation to help the company in facing volatile situations. Keywords: Sharia Banking, Spiritual Market, Fund Transfer Pricing
2019
nd narration by Stephen M. Peters. These audio reviews contain key chapter concepts and learning objectives allowing you to review classroom material anywhere, anytime. Listen to them while you're exercising, in your car, or even while walking through campus on your way to class. Step to the head of the class, because you'll be prepared in a completely new way!. These CDs will work on any audi CD system. Audio Chapter Reviews: DISC ONE: Chapter 1: Customer-driven marketing Chapter 2: Strategic planning and the marketing process Chapter 3: The marketing environment, ethics, and social responsibility Chapter 4: Global dimensions of marketing DISC TWO: Chapter 5: E-commerce : electronic marketing and the internet for Dot.com and Brick-and-Mortar Marketers Chapter 6: Relationship marketing and customer relationship management (CRM) Chapter 7: Marketing research, decision-support systems, and sales forecasting Chapter 8: Market segmentation, targeting and positioning Chapter 9: Consumer behavior Chapter 10: Busine-to-business (B2B) marketing DISC THREE: Chapter 11: Product strategies Chapter 12: Category and brand management, product identification, and new-product planning Chapter 13: Price determination Chapter 14: Managing the pricing function DISC FOUR: Chapter 15: Marketing channels, logistics, and supply chain management Chapter 16: Direct marketing and marketing resellers : retailers and wholesalers Chapter 17: Integrated marketing communications Chapter 18: Advertising, sales promotion, and public relations Chapter 19: Personal selling and sales-force management
2004
Invisible Giants is a book about leadership, choices in life and the potential within everyone to make a difference. Lindsay Levin, who founded the social enterprise Leaders' Quest in 2001, tells the remarkable stories of some of the people she has met through her work, and their impact on the world. These 'invisible giants' are grassroots leaders who have overcome numerous hardships to re-energise their communities, and business leaders who strive to integrate purpose alongside profit. They are female activists in slums campaigning to end the exclusion of girls from school, and environmentalists who are tackling the effects of industrialisation on the world's ecosystem. They are also the people we meet every day, who are revisiting their life choices. Inspiring and moving, this is also the story of Lindsay's own quest – to ask 'What really matters?' and figure out where the answers can take her.
2014
Instructor`s Resource to book Marketing Management, 8th ed by J. Paul Peter, -McGraw-Hill, c2007.
2007
Di tahun 2012 ini ternyata kondisi perekonomian Indonesia cukup baik dibandingkan tahun – tahun sebelumnya. Hal ini terlihat dari pertumbuhan ekonomi yang meningkat sebesar 6%. Peningkatan ini disumbangkan oleh berbagai sektor perekonomian, mulai dari sektor pertanian, sektor industri, sektor perdagangan dan sektor- sektor lainnya. Peningkatan ini membuat taraf hidup masyarakat semakin meningkat secara perlahan. Selain itu peningkatan ini juga dikarenakan makin giatnya masyarakat untuk berwirausaha ataupun membuat UMKM yang dalam perjalanannya sangat didukung oleh pemerintah, salah satu tindakan pemerintah yaitu dengan memberikan pinjaman tanpa bunga kepada pihak UMKM. Ini membuktikan bahwa orang – orang Indonesia mulai mandiri. Hal seperti ini perlahan dan pasti akan menurunkan tingkat pengangguran. Selain itu tahun 2012 ini seperti yang kita ketahui bersama krisis ekonomi di Eropa namun krisis tersebut tidak berdampak langsung terhadap sektor UMKM di Indonesia. Ini menandakan bahwa UMKM kebal terhadap krisis.
2015
Presents the commercials (advertisements) to counter AIDS in the United States. Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make the word "condom" acceptable to the TV networks as condom use can prevent the spread of the HIV virus. The case gives a brief explanation of the disease and the reasons why Ad Council felt this campaign was necessary. Also outlines the target group selected and basic strategy. The primary question is "How will this campaign get media approval?"
1990
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