IPMI LIBRARY

LEARNING RESOURCE CENTER

Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it.

Samuel Johnson

BM Thesis

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    The goal of this study was to evaluate how to optimize the existing printing company PT Dar Al Kutub by using the Analytical Hierarchy Process (AHP) software package of Expert Choice 2000. The printing selection process in the existing approach tended to be unoptimized due to simplifying assumption bassis of single criterion "the cheapest price" and KS was chosen as the existing winner. The AHP application for optimizing the Multi-criteria Decision Making (MCDM) problem measured by using both qualitative and quantitative data simultaneously through practical example which is demonstrattion. In particular, it started with problem structure modelling of three step decision analysis (goals-criteria-alternative) which converts qualitative observation to reliable quantitative measurement. The 4 criteria and 3 alternative were simulated through analysis of Pairwise Comparison, Judgement Scales, Priorities Derivation, Synthesis of the Weights Values and Performance Sensitivity. Finally, the simulation result of multi-criteria analysis has selected IK which is more objective, Justifiable and complete different from the existing approach. Supervisor : Yulita Fairina Susanti, Ph.D

    2018

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    Nowadays, barbershops become promising business in Indonesia, the competition in barbershop industry also become fiercer. There are several new barbershop starts to emerge and try to compete with their own unique concept and more competitive price. PAXI barbershop planned to keep and always improve their service quality so PAXI Barbershop open new concept of barbershop named PAXI Plush. PAXI Plush is the brainchild of PAXI Barbershop, established with the idea of reaching out for customers that desires more ease, more comfort and more satisfaction.

    2018

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    Corporations in the capital market engage in rights issue as an alternative of generating additional capital to finance future growth and expansion or to finance internal operations. Rights issue offers the existing shareholders of the company the opportunity of acquiring new stocks, which are generally offered at a price lower than the current market price in order to encourage participation of the shareholders. This research aims to examine the effect of rights issue on the performance of the companies listed at Indonesia Stock Exchange (IDX). The study mainly used secondary data gathered from the official IDX site and from financial reports published by the companies. Research was done using event study method, and data was analyzed through descriptive statistics analysis and hypothesis testing. The parametric analysis tools used for hypothesis testing are one sample t-test, paired sample t-test and simple linear regression with dummy variables, with an event window of five days before, the day of and five days after rights issue. The research population included all corporations listed at IDX, which consisted of 169 companies that conducted rights issue in the period 2006-2015. Purposive sampling method resulted in 31 companies that were chosen for further observation. Findings revealed that rights issue has no effect on stock price performance before, during and after rights issue, with an exception of positive abnormal returns at the time of rights issue; the study also found that rights issue does not affect profitability and no significant difference in companies’ Return on Assets and Return on Equity. The study recommends that issuing firms should focus on conveying positive information to the market through the announcement of the rights issue, and that investors should regularly monitor the companies’ performance to make rational and informed investment decision concerning the rights issue of the listed companies.

    2018

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    Implementing an effective and efficient promotional approach is essential for every company in the world in order to generate more profit by securing more and more costumer. Highly competitive industries requires strategies that corresponds to the internal state of the company. This is what Moza should do in order to sustain in the industry. Moza's current situation indicate's that they didn't do marketing well. Moza claimed that budget limitation is the main reason behind their problem. Moza's costum-based product require active-proactive approach and utilize their costumer more. Moza work along architecture,costum-based furniture, interior design, and design consultant as their products and services. Moza established on deep understanding that their current and potential costumer require high performance. This Study using both quantitative and qualitative as a descriptive analysis to help Moza find solution of what promotional mix they should adjust with their internal condition. Tools used in this study are tools that commonly use to analyze promotional sector of a company such as marketing mix, promotional mix, SWOT Analysis, NPS and so on. The analysis and discussion in this study conclude that there are several sectore in promotional mix that Moza need to improve. Sales promotion, internet marketing, personal selling, and direct marketing become main area of focus that Moza need to improve and maximize. For instance, suggesting low-cost approach on promotional mix strategy for Moza is the most suitable for them based on their budget limitation problem. Supervisor : Bambang Gunawan

    2018

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    Job Enrichment is one of a method to increase the employee satisfaction to prevent staff turnover and intention to leave. However, job enrichment also can lead to dissatisfaction for employees. Therefore, this research aims to know the influence of job enrichment on employee satisfaction. To know the influence of job enrichment and employee satisfaction, this research measuring the correlation between five job characteristic by Hackman and Oldham (1980) and employee satisfaction factors from Lunenburg (2011). This research conducted in PT CS Finance with total samples of 50. By using the multiple linear regression analysis, the result of this research is job enrichment significantly influences the employee satisfaction. But, from a skill variety, task identity, task significance, autonomy, and job feedback are only task significance and job feedback that has significant influence on employee satisfaction.

    2018

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    This paper as well as the research was conducted to disclose the casual relationship between Customer Relationship Management towards Customer Loyalty within the management of Manhattan Barbershop in DKI Jakarta. As the inclining demand towards men’s grooming especially barbershop, barbershop business in big cities like Jakarta is competing fiercely. Every male that cares about hairstyle might’ve had one brand of barbershop he always goes to and relies on. The writer took this as a case to find the way to increase the customer loyalty as well as the brand loyalty of Manhattan Barbershop. The purpose of the paper is to find an approach to engage with customers as well as their satisfaction and loyalty. This paper is also used to measure the satisfaction of the consumers to assess the best way to increase the satisfaction that will relate to the loyalty. This research consists of theories followed by the previous study to support and guide the writer in conducting the research.

    2018

MM Thesis

InternWorks

Collections

We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.

Book

1948

Skripsi

150

Thesis

0

InternWorks

0

CIP

15

Multimedia

556

GFP

547

Case

0

Reference

190

Group Field Project

  1. Not Available

    The purpose of this study and group field project is to analyze the resources and partners IPMI has which can support its four targeted areas of excellence to achieve its goal towards the achievement of its Vision 2021. Competition in the education sector is getting intense each day in Indonesia and getting a bite of the market share is getting increasingly challenging than ever. IPMI International Business School (IPMI), compared with its competitor Prasetiya Mulya, is struggling with its student intake. There a number of partners identified in this study however the team has limited to three which are students (BBA and MBA) and alumni. Underlying theories behind the definition and importance of partnership and various partnership with higher education is vastly discussed as well as the motivation framework which drives engagement with students. A qualitative research methodology to address the research objectives concentrating on a series of interviews and online surveys and too applied weight average scoring technique in allocating the different scales each resource is perceived by each respondents. Next the finding and analysis in this study will present the results the team obtained from the interviews and surveys conducted. The team identify and map, as well as conduct analysis on both the quality and quantity of each resource. Partners are then surveyed on its level of contribution towards IPMI and the study will map what do these partners needs to establish engagement which are then matched with resource to provide value offering activities. The study concludes that IPMI’s has resources which are valuable to be offered to students and alumni. Hence recommendations emphasized on future action plans IPMI top management can undertake to apply value offering with its sufficient resources to establish more partnerships in the future.

    2018

  2. Not Available

    PT. Gramedia Asri Media is a subsidiary of Kompas Gramedia which provides a bookshop network with the name Gramedia Book Store. Gramedia Store decided to renew their strategy not only as a book store. Gramedia began t o start their e channel, increase their instore experience with created a division of space or chamber based on a variety of themes but interrelated, and developing business into new retail type like have a several brands in stationary and food beverage industry at their store. Gramedia also create the new logo for symbolized their new concept or identity. New problems arise, Gramedia Store management feels that the new concept they have created has not yet entered the customer's mind. Customers still feel that Gramedia is a Book Store. The purpose of this project of is to provide strategic formulation analysis. There are several objects to be analyze, first is validating the marketing communication / brand perception strategy that has been carried out by Gramedia. Second is providing recommendations based on the results of the validation, whether this concept change can be proceeding directly to other Gramedia store or there needs to be a strategy improvement.To achieve those objectives, the authors conducted through quantitative and descriptive analysis. From the data analysis and using descriptive statistics the authors will find the best conclusion and recommendation for the implications in the company. The theory to help the author is brand identity, br and positioning, brand image, and brand equity. As the result, Gramedia Store already applied all the theory in their rebranding and making new concept. Therefore, still opportunity for them to increase the perception of customer according to Gramedia is not only a book store through the logo, employee ambassador, and their social media.

    2018

  3. Not Available

    The role of air express company as a mode of transportation provider is a crucial one in the dynamic ever change market. Customer such as the electronic (hi-tech) and automobile spare part customer is the opportunity in growing the business for the future. As a market leader in Indonesia DHL has the opportunity and capability to provide a customization and excellence services for the customer. The Challenge is how DHL Indonesia maintain its superior quality against their competitor and How DHL Indonesia align its performance to create customer value that fulfill the customer needs. In understanding the type of services and be able to develop partnership arrangement with core customer is a challenge for an international air express company such as DHL. The major characteristic of an international air express company is speed, network, value added services, reliability, and custom clearance. Moreover, to be able in providing a logistic system solution to major customer (manufacturing oriented) is a competitive advantage. In capturing future business potential DHL Indonesia, is closely monitoring the Indonesian growth, especially import and export growth. This two factor is closely related to how many shipment will be available in the market due to export or import. The Government of Indonesia has taken some major step to boost the export growth which will be an advantage for an international air express company. Recent in changes in business requirement of an air express customer are: Ensurement of Service quality offered -Issued how an international air express can provide more value for money in differentiating with other competitor. -Becoming an active supplier to part of the supply chain concept in the customer mind by providing on integrated logistic solution. -Developing a closer relationship through engagement process in order to create on enthuastic customer understanding more in depth what is the customer required to develop their business and how DHL Indonesia can grow together. Setting up a strategic alliance in strengthen the core competence of service offered by DHL to customer such as information system, warehousing management, capability of carrying more heavy weight and better transit time. . The business environment of the future requires wider, more customer focused aptitudes and skills. Leaders must keep learning these new skills and perspective and through learning organization, DHL Indonesia Organization should be able to initiate change, manage accelerated change, be constantly aware and be ready to share responsibility, build teams, and empower others to be quick and providing customer with an excellence services. The development of people skill such as a cross functional team approach in anticipating to fulfill the customer needs is the way to strice for execellence services. Decentralizing service center closer to the customer is an innovation infrastructure to be able in understanding the customer thoroughly. Segmented the customer based on the business specification requirement will give the DHL Indonesia employee to focus on those customer and create excellence services. To sustain as a market leadership, DHL Indonesia has to transform its organization to become a learning organization based on customer centered company which lead to building growth in revenue and profit. Research Location: DHL Supervisor: Prof. Dr. Wagiono Ismangil Accepted on June 1996 For IPMI Internal -- Read at Library Only.

    1996

  4. Not Available

    Sales contribution of Amino acid solutions to total sales of PT Otsuka Indonesia (PTOI) was less than 7% in 1994, while on the other the hand PTOI was very much depended on basic solution group (electrolytes, carbohydrates, either alone or in combinations) which sales contribution was more than 60%. Market of basic solutions, however, was relatively matured indicated by industry-wide low margin. Management of PTOI, therefore, felt that it was the time to reduce its dependency on basic solutions and shifted its focus on clinical nutrition which is more profitable and the market was not yet fully developed. The question then, what kind of strategy should PTOI take to be successful in clinical nutrition market, which at that time was dominated by Pfrimmer. The management considered that pricing strategy was one of a primary concern. In average, patient will need 2 bottles of Pan Amin G per day, for 3 to 5 days or even longer. It means that, if Pan Amin G price was set up at average market price, patients should spend approximately Rp. 50,000 per day for parenteral nutrition only, in addition to fee for hospitalization, medicines, doctors, laboratories examination etc. Hence, it is quite understandable that most of the doctors were reluctant to give parenteral nutrition support to the hospitalized patients because of price issue. The existence of this price issue is confirmed through market research doing by field forces of Otsuka. It was also true that awareness of importance of nutrition support for hospitalized patients had not been well spread among doctors, especially surgeons and internists. Knowledge of nutrition support is relatively higher among anesthesiologist, even though they do not really have patients since they only provide service to the surgeon during the surgery and when the patients is still in intensive care unit. Another problem facing the doctors was the, difficulties in evaluating clinical effects of nutrition support to the patients. Existing methods were not reliable in showing improvement of nutrition status of the patients after being given parenteral nutrition. Even though several more reliable parameters were already available, very few doctors were using them, mostly because they do not know that such parameters were already exist and partly because of their expensive costs. Therefore, many patients, sadly, received only carbohydrates and/or electrolytes solutions for three to four days after surgery, or even more, resulting in slow wound healing and more susceptibility to infectious disease as well as prolonged hospital stay. One of the decisions that has to be made was should Pan-Amin G in plastic bottle be sold at average market price and maximizing profit (market skimming strategy), with selling price of around Rp. 25,000 per bottle or should it be sold significantly cheaper to that of existing products to gain market share and at the same time also expand the market (market penetration strategy), considering that market of parenteral nutrition in Indonesia was still extremely low. Those were the issues facing PTOl's management in setting up the overall strategy in strengthening its position in clinical nutrition market, and at the same time reducing its dependency on its basic solutions products. Research Location: PT. Otsuka Indonesia Supervisor: Wagiono Ismangil Accepted on July 1996 For IPMI Internal -- Read at Library Only.

    1996

  5. Not Available

    This paper is meant in the first place to be a material which can help in understanding the development of business in Indonesia in connection with manufacturing which is very much depend on the other industrial development. Secondly. this paper can also be used as a case for class discussion restrictedly for IPMI. Any personal names, companies and product names have been put in disguise. The development and of PI Jakim with its growth which is considerably fast bears a certain impact in term of customer loyalty. This situation very bad for PI Jakim especially with the coming of AFTA (Asean Free Trade Area) in the year of 2003 which is part of the globalisation. To be able to see the problem in deeper meaning, we try to investigate its weaknesses from the point of view of its organization, sales as well as production management. Problem which is related to its finance is not intentionally discussed. At the end of this paper, in order to survive in facing a future challenge, we try to give some suggestions in term of corrective actions for improving the present situation internally within PI Jakim it self as well as externally which is related to its customers and also its competitors. Research Location: PT. Jakim Supervisor: Prof. Dr. Wagiono Ismangil Accepted on 1996 For IPMI Internal -- Read at Library Only.

    1996

  6. Not Available

    In accordance to PT. Bakrie Building Industries mission to be a manufacturer in various building products and to grow more aggresively, PT. BBI plans to diversify its products into various non-asbestos based building products in addition to its existing asbestos based products, To support this plan PT. BBI has commissioned Business Advisory Indonesia to conduct a market survey for the Asbestos Free Building Product (AFBP). The result of the survey indicates that the demand projection is very low. Based on the feasibility analysis using this demand projection, Strategic Alternative 1, to maintain the asbestos pipe line, produce asbestos building product for three years then start produce the AFBP, is the only alternative that results in a positive NPV under 24% cost of capital. With cost of capital above 24%, this project is not feasible. The major problem faced by PT. BBI is caused by the excess capacity due to low sales volume. Research location: PT Bakrie Building Industry Supervisor: Prof. Donald A. Lecraw Accepted: December 1991

    1991

Multimedia

  1. Invisible Giants is a book about leadership, choices in life and the potential within everyone to make a difference. Lindsay Levin, who founded the social enterprise Leaders' Quest in 2001, tells the remarkable stories of some of the people she has met through her work, and their impact on the world. These 'invisible giants' are grassroots leaders who have overcome numerous hardships to re-energise their communities, and business leaders who strive to integrate purpose alongside profit. They are female activists in slums campaigning to end the exclusion of girls from school, and environmentalists who are tackling the effects of industrialisation on the world's ecosystem. They are also the people we meet every day, who are revisiting their life choices. Inspiring and moving, this is also the story of Lindsay's own quest – to ask 'What really matters?' and figure out where the answers can take her.

    2014

    Invisible Giants
  2. Instructor`s Resource to book Marketing Management, 8th ed by J. Paul Peter, -McGraw-Hill, c2007.

    2007

    Instructor`s Resource CD-ROM Marketing Management : knowledge and skills, 8th ed.
  3. Di tahun 2012 ini ternyata kondisi perekonomian Indonesia cukup baik dibandingkan tahun – tahun sebelumnya. Hal ini terlihat dari pertumbuhan ekonomi yang meningkat sebesar 6%. Peningkatan ini disumbangkan oleh berbagai sektor perekonomian, mulai dari sektor pertanian, sektor industri, sektor perdagangan dan sektor- sektor lainnya. Peningkatan ini membuat taraf hidup masyarakat semakin meningkat secara perlahan. Selain itu peningkatan ini juga dikarenakan makin giatnya masyarakat untuk berwirausaha ataupun membuat UMKM yang dalam perjalanannya sangat didukung oleh pemerintah, salah satu tindakan pemerintah yaitu dengan memberikan pinjaman tanpa bunga kepada pihak UMKM. Ini membuktikan bahwa orang – orang Indonesia mulai mandiri. Hal seperti ini perlahan dan pasti akan menurunkan tingkat pengangguran. Selain itu tahun 2012 ini seperti yang kita ketahui bersama krisis ekonomi di Eropa namun krisis tersebut tidak berdampak langsung terhadap sektor UMKM di Indonesia. Ini menandakan bahwa UMKM kebal terhadap krisis.

    2015

    20 tahun perjalanan ekonomi Indonesia
  4. Presents the commercials (advertisements) to counter AIDS in the United States. Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make the word "condom" acceptable to the TV networks as condom use can prevent the spread of the HIV virus. The case gives a brief explanation of the disease and the reasons why Ad Council felt this campaign was necessary. Also outlines the target group selected and basic strategy. The primary question is "How will this campaign get media approval?"

    1990

    Ad Council`s AIDS Campaign (A): Advertising Strategy
  5. A series of television commercials to accompany Cases in Advertising and Promotion Management by J.A. Quelch and P.W. Farris, Third Edition, Business Publications, Inc.

    1991

    Advertising and Promotion Management: part 2 of 2

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We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.

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