IPMI LIBRARY

LEARNING RESOURCE CENTER

Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it.

Samuel Johnson

BM Thesis

  1. Array

    According to the World Economic Forum in the year of 2020 and 2022, emotional intelligence is one of the top 10 soft skills needed and the working environment will be more surrounded by the millennial generation. The millennial generation will be the next leader populating the industry and some studies show that they are more vulnerable in experiencing stress. This research will aims to identify the impacts from emotional intelligence towards job satisfaction and work stress, and the impact of work stress to job satisfaction among Millennial Employee in Jakarta Area by using the literature review of emotional intelligence, work stress and job satisfaction. This research used systematic random sampling for distributing the online questionnaire which it has obtained 85 respondents and resulted that the emotional intelligence does not significantly impact someone’s job satisfaction, and whereas emotional intelligence negatively impact work stress, and work stress also negatively impact employees’ job satisfaction. This research theoretically implied that the employees should have great emotional intelligence that could help them in handling their work stress, and furthermore may help them to achieve their job satisfaction. Practically this research suggests that the human resources managers should create a com

    2019

  2. Array

    The Indonesian e-Commerce market is one of the most promising and highly attractive among emerging countries. It is expected to significantly contribute to the Southeast Asian e-Commerce market being the fastest-growing Internet region in the world by 2020. As of 2018, 4 Indonesian startup companies are each valued at over 1 billion USD; having reached unicorn status. The large middle-class group of Indonesia is predominantly made up of millennials, who are vastly becoming the majority of the workforce, especially leading the Indonesian digital technology industry. However, companies, most of which are still generally managed by Generation X, often face issues in managing and retaining millennial employees. This study investigates the effect that several factors, namely trust in management, trust in peers, and empowerment, mediated by employee satisfaction, have on employee loyalty, to assess this issue. This quantitative research analyzes the causal relationships between the variables mentioned by surveying a total of 100 millennial employees of e-Commerce companies in Jakarta as respondents. The findings of this research indicate that trust in management and empowerment, mediated by employee satisfaction, all have positive and significant effect on employee loyalty, while trust in peers does not. This research is expected to contribute to future studies observing similar variables and their relationships, as well as to benefit human resources managers of e-

    2019

  3. In this industry 4.0, digitalization and m-commerce growing fast in Indonesia. Nowadays, businesses are slowly starting to deploy mobile messenger chatbots as a new method of communication with its customers as digitalization maturing it followed by the rising of AI to Chatbots. The purpose of this study is to analyze the concept of mobile messenger chatbots in m-commerce and to determine the DKI Jakarta Millennials’ intention to use messenger chatbots as the new feature in UI for mobile commerce. A research framework is proposed based on the Technology Acceptance Model (TAM) and Diffusion of Innovation Theory (DOI). The data is collected by means of an online survey among 100 participants. The proposed research model is tested by structural equation model using SmartPLS software. Not all proposed hypotheses are supported as perceived risk in this study received insignificant result. However, the objective of this research has been achieved. The study shows that perceived usefulness and perceived ease of use have positive effect towards attitude which in turn have positive effect on behavioral intention on usage of chatbot among millennials in DKI Jakarta. Thus, based on this result, developers and marketer should use this study as foundation to their relevant strategy to improve its customer relationship management and product effectiveness and efficiency. Also based on the study, the consumers’ risk such as privacy concerns is important topics to be considered among researchers and e-commerce company in implementing its business strategy and maintaining good relationship with consumer.

    2019

  4. The penetration of Internet users in Indonesia is growing rapidly. Millennial generation has dominated internet users in Indonesia and as the support in increasing Indonesia digital economic as the new rising market. Online Travel Agent also become one of the major sector in increasing Indonesia digital economic. However, the competitiveness among Online Travel Agents is very tight. Traveloka as the biggest OTA in Indonesia needs to be aware due to competitive situations. Furthermore, Traveloka needs to evaluate service quality in building customer loyalty within long-term relationship. Hence, this study aims to know the influences of electronic service quality to e-trust and customer value in building customer loyalty, particularly within Jakarta millennial generations. This study adopted Partial Least Squared-Structural Equation Model (PLS-SEM) and SmartPLS 3 software to test the result of quantitative data. Sample size in this study is 100 repondents within Jakarta Millenial populations. This result study finds out e-service quality positively influences e-trust and customer perceived value, e-trust positively influences customer loyalty and customer perceived value positively influences customer loyalty. Keywords: e-service quality, customer loyalty, trust, customer perceived value, online services.

    2019

  5. Indonesia Stock Exchange (IDX) has continuously grown in the unexceptional speed, playing a vital role in the development of the country. As the existence of IDX is vital, it should satisfy the characteristics of efficient. According to Fama (1970) market is said to be efficient if the market reacts quickly and accurately to information entering the market. This characteristic implies that a certain pattern of stock price would not exist as the information continuously spread. However, as the research advances, the concept of an efficient market hypothesis become a pro contra in the financial sector for practitioners and academics as the evidence of market anomaly existed in various countries. Therefore, this research objective is to test the existence of market anomaly, specifically to the day-of-the-week phenomena using descriptive analysis and a statistical F-test and T-test for the multiple regression model. The data used in this study consists of daily returns of twenty-two LQ45 stocks that are constantly listed from 2013 to 2018. The result shows that the day-of-the-week partially and simultaneously affect twenty-two LQ45 stock return from the period of 2013 to 2018. Thus, the market anomaly of the-day-of-the-week effect existed on LQ45 stocks in Indonesia Stock Exchange. The authors believe that this study will be beneficial for investors in making an investment decision, also contribute to a literature study of market anomaly testing. Keywords: Efficient Market Hypothesis, Market Anomaly, The Day-of-the-Week Effect, Stock Return, and Trading Days.

    2019

  6. Technology start-up companies are known as a modern working environment that mostly consists of millennials generation. However, the data shows that the number of women in the industry, especially in a senior position, is not many. Naturally, men have a high sense of competitiveness and ego where they do not want to be defeated by women for getting managerial positions. While women sometimes think they are not capable enough or have time to take more responsibility as leaders. Hence, this study is developed to understand both men and women attitudes to female managers, particularly in tech-startup companies in Jakarta. This study will use the mixed method or conducting quantitative and qualitative analysis. “Women as Managers Scale (WAMS)” is used in the quantitative method and become the basis for developing questions in an interview or qualitative analysis. The quantitative data are collected from 60 male and 60 female that work in Jakarta technology start-up companies. While three men and three women are being interviewed for the qualitative approach. The study found the difference in the attitude between men and women towards female manager in the technology startup companies in Jakarta, Indonesia. Higher attitudes differences between men and women are in terms of ability and physical constraint. The main reason behind that because men do not agree with the statement women are more competitive than men, and men believe that menstruation and pregnancy can bring harm or negative effect. While in terms of acceptance and leadership, the attitude differences are not high. The difference is only due to women who can give a more detailed answer compare to men. Keywords: Female manager, Technology, Start-up, Women as Manager Scale (WAMS), Indonesia.

    2019

MM Thesis

  • The Government of Indonesia started to implement the National Health Insurance or Jaminan Kesehatan Nasional (JKN) program on 1st January, 2014 through its Social Insurance Administration Body or BPJS Kesehatan. This program was providing health care and social insurance, including monitoring and controlling the prescriptive drug and medicine cost in Indonesia by recommending the pharmaceutical companies to produce and sell generic drugs which has a relatively low price. Generic drugs were recommended as an alternative to the high price of medicines while ninety percent of the raw materials of drugs were still dependent on imports. This study aims to analyze the financial health condition before and after the implementation of BPJS Kesehatan Program of two pharmaceutical SOEs; 1) Kimia Farma; 2) Indofarma; and two private companies; 1) Kalbe Farma; 2) Darya Varia. The results of investigating the financial ratios which collected from the audited financial reports, then be validated by the decree to conclude the financial health condition of them. The significant differences will also be calculated using statistical method of paired t-test between the period of before the implementation in 2010-2013 and after the implementation in 2014-2017. The study result showed that there was a declining tendency in general from all of the calculated value of the companies, especially for state owned companies. Indofarma’s performance from before and after period was worsened and the lowest in comparison with Kimia Farma where it was overall showing a steady health performance with only minor decline. The calculation result from paired samples t-test are proving the significant differences between two samples of before and after the implementation of BPJS Kesehatan Program with varied result from each company depends on the calculation of the financial ratios. Kimia Farma have the most significant differences in financial performances, specifically in Return on Investment, Inventory Turnover and Total Asset Turnover. On the contrary, Indofarma did not show any significant differences at all to its financial performance. The private companies also showed a significant difference in their Return on Equity. Password: Financial Performance, Financial Ratio, Paired t-test, Pharmaceutical Industry

    2019

    Financial Performance Analysis of Pharmaceutical Companies Before and After the Implementation of BPJS Kesehatan Program During the Period of 2010-2017
  • This study were quantitative, cross sectional, and explanatory research using primary and secondary data analysis, the research background was the fact that in 2018 cellular telco industries experienced revenue decline for the first time in history. PT Indosat Ooredoo as the three biggest players experienced the worst decline, the company not only experienced a decline in revenue but also a decline in profits and market share The company experienced the decline of market share from 21% in 2015 to 17% in 2018, apart from that the company also had unfavorable profitability during 2014 until 2015 the company just two times booked positive P and L, the rest were losing Based on the background of the problem statements in this research were what is the financial of PT Indosat Ooredoo and how is the effects of 4Ps marketing mix that consist of Product (PI). Price (P2). Place (P3), and Promotion (P4) on PT Indosat Ooredoo's Market share seen from the perspective of the outlet. The objectives of the research were to analyze the mix had a positive effect on market share partially and simultaneously from the outlet perspective. The novelty and benefits of the research were know the effects of marketing mix on market share, and for the company can be used as input in improving the strategy based on fact data. The literatures and research methodology used are financial analysis theory, marketing management theory, and cellular telco theory. The samples were outlets of the company located in the Jabodetabek area, the data obtained by questionnaire, the data consisted of variables of X and variables of Y variables of X were included of network, and tariff, availability and visibility, advocacy, and promotion, meanwhile variable Y is market share. This research would test whether there was a positive effect of the X variables on Y variables, and the statistical tool used in this research is the Multiple Linear Regression Test. It was concluded that PT Indosat Ooredoo had illiquidity, insolvency, unfavorable profitability, less effectiveness of asset usage during the period from 2014 to 2018. There was a positive effect of 4Ps marketing mix on market share partially and simultaneously. Network has the greatest effect on market share followed by tariffs, promotion, availability and visibility, and advocacy. The recommendations for further research are to increase the attributes of each variable, and for the company is to increase the network quality, improve liquidity, leverage, activity and profitability ratio by significantly increasing revenue, by optimizing asset utilization, better management working capital, and reducing unnecessary costs. The limitation of the research was the financial data to be analyzed only limited to the data that was publicly consumed and audited, financial analysis focused on liquidity, profitability, leverage, and activity ratios only, the 4Ps marketing mix were limited to network for Product (PI) ), tariffs for Price (P2), availability and visibility for Place (P3), and advocacy, promotion to outlets, promotion for customers for Promotion (P5). The data was tested statistically was limited only to primary data only. apany financial report and to test whether 4Ps marketing to know how outlets weigh and rate the 4Ps marketing mix

    2019

    Financial Ratios Analysis and The Effect of 4ps Marketing Mix on Market Share
  • The international construction industry is one of the most strategic sector driving the global economy. PT Wijaya Karya (Persero) Tbk, as one of the biggest Indonesian State-Owned Enterprise in construction industy, has set its mission to establish footprints worldwide, that they started in 2007 on taking part in the oveseas construction projects. However, to make construction industry organizations, groups and project teams more efficient and effective, it is imperative to understand the role that culture plays within them. The aim of this study is to investigate the impact of cross cultural competence on employee performance, mediated by global mindset, in overseas construction projects. This study applied a quantitative approach focusing on cause and effect relationship among variables. This study uses primary data sources obtained directly from respondents, which involves 100 WIKA employees working in overseas projects dominantly located in the regions of Southeast Asia, the Middle East and Africa as well as projects in Algeria, Saudi Arabia, United Arab Emirates, Myanmar, Malaysia, Philippines, Timor Leste, Niger and Taiwan, as respondents. Dissemination and the data collection are carried out from July 8, 2019 to July 12, 2019. The analysis technique used in this study is Partial Least Square (PLS) Structural Equation Modeling (SEM), with the help of SmartPLS program. The findings indicated that Cross Cultural Competence has positive impacts to both Global Mindset and Employee Performance. Global Mindset also has positive impact on Employee Performance in Overseas Construction Projects. Furthermore, the research finds that direct relation between cross cultural competence and employee performance is stronger when it is compared to indirect relation between the two through global mindset. This study provides empirical evidence and clarify the linkages between Cross Cultural Competence and Global Mindset on Employee Performance in the context of construction industry. Keywords : Cross Cultural Competence, Global Mindset, Employee Performance, Overseas Construction Projects, State-Owned Enterprise

    2019

    The Impact of Cross Cultural Competence On Employee Performance Mediated By Global Mindset In Overseas Construction Projects: A Case Study Of PT Wijaya Karya (Persero) TBK
  • The purpose of this study is to analyze how perceived usefulness, perceived ease of use, perceived credibility and social influence affect the continuous intention of millennials users in using mobile payment services for their transactional needs. This study used a quantitative approach focusing on cause and effect relationship among variables. Probability sampling with combination of cluster sampling and area sampling were used and residents of the greater Jakarta Region alongside Bogor, Depok, Tangerang and Bekasi were used as the geographical scope for this research which involved 416 Millennial Go-Pay users as samples and the hypothesis were tested using multiple regression. The result indicates that perceived ease of use, perceived credibility, and social influence had a significant positive relationship towards the millennial users’ intention to continuously use GoPay services. The findings on this research were useful for further research on this topic and the practical contribution of this research also benefit both Go-Pay and other mobile payment service providers to enhance the apps components to both maintain and improve the continuous intention to use their services. Key Words: Technology Acceptance Model, Perceived Usefulness, Perceived Ease of Use, Perceived Credibility, Social Influence, Continuous Intention, Use Intention, Millennials, Multiple Regression, Multivariate Regression

    2019

    Millennials Perception on Mobile Payment Services for Continuous Transactional Intention: The Case of Go-Pay Users in Jabodetabek
  • This study aims to investigate the relatioships among the variables of servant leadership, employee loyalty, employee satisfaction, and employee performance in the context of a family business in Indonesia. This study applies quantitatif approach with empirical evidence obtained from the employees of PT. Garuda Totalindo Jaya

    2019

    The impact of servant leadership on employee performance mediated by employee loyalty and employee statisfaction : a case study of PT. Garuda Totalindo Jaya

InternWorks

Collections

We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.

Book

1962

Skripsi

176

Thesis

29

InternWorks

0

CIP

24

Multimedia

556

GFP

550

Case

0

Reference

190

Group Field Project

  1. Not Available

    Go-Points is a loyalty program exclusively for Go-Pay users where GoPay users will gain points for every transaction made through Go-Pay. It can be redeemed with many available rewards from various categories. The purpose of this study is to identify the encouragement of Go-Points’s users to access and use Go-Points feature based on their main goals. In order to help overcame the problems in this paper team will elaborate all the theories that interpret the project object and will utilize several theories and tools that help the team analyze the project’s point of issues. This research begins by determining the problems in the company through qualitative data by interviewing the customers also marketing expert and observing the problem. In this research writers would like to know the extent to which Go-Points are known by Go-Jek users, the extent to which users use Go-Points, and what marketing strategy Go-Points should do based on users and marketing expert opinion. Supervisor: Eka Sri Dana Afriza

    2018

  2. Not Available

    As a financial institution, Bank Muamalat Indonesia conducts its businesses based on Sharia principle, performs its functions as a bank by executing its principal business activities, namely collecting funds from the public and distributing the funds to the public through financing services. In the current situation, the Sharia Banking industry keeps on developing and increasing. Within the spiritual market, Bank Muamalat has a competitive advantage as the first stand-alone sharia banks in Indonesia and has become a better entity and grabbed long-term growth. The authors focus on three objectives; 1) Strategizing the time frame of FTP rate calculation 2)Providing Bank Muamalat with a new equation of FTP 3)Increasing the competitiveness of Bank Muamalat in Segmenting, Branding, and Promotion. Since the rapid growth of Sharia Banking Industry in Indonesia, PT. Bank Muamalat should analyze its current issues and their potential to compete within the market. Through this study, the authors will analyze the competitive advantage using Porter's 5 forces, VRIO analysis, SWOT and TOWS analysis. The other issues that were discovered in PT. Bank Muamalat internal system is their current implementation of Fund Transfer Pricing (FTP) calculation, where they have the annual calculation which has the inability to adapt towards volatile situations in taking place on uncertain time phases throughout the period, producing outcomes of unsatisfactory. In conclusion, PT. Bank Muamalat Indonesia should utilize its brand as "Indonesia's Sharia Bank Pioneer" and maximized the targeted market engagement of the spiritual market by creating a mindset of ―BERKAH‖. On the other hand, for the calculation of Fund Transfer Pricing (FTP), PT. Bank Muamalat Indonesia should consider changing its timeframe from annual to the monthly calculation to help the company in facing volatile situations. Keywords: Sharia Banking, Spiritual Market, Fund Transfer Pricing

    2019

  3. Not Available

    PGN has faced the problem of declining revenue in the 2014-2017 commercial customer segment furthermore in this Group Field Project, analysis and business scheme are made on how to solve the problem through GasCool. GasCool, a bundled product with a subscription system as a solution to the need for air conditioning as well as water heating using Absorption Chiller. With these products, customers will save operational costs on the use of electric chillers, customers do not need to make additional investments, without paying gas fees, 24-hour service in terms of maintenance and technical assistance to ensure the reliability of operational activities. Customers will subscribe by paying for benefits that have been received according to Tariff, operating time and TR Capacity (Rp / month). GasCool is feasible to be implemented and it will generate the following benefits for PGN will get 17.6% on IRR and 5.5 years payback period, otherwise Customer will save electricity cost up to 14.6% per year and also it can Support Sustainable Development Goal. Eventually, we believe that by selling GasCool to the customer, PGN will solve the main problem of declining revenue (17.5%) in commercial customer segment. Supervisor: Yulita F. Susanti Ph.D

    2018

  4. Not Available

    At present, natural gas has become the main alternative energy source in various industries. This is because natural gas has many advantages compared to other energy sources. Indonesia, as one of the natural gas producing countries, still cannot fully utilize all gas produced for domestic needs. This low domestic use is caused by government policies coupled with the lack of gas infrastructure built in Indonesia. The potential for future development from PGN is still very large, not all natural gas can be utilized by all Indonesian people. The company's plan to respond to this potential has been prepared carefully. Most of the methods to capture this opportunity still use conventional methods, namely through the development of gas pipelines, of course in this way the company must prepare a substantial investment cost. ANG technology can answer the challenge that is to distribute natural gas to all parts of Indonesia with existing advantages such as investment costs that are not too high and its main advantages are that by using this technology natural gas can be transferred more effectively and efficiently, more flexible in dealing with the condition of the existing area so that this can provide added value in all fields. Keywords: PGN, Natural Gas, Adsorbed Natural Gas, Transportation Mode, Residential Sector

    2019

  5. Not Available

    Nowadays, competition in the business world is becoming increasingly fierce and every business is aware that the competition faced is not only about basic commercial aspects such as marketing mix (product, price, place and promote) but also considers how information technology can affect customers in determining whether the subscription process that they are currently undergoing will be continued or cancelled. In this research conducted at PGN RD IJBB, a qualitative approach was carried out by focusing on analysing what factors influence company performance, in a process of generating revenue streams. Problems that have been identified through in-deh ineie ih hole eam eeenaie a PGN RD I-JBB, with using root cause analysis, it was concluded that the root of the problem lies in the too many chains involved in implementing CA projects, thereby triggering many main causes that cause the main problems, that is only few PJBG could generated from potential customers. Keywords: Natural Gas, PGN, Customer Attachment, Gas Pipeline, Information Technology, Supply Chain Management, Consumer Buying Decision, Decision Support System

    2019

  6. Not Available

    The purpose of this study and group field project is to analyze the resources and partners IPMI has which can support its four targeted areas of excellence to achieve its goal towards the achievement of its Vision 2021. Competition in the education sector is getting intense each day in Indonesia and getting a bite of the market share is getting increasingly challenging than ever. IPMI International Business School (IPMI), compared with its competitor Prasetiya Mulya, is struggling with its student intake. There a number of partners identified in this study however the team has limited to three which are students (BBA and MBA) and alumni. Underlying theories behind the definition and importance of partnership and various partnership with higher education is vastly discussed as well as the motivation framework which drives engagement with students. A qualitative research methodology to address the research objectives concentrating on a series of interviews and online surveys and too applied weight average scoring technique in allocating the different scales each resource is perceived by each respondents. Next the finding and analysis in this study will present the results the team obtained from the interviews and surveys conducted. The team identify and map, as well as conduct analysis on both the quality and quantity of each resource. Partners are then surveyed on its level of contribution towards IPMI and the study will map what do these partners needs to establish engagement which are then matched with resource to provide value offering activities. The study concludes that IPMI’s has resources which are valuable to be offered to students and alumni. Hence recommendations emphasized on future action plans IPMI top management can undertake to apply value offering with its sufficient resources to establish more partnerships in the future.

    2018

Multimedia

  1. nd narration by Stephen M. Peters. These audio reviews contain key chapter concepts and learning objectives allowing you to review classroom material anywhere, anytime. Listen to them while you're exercising, in your car, or even while walking through campus on your way to class. Step to the head of the class, because you'll be prepared in a completely new way!. These CDs will work on any audi CD system. Audio Chapter Reviews: DISC ONE: Chapter 1: Customer-driven marketing Chapter 2: Strategic planning and the marketing process Chapter 3: The marketing environment, ethics, and social responsibility Chapter 4: Global dimensions of marketing DISC TWO: Chapter 5: E-commerce : electronic marketing and the internet for Dot.com and Brick-and-Mortar Marketers Chapter 6: Relationship marketing and customer relationship management (CRM) Chapter 7: Marketing research, decision-support systems, and sales forecasting Chapter 8: Market segmentation, targeting and positioning Chapter 9: Consumer behavior Chapter 10: Busine-to-business (B2B) marketing DISC THREE: Chapter 11: Product strategies Chapter 12: Category and brand management, product identification, and new-product planning Chapter 13: Price determination Chapter 14: Managing the pricing function DISC FOUR: Chapter 15: Marketing channels, logistics, and supply chain management Chapter 16: Direct marketing and marketing resellers : retailers and wholesalers Chapter 17: Integrated marketing communications Chapter 18: Advertising, sales promotion, and public relations Chapter 19: Personal selling and sales-force management

    2004

    Contemporary marketing : audio chapter reviews
  2. Invisible Giants is a book about leadership, choices in life and the potential within everyone to make a difference. Lindsay Levin, who founded the social enterprise Leaders' Quest in 2001, tells the remarkable stories of some of the people she has met through her work, and their impact on the world. These 'invisible giants' are grassroots leaders who have overcome numerous hardships to re-energise their communities, and business leaders who strive to integrate purpose alongside profit. They are female activists in slums campaigning to end the exclusion of girls from school, and environmentalists who are tackling the effects of industrialisation on the world's ecosystem. They are also the people we meet every day, who are revisiting their life choices. Inspiring and moving, this is also the story of Lindsay's own quest – to ask 'What really matters?' and figure out where the answers can take her.

    2014

    Invisible Giants
  3. Instructor`s Resource to book Marketing Management, 8th ed by J. Paul Peter, -McGraw-Hill, c2007.

    2007

    Instructor`s Resource CD-ROM Marketing Management : knowledge and skills, 8th ed.
  4. Di tahun 2012 ini ternyata kondisi perekonomian Indonesia cukup baik dibandingkan tahun – tahun sebelumnya. Hal ini terlihat dari pertumbuhan ekonomi yang meningkat sebesar 6%. Peningkatan ini disumbangkan oleh berbagai sektor perekonomian, mulai dari sektor pertanian, sektor industri, sektor perdagangan dan sektor- sektor lainnya. Peningkatan ini membuat taraf hidup masyarakat semakin meningkat secara perlahan. Selain itu peningkatan ini juga dikarenakan makin giatnya masyarakat untuk berwirausaha ataupun membuat UMKM yang dalam perjalanannya sangat didukung oleh pemerintah, salah satu tindakan pemerintah yaitu dengan memberikan pinjaman tanpa bunga kepada pihak UMKM. Ini membuktikan bahwa orang – orang Indonesia mulai mandiri. Hal seperti ini perlahan dan pasti akan menurunkan tingkat pengangguran. Selain itu tahun 2012 ini seperti yang kita ketahui bersama krisis ekonomi di Eropa namun krisis tersebut tidak berdampak langsung terhadap sektor UMKM di Indonesia. Ini menandakan bahwa UMKM kebal terhadap krisis.

    2015

    20 tahun perjalanan ekonomi Indonesia
  5. Presents the commercials (advertisements) to counter AIDS in the United States. Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make the word "condom" acceptable to the TV networks as condom use can prevent the spread of the HIV virus. The case gives a brief explanation of the disease and the reasons why Ad Council felt this campaign was necessary. Also outlines the target group selected and basic strategy. The primary question is "How will this campaign get media approval?"

    1990

    Ad Council`s AIDS Campaign (A): Advertising Strategy

E Resource

Please login to your account for repository credential information

Guideline

Writing

We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.

Membership

To be able to loan our library collections, you must first become library member. There is terms and conditions that you must obey.


Our Team

Ricky Saputra
Ricky Saputra
Librarian
Sandra Margaretha
Sandra Margaretha
Librarian
Gana Royana Putri
Gana Royana Putri
Librarian

Location

Address :
Jenderal Sudirman Road, Senayan, Jakarta, Indonesia - Postal Code : 10270
Phone Number :
(021) 5711144
Fax Number :
(021) 5711144


Opening Hours

Monday - Friday :
Open : 08.00 AM
Break : 12.00 - 13.00 PM
Close : 20.00 PM
Saturday :
Open : 08.00 AM
Break : 12.00 - 13.00 PM
Close : 17.00 PM