IPMI LIBRARY

LEARNING RESOURCE CENTER

Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it.

Samuel Johnson

BM Thesis

  1. Coffee industry has grown over the years in Indonesia, it has been noted that in Indonesia in August 2019 reached more than 2.950 outlets, nearly tripled compared to 2016 which was only approx 1.000 outlets of coffee shops. That is indicating that Indonesia has a large market of coffee drinkers and it has been shown that in 2016/2017 Indonesia placed sixth place in terms of highest coffee consumption. Despite the considerable literature on the link between service quality, customer happiness, and customer loyalty, there is a scarcity of research that specifically investigates these categories in the context of Coffee bean and tea leaf in Pacific place. Existing study has generally focused on the general service business, leaving a research gap in the analysis of the particular dynamics between service quality, customer happiness, and customer loyalty,specifically at the coffee bean and tea leaf store in Pacific place. The purpose of this study is to examine the effect between service quality and customer satisfaction on customer loyalty in coffee beans and tea leaf in Jakarta. A total sample of 125 respondents were collected from coffee beans and tea leaf customers in Pacific place. The data was obtained using online questionnaires and processed quantitatively using SmartPLS to test the hypotheses. The study found that there are positive effect on service quality towards customer satisfaction, and service quality towards customer satisfaction, and customer satisfaction towards customer loyalty. This study brings contribution to the literature in the field of coffee industry and provides insight for new coffee shops.

    2023

  2. The researchers aim to conduct a comparative study exploring the strategy between Sunyi coffee Indonesia and Moeda coffee Indonesia to survive during COVID 19 pandemic. The COVID 19 pandemic has presented unprecedented challenges to businesses across the globe, particularly in the coffee shop industry. This thesis investigates the survival strategies adopted by two prominent coffee shops, Sunyi coffee and Moeda coffee, during the pandemic. By examining their approaches, this study aims to uncover key factors that contributed to their resilience and success amidst the challenging circumstances. This thesis conducting a case study analysis by interviewing CEO of Sunyi Coffee Indonesia and Moeda Coffee Indonesia. This research use a qualitative analysis research. The data analysis methods that employ from this research is test the answer from the respondents have a relationship with the dynamic capability theories. The research gap shows that both of the respondant only have 2 from 3 variables of dynamic capability theory such as absorb and adapt. The results from this research shows that the answer from CEO of sunyi coffee and moeda coffee Indonesia have a relationship in two from three variables from dynamic capability theories. The conclusion from this research shows that both of Sunyi coffee and Moeda coffee have a two of three variables from dynamic capability theories that make the business survive during COVID 19 pandemic.

    2023

  3. The rapid evolution of digital technologies has brought about transformative changes in various sectors, including education. The dynamic and diverse role that digital advertising plays in the world of higher education is examined in this thesis. Institutions of higher education specifically IPMI international business school are increasingly using digital advertising to increase visibility, reach, and interaction with potential students as methods of student recruitment and engagement face difficulties in the digital age. This research aims to determine the factors that influence how social media advertisements are perceived and their effect on enrollment intention. However, IPMI need to transform to digital advertising from traditional marketing where IPMI need to make that right strategy to improve their marketing channels which will more targeted to young generation. This research performed a survey with minimum 100 respondents and utilized factor analysis to determine which characteristics significantly influenced how people perceived social media advertisements. Structural equation modelling was used to investigate the effect of customer characteristics, emotional appeal, and attention-grabbing details on enrollment intention. The findings indicate that creative characteristics, emotional appeal and attention-grabbing details all influenced how social media advertising was evaluated. It is hoped that in the future this research can contribute to become references that will improve IPMI international business school digital advertising on social media.

    2023

  4. Phenomena majority of Tiktok influencer review Korean food based on their taste and price, while very limited influencer that review the product from halal perspective, this study aims to investigate the influence of Tiktok influencer credibility and customer's halal awareness on Korean food purchase intention mediated by perceived trust. This study used a quantitative research method by collecting data through 106 questionnaire and analyses data with SEM-PLS (strutural equation modeling - partial least square). The results provide important insights into consumer behavior in the context of Korean Food products. First, Tiktok influencer credibility emerges as an important and significant to driver of purchase intention. When influencers are perceived as credible sources of information, consumers are more likely to consider purchasing Korean food items. Second, customer Halal awareness is positively associated with purchase intention. COnsumers' willingness to purchase increase as they learn more about the Halal status of these products. Finally, perceived trust is important in shaping purchase intention. Consumers' willingness to purchase increases as they learn more about the Halal status of these products. Finally, perceived trust is important in shaping purchase intention. Consumers who believe Korean food products are trustworthy are more likely to be willing to make a purchase.

    2023

  5. Due to the growing popularity of cycling since the COVID-19 pandemic, Indonesia's bicycle sector is currently seeing significant profitability. Urban populations are currently in high demand for bicycles as a personal mode of transportation due to its environmental friendliness and ease of use in congested areas. The growing use of electric bicycles during COVID 19. Therefore, this study uses a survey to find out to what extent certain factors are important in determining Indonesian consumers' propensity to use an electric bicycle. In order to do this, multiple regression is used to investigate the likelihood of consumers' expressed desire to contemplate the adoption of an electric bicycle. Based on the results of this study, it is evident that behavioral attitude, subjective norm, and perceived usefulness all significantly influence a cyclist's decision to adopt an e-bike. This result implies that the theory of technology acceptance model can satisfactorily account for the respondents' desire to adopt e-bikes. This study also offers some suggestions to aid in the dissemination of ideas on the growth of the e-bike market in Indonesia.

    2023

  6. This research investigates the critical issue of human trafficking within Indonesia's agricultural supply chain industry and explores innovative strategic approaches that businesses can employ to eradicate this pervasive problem. Human trafficking has become an alarming concern, particularly in the context of labor exploitation in the agriculture sector. The study analyze a multi disciplinary approach, combining insight from International business, ethics, law, and social responsibility, to develop a comprehensive understanding of the challenges in addressing this issue. The core of this research presents a range of strategic business approaches that can be adopted by companies operating within Indonesia's agricultural supply chains. These approaches encompass ethical sourcing practices, supply chain transparency, responsible recruitment, employee empowerment, and collaboration with local communities and governmental bodies. By integrating these strategies, businesses can create a sustainable and ethical operating environment while effectively combating human trafficking.

    2023

MM Thesis

  • Investment business analysis and evaluations for mining equipment component reconditioning services with minimum contract volume and its non-monetary considerations at PT.XYZ

    This comprehensive study scrutinizes the strategic investment in machinery for reconditioning mining equipment at PT. XYZ, addressing financial, strategic, and sustainability dimensions. In light of escalating environmental concerns and the imperative for operational efficiency, this research is pivotal in guiding sustainable investment decisions within the mining sector, aligning with broader economic and environmental goals. Employing a robust mixed-methods approach, the research intricately combines qualitative strategic frameworks with quantitative financial evaluations. Strategic analysis, encompassing SWOT and porter's five forces, provides a nuanced understanding of the competitive landscape and internal capabilities. Concurrently, the financial viability of the investment is scrutinized through sophisticated capital budgeting techniques such as payback period, discounted payback period, return on investment (ROI) net present value (NPV), internal rate of return (IRR), and weighted average cost of capital (WACC). A meticulous sensitivity analysis further augments the financial evaluation, examining the investment's resilience to fluctuating market conditions and varying assumptions, thereby enhancing the reliability of the financial projections. In addition to financial metrics the study delves into non-monetary considerations, emphasizing the investment's alignment with PT. XYZ's strategic objectives, its potential to foster operational efficiencies, and its contribution to environmental sustainability. These aspects are critical in the current business landscape, where financial performance is inextricably linked with sustainable practices. The results reveal a positive NPV of IDR 64.27 billion from a total investment of IDR 76.63 billion, a payback period of 2.5 years, and an IRR of 35.1%, significantly surpassing the WACC benchmark of 12.5% plus a 3% risk. Moreover, the investment is poised to enhance PT. XYZ's operational efficiency, reduce environmental impact, and contribute to the sustainable development of the mining industry. This research offers profound insights into the strategic decision-making process for capital investments in the mining sector. It underscores the significance of a holistic approach that integrates financial performance with sustainability considerations, providing a valuable framework for business leaders in navigating the complexities of contemporary business challenges.

    2024

    Investment business analysis and evaluations for mining equipment component reconditioning services with minimum contract volume and its non-monetary considerations at PT.XYZ
  • Image, Service quality, customer satisfaction as antecedents to loyalty, and performance in Private Hospitals

    There is an observable increase in the phenomenon of consumerism within the healthcare sector, whereby patients are assuming an active and empowered role as consumers. In a fiercely competitive healthcare industry characterized by the presence of alternative options, the significance of customer experience cannot be overstated. Understanding the journey of customers will provide a powerful insight to leverage more important aspects of the journey that will enhance satisfaction and ultimately loyalty. Research in multiple industries has shown that companies that routinely achieve high customer satisfaction scores rely on best-practice measurement systems that: link improvements in the customer experience with desired business outcomes (e.g., repeat sales), enable the companies to identify the most important drivers of patient satisfaction/experience and measure ongoing performance in those areas, and uncover operational insights that enable the front line staff to make continuous improvements in the customer experience. However, studies focused on customer experience in healthcare are limited, therefore, this study explores the linkage of variables of image, service quality, customer satisfaction, and its effect to loyalty and performance. A sample of 225 respondents who have the experience as customers from three large hospital chains in Jabodetabek area was collected through a questionnaire-based primary data. Through a rigorous procedure of structural equation modelling (SEM-LISREL), It is found that all variables of image, service quality, customer satisfaction has positive and significant effect to loyalty and performance. Moreover, are service quality, customer satisfaction and loyalty variables are imperative since they are found to be most significant variable construct.

    2024

    Image, Service quality, customer satisfaction as antecedents to loyalty, and performance in Private Hospitals
  • The impact of negative sentiments on unit link products towards purchase intention

    Unit link insurance product has been the source of controversy when the investment performance were below market. This has caused many negative sentiments in mass media and social media. These negative sentiments caused insurance companies to change their marketing approach in order to maintain the public and customers' trust. This study aims to measure the moderating effect of negative sentiment on unit link products to the relationship between marketing mix and purchase intention. The data was collected through an online questionnaire to 73 respondents in Jabodetabek area during Feb-Mar 2023. The data was processed using PLS-SEM and the results showed that negative sentiment only has moderating effect towards promotion to purchase intention of unit link insurance. The study of negative sentiment as moderator is novel to life insurance industry and give insights to insurance companies that they should focus on giving information and continuous education to counter the negative sentiments.

    2024

    The impact of negative sentiments on unit link products towards purchase intention
  • The effect of corporate social responsibility disclosure, firm size, and financial factors on profitability of telecommunication companies listed on Indonesia stock exchange 2016-2021

    Previous studies in various industries have shown different results regarding the effect of fundamental factors on a company's profitability. Therefore, this study aims to analyze the effect of corporate social responsibility disclosure, firm size, and financial factors on profitability of telecommunication companies listed on Indonesia stock exchange from 2016 to 2021. The variables used in this study were CSR, CR, DAR, TATO, and firm size as independent variables and ROA ad dependent variable. This study used quantitative method by collecting secondary data from quarterly financial reports with sample of six (6) telecommunication companies and 144 sample data observations were obtained. This study was analyzed using statistical method, namely T-Test and panel data regression to test all the hypotheses. Based on the results of this study of data analysis using a partial test (t-test) indicated that CR partially have a negative effect on ROA. Whereas the remaining independent variable partially have a positive effect on ROA in Indonesia telecommunication companies. Meanwhile, CSR, CR, DAR, TATO, and firm size simultaneously have a significant positive effect of ROA. The results of this study can be used as a reference for further research related to corporate social responsibility disclosure, firm size, financial factors, and profitability. For practical implications, shareholders can assess the company's performance not only based on profitability information, but also by interpreting CSR.

    2024

    The effect of corporate social responsibility disclosure, firm size, and financial factors on profitability of telecommunication companies listed on Indonesia stock exchange 2016-2021
  • The effect of learning culture, digital leadership, and digital mindset towards employee productivity : an empirical study at PT. KDS Indonesia

    This study aims to investigate whether a digital mindset can enhance employee productivity in crystal manufacturing at PT. KDS Indonesia. As digital technology becomes increasingly integrated into daily work processes, it is essential to examine its potential impact on employee productivity. This study, learning culture and digital leadership, analyzed variables that could affect digital mindset and increase employee productivity at PT KDS Indonesia, a crystal manufacturing company. The research method used survey and questionnaires for data collection. The respondents to this study are employees of PT. KDS Indonesia. The data were analyzed using SEM-PLS analysis to measure relationships between variables. It is possible to increase a person's digital mindset through various strategies and approaches. There is much literature about how to increase a person's digital mindset through various strategies and approaches. Digital mindset refers to a person's ability to think critically and creatively in the context of digital technology and the internet. Some approaches to increasing a person's digital mindset are to provide opportunities for hands-on experience with technology and encourage collaboration and experimentation. The study shows that variables that are significant in influencing digital mindsets include learning culture and digital leadership. In addition, regression analysis results show that these variables have positive and significant impact on digital mindset and influence employee productivity. The results of this study contribute to understanding the role of a digital mindset in the workplace and provide insights for organizations that are seeking to improve employee productivity in the manufacturing industry. Thus, increased competition between companies requires rapid changes in operational conditions as well as personal requirements.

    2024

    The effect of learning culture, digital leadership, and digital mindset towards employee productivity : an empirical study at PT. KDS Indonesia

InternWorks

Collections

We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.

Book

2042

Skripsi

267

Thesis

204

InternWorks

0

CIP

63

Multimedia

556

GFP

551

Case

0

Reference

191

Group Field Project

  1. Not Available

    PT. Vivere Multi Kreasi has been present in Jabodetabek, Surabaya, and Bali through its 12 representative stores with core competencies in home furnishings and accessories branded as VIVERE. It currently has three marketing channels: Store, Project, and Online. The company takes much of their effort and focus to develop their physical stores more than its other channel, despite the fact that their project channel has shown good growth performance. This study is attempting to find the root cause of why the total revenue from 2015 to 2016 decreased by 1.6% despite of the launch of new gift stores, display warehouse outlet, online channeland growing property sector. Based on calculated assumptions, it shows that currently the company is only capturing 4.1% of total available furniture markets and about 4-5% capturing home accessories market. This study concluded that, the company’s current channels are not effectively tailored to serve neither their specific customer types nor the target market segment. In order to design a tailormade channel, the company’s customer segments then studied, and customer buying behavior and decision process in the target market segment were thoroughly reviewed. As the result, three customer segments for furniture market identified in this study: those are end user, interior designer, and corporation. In home accessories market, this study also found two customer segments, which are end user and corporation. As recommendation, in order to effectively served those customer segments, this study proposes five different marketing channel design mixes for the company to focus their marketing effort on, in order to add values to support their competitive advantage in the respective business environment. Each of the designs was thoroughly and specifically intended to effectively serve each of those identified customer segments in the target market. Supervisor: Rudianto Prabowo

    2017

  2. Not Available

    Mechanical energy conversion of gas into electricity using a gas engine will produce waste heat which can be utilized as a co-product. With co product will increase the value of energy efficiency than previously when only produce electricity about 40 percent, with a co-product such as by technology CHP (Combined Heat and Power) or CCHP (Combined Cooling Heating and Power), would be more than 2 times the efficiency of the original 80-sd typically around 85% of them. So, that conservation, this technology will be better.Industrial and commercial buildings usually require a source of energy in the form of steam heating or cold air from the results of this energy conversion. Survey on gas users illustrates that the tire production plants, food production and manufacturing in addition to requiring power also require steam as an energy source for production. Steam heat in the production process is not having high temperature of around 150oC with a pressure of approximately 7-8 bar so that the waste heat from the gas engine can be satisfied. While commercial buildings besides electricity also require air conditioning. Some commercial buildings surveyed have used air conditioning systems using waste heat as an energy source which is the output of the gas engine.The survey on producer gas engine is known that the gas engine has also been designed for low emissions that are environmentally friendly. In the example of the calculation of the gas engine to generate electricity alone and with gas prices today, it is less economical when compared to electrical systems that combine different types of power plants. But if the gas engine has been prepared to become a CHP or CCHP will be able to generate value for the lower cost of electricity existing tariff system.Overview on examples of problems CHP in PGN’s Office building at Bekasi to see economic studies using spreadsheets created show that for on the Project IRR of 21.88% and 99% capacity factor like the output price electricity prices amounted to 11.07 cents USD per kWh, cooling energy 32.8 cents USD per TRh with 13,500 rupiah exchange rate. Machine Capacity used is 8,450 kWh/day (Gas Engine) and 7,605 TRh/day. The gas consumption required is 3,726.45 m3/day (0,13 MMSCFD). The financial output is IRR 21.88 %, Engine Investment is USD 1.1 million, Payback period 5 year and NPV Project $ 660,147. Supervisor: Tritjondro Baskoro

    2017

  3. Not Available

    Increased utilization of domestic natural gas requires integration between gas production planning, market development and infrastructure development. Utilization of natural gas recently still not optimum because almost half of all domestic gas production still to be exported. One of the challenges in the utilization of domestic gas is the availability of infrastructure which is still limited and high.Prospective customers who are in certain locations, although near to the existing PGN network still receive high capex financing schemes. This prospective customer is called the last mile customer.With the increasing of demand for natural gas and with the existing of 111,405 Customers and 797,69 Bbtud Gas Sales, PGN since 2016 have set the Investment Policy for Potential Customer, that “each of Potential Customer must meet the IRR before PGN can invest in building the required infrastructure to deliver the gas to the potential customers”. Previously, the IRR policy was counted per Sales Area/Region.The CAPEX and OPEX of the project is quite flexible, but as PGN has also its standard or company code, reducing the cost of this activities will reduce the quality of the systems or facilities, therefore will could also reducing the safety of the system. And again it will break the PGN policy in safety. The other possibility is by increasing the revenue by adjusting the gas price.General environment analysis began by gathering information & identifying factors relavant to this field project. The information was collected through numerous internal and external sources such as internal PGN’s Operating Procedures, databases, literature & websites.Analysis from data conclude that Developing Last Miles Potential Customer Through New Gas Price or New “efficiency program” by PGN-Subsidiary are potentialy to implemented for the “Not Feasible” Potential Customer that are using LPG or Diesel as their existing fuel source. CONFIDENTIAL 26 AUGUST 2027 Supervisor: Sonny W. Antonio

    2017

  4. Not Available

    PT Maxima Amerta Kerta was founded and operated in Indonesia since 2012. PT Maxima Amerta Kerta is a transportation rental company that specialized in tourism and corporate rental. The company first operation is in Bali under the name Maxima Auto Rent. Maxima was founded by professionals that has been involved in automotive industry in Indonesia for decades. With the trend of global car rental market is growing since 2014, PT. Maxima Amerta Kerta is also keen to develop its market share. The company should analyze its current issue and their capabilities to compete in the market. Through this research, the author will analyze the competitive advantage of PT. Maxima Amerta Kerta through internal and external analysis. The author will use Porter’s Five Forces analysis, PEST analysis, VRIO analysis, financial ratio analysis, SWOT analysis, TOWS matrix, and ansoff matrix as a tool to analyze the company. The conclusion is, PT. Maxima Amerta Kerta should develop and utilize its digital marketing strategy to gain more brand awareness and maximized their potential customer, expand a new operation area in growing tourism city to develop and have a bigger market share, reduce operating expenses to have more net profit and make the shareholders happy, and to have their financial report audited by financial consultant or institution to have a better understanding on how healthy their company is. Keywords: Corporate Rental, Tourism Rental, Strategic Management

    2019

  5. Not Available

    Go-Points is a loyalty program exclusively for Go-Pay users where GoPay users will gain points for every transaction made through Go-Pay. It can be redeemed with many available rewards from various categories. The purpose of this study is to identify the encouragement of Go-Points’s users to access and use Go-Points feature based on their main goals. In order to help overcame the problems in this paper team will elaborate all the theories that interpret the project object and will utilize several theories and tools that help the team analyze the project’s point of issues. This research begins by determining the problems in the company through qualitative data by interviewing the customers also marketing expert and observing the problem. In this research writers would like to know the extent to which Go-Points are known by Go-Jek users, the extent to which users use Go-Points, and what marketing strategy Go-Points should do based on users and marketing expert opinion. Supervisor: Eka Sri Dana Afriza

    2018

  6. Not Available

    As a financial institution, Bank Muamalat Indonesia conducts its businesses based on Sharia principle, performs its functions as a bank by executing its principal business activities, namely collecting funds from the public and distributing the funds to the public through financing services. In the current situation, the Sharia Banking industry keeps on developing and increasing. Within the spiritual market, Bank Muamalat has a competitive advantage as the first stand-alone sharia banks in Indonesia and has become a better entity and grabbed long-term growth. The authors focus on three objectives; 1) Strategizing the time frame of FTP rate calculation 2)Providing Bank Muamalat with a new equation of FTP 3)Increasing the competitiveness of Bank Muamalat in Segmenting, Branding, and Promotion. Since the rapid growth of Sharia Banking Industry in Indonesia, PT. Bank Muamalat should analyze its current issues and their potential to compete within the market. Through this study, the authors will analyze the competitive advantage using Porter's 5 forces, VRIO analysis, SWOT and TOWS analysis. The other issues that were discovered in PT. Bank Muamalat internal system is their current implementation of Fund Transfer Pricing (FTP) calculation, where they have the annual calculation which has the inability to adapt towards volatile situations in taking place on uncertain time phases throughout the period, producing outcomes of unsatisfactory. In conclusion, PT. Bank Muamalat Indonesia should utilize its brand as "Indonesia's Sharia Bank Pioneer" and maximized the targeted market engagement of the spiritual market by creating a mindset of ―BERKAH‖. On the other hand, for the calculation of Fund Transfer Pricing (FTP), PT. Bank Muamalat Indonesia should consider changing its timeframe from annual to the monthly calculation to help the company in facing volatile situations. Keywords: Sharia Banking, Spiritual Market, Fund Transfer Pricing

    2019

Multimedia

  1. nd narration by Stephen M. Peters. These audio reviews contain key chapter concepts and learning objectives allowing you to review classroom material anywhere, anytime. Listen to them while you're exercising, in your car, or even while walking through campus on your way to class. Step to the head of the class, because you'll be prepared in a completely new way!. These CDs will work on any audi CD system. Audio Chapter Reviews: DISC ONE: Chapter 1: Customer-driven marketing Chapter 2: Strategic planning and the marketing process Chapter 3: The marketing environment, ethics, and social responsibility Chapter 4: Global dimensions of marketing DISC TWO: Chapter 5: E-commerce : electronic marketing and the internet for Dot.com and Brick-and-Mortar Marketers Chapter 6: Relationship marketing and customer relationship management (CRM) Chapter 7: Marketing research, decision-support systems, and sales forecasting Chapter 8: Market segmentation, targeting and positioning Chapter 9: Consumer behavior Chapter 10: Busine-to-business (B2B) marketing DISC THREE: Chapter 11: Product strategies Chapter 12: Category and brand management, product identification, and new-product planning Chapter 13: Price determination Chapter 14: Managing the pricing function DISC FOUR: Chapter 15: Marketing channels, logistics, and supply chain management Chapter 16: Direct marketing and marketing resellers : retailers and wholesalers Chapter 17: Integrated marketing communications Chapter 18: Advertising, sales promotion, and public relations Chapter 19: Personal selling and sales-force management

    2004

    Contemporary marketing : audio chapter reviews
  2. Invisible Giants is a book about leadership, choices in life and the potential within everyone to make a difference. Lindsay Levin, who founded the social enterprise Leaders' Quest in 2001, tells the remarkable stories of some of the people she has met through her work, and their impact on the world. These 'invisible giants' are grassroots leaders who have overcome numerous hardships to re-energise their communities, and business leaders who strive to integrate purpose alongside profit. They are female activists in slums campaigning to end the exclusion of girls from school, and environmentalists who are tackling the effects of industrialisation on the world's ecosystem. They are also the people we meet every day, who are revisiting their life choices. Inspiring and moving, this is also the story of Lindsay's own quest – to ask 'What really matters?' and figure out where the answers can take her.

    2014

    Invisible Giants
  3. Instructor`s Resource to book Marketing Management, 8th ed by J. Paul Peter, -McGraw-Hill, c2007.

    2007

    Instructor`s Resource CD-ROM Marketing Management : knowledge and skills, 8th ed.
  4. Di tahun 2012 ini ternyata kondisi perekonomian Indonesia cukup baik dibandingkan tahun – tahun sebelumnya. Hal ini terlihat dari pertumbuhan ekonomi yang meningkat sebesar 6%. Peningkatan ini disumbangkan oleh berbagai sektor perekonomian, mulai dari sektor pertanian, sektor industri, sektor perdagangan dan sektor- sektor lainnya. Peningkatan ini membuat taraf hidup masyarakat semakin meningkat secara perlahan. Selain itu peningkatan ini juga dikarenakan makin giatnya masyarakat untuk berwirausaha ataupun membuat UMKM yang dalam perjalanannya sangat didukung oleh pemerintah, salah satu tindakan pemerintah yaitu dengan memberikan pinjaman tanpa bunga kepada pihak UMKM. Ini membuktikan bahwa orang – orang Indonesia mulai mandiri. Hal seperti ini perlahan dan pasti akan menurunkan tingkat pengangguran. Selain itu tahun 2012 ini seperti yang kita ketahui bersama krisis ekonomi di Eropa namun krisis tersebut tidak berdampak langsung terhadap sektor UMKM di Indonesia. Ini menandakan bahwa UMKM kebal terhadap krisis.

    2015

    20 tahun perjalanan ekonomi Indonesia
  5. Presents the commercials (advertisements) to counter AIDS in the United States. Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make the word "condom" acceptable to the TV networks as condom use can prevent the spread of the HIV virus. The case gives a brief explanation of the disease and the reasons why Ad Council felt this campaign was necessary. Also outlines the target group selected and basic strategy. The primary question is "How will this campaign get media approval?"

    1990

    Ad Council`s AIDS Campaign (A): Advertising Strategy

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We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.

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