Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it.
Samuel JohnsonThe halal packaging has become the important part to increase the selling the product. Besides, to protect food from outside influence and damage. Halal packaging also can influence people to buy the product by look from the material, graphics, size and shape, color, and label. Based on a report from the royal islamic strategic studies center (RISSC) or MABDA entitled the muslim 500 2022 edition, there are 231.06 million Indonesian who are Muslim. Hence, the objective of this research to investigate and analyze whether the material, graphic, shape, color, label toward halal home food product on the packaging influences university student in Indonesia purchase intention. The data collected in this study were on university students between the ages of 17 and 25 from the cohort of respondents in the zapoditabek region and all regions in Indonesia (Islam, Christianity, Catholicism, Hinduism, Buddha and Soybean). In this study, SPSS is used to analyze the data. The results of this study showed that materials, graphics and colors had a positive effect on the intention to buy halal food at home. In addition, the results of this study should provide important insights to help small and medium-sized enterprises (SMEs), especially in Indonesia. In science, this research is expected to enrich knowledge in the field of literature and help and add value to future researchers.
2022
According to article 15 of the 2007 investment law no.25, all businesses in Indonesia are required to practice corporate social and environmental responsibility. However, compared to other Asian countries, Indonesia may out have implemented CSR as successfully. The COVID 19 pandemic has created new challenges for all aspects of life in the world because it seriously impeded all facets of existence worldwide. Many businesses have had to reevaluate their plans for carrying out their social responsibility, or CSR, in light of this pandemic. The study aims to examine the moderating effects of CSR expenses on Indonesia's LQ45 firms systematic risk and COVID 19 pandemic, as well as the moderating effects of CSR awarding on Indonesia's LQ45 firms systematic risk and company's CSR expenses. This study examines 40 companies during the period of 2015 to 2020 using a quantitative approach and panel data analysis. The study discovered that CSR expenses carry out negative signals about firm systematic risk, although these signals are not empirically significant. The COVID 19 pandemic has a positive signal towards firm systematic risk, but it is not empirically significant. This signal may suggest that COVID 19 increases the firm systematic risk (BETA). Firm systematic risk was positively influenced by CSRAWD. Additionally, CSR awarding lessens the negative impact of CSR expense on firm systematic risk. CSR expense may reduce the positive effect of the COVID 19 pandemic on firm systematic risk, but this is not empirically significant.
2022
Globalization has affected the business world. Since then, sustainability has become one of the most important aspects in business. Moreover, investors are also starting to care about sustainable business involvement. In line with this, there is ESG (economic, social, and governance) as the benchmark for the globalization value on sustainability. Globalization has impacted Indonesia. It is also very concerning to see that only 70 of the 400 firms that are registered on the Indonesian stock exchange produced sustainability reporting in 2016. Only 30% of the biggest publicly listed companies have turned in their sustainability reports, measured by market value. Since then, the government released the regulations that stated the mandatory sustainability reporting in 2017 under the financial services authority regulation number 51/POJK.03/2017 and implemented the SRI. However, the rgulations that are released in 2017 will be effective in 2020. The issue is very important and the author would like to gather information to give better information regarding this matter. The research will use quantitative methods and do data collection through: IDX statistics 2020, annual report 2020, listed sustainability report before 2020 (company's website), SRI KEHATI index 2020. The research background takes place in 2020 due to the mandatory regulations of sustainability reporting just effectively in 2020. From all the data that are collected, the author will use T-Testing and multiple linear regression analysis to find the effect of two or more independent variables (independent variable or X) on the dependent variable (dependent variable Y). Based on the analysis, the result shows negative results between the X and Y variables. Moreover, the result is insignificant which shows that the data collected failed to prove the relationship between X and Y, and it does not mean that X did not affect Y, but that the sample data failed to prove this relationship. Additionally, it has been shown that even though the company has submitted the SRI-Kehati it has a negative effect on the company performance which shows that the sustainability report might not be one of the aspects that the investor considers to invest their money in the company.
2022
On April 20, 2022, Netflix revealed that they lost 200,000 of its customers. This occurred followed by the big rapid stock price decline the next day. The major goal of this research is to expose the association between the loss of subscribers and the stock price fall on Netflix. Moreover, the objective of this research is to know the reason for the subscribers' exodus. This study utilizes mann-whitney U test (non-parametric), as the sample is too small and ignores normal data distribution. The data itself will be grouped in 2 subgroups which is Netflix's daily stock price on the closing 20 days before and after the news of the loss of their subscribers. Furthermore, this research also uses Marteen Hajer's argumentative discourse-analytical (ADAA) method to find out what is the cause of the Netflix subscribers' loss. Utilizing google as the search engine, the author searched for "Netflix", and then google AI proceeded to recommend "Netflix Subscriber loss reasons", which the author chose. This study unveils that the stock price drop is connected to the subscribers loss announcement. Additionally, the author argues that there are various factors that played parts in the subscribers exodus, mainly high pricing, aggressive competition, and account-sharing. The result of this research hopefully can aid SVOD firms and future research.
2022
Cryptocurrency trends in Indonesia rise in early 2020 during the covid-19 era. Investors were searching actively for an alternative investment. But during 2022 the cryptocurrency trend in Indonesia was declining. Many factors come into mind that makes people's perception of crypto go bad. The purpose of this research is to determine (1) The influence of investor's perception of the risk toward investing in cryptocurrency (2) The influence of investor's perception on knowledge toward investing in Cryptocurrency (3) The influence of investors perception on trust toward investing in Cryptocurrency (4) The influence of investors attitude towards investing in Cryptocurrency. There are several objects on this research paper, the research object are: perceived risk, perceived knowledge and perceived trust as the independent variables, attitude toward behavior as the intervening variable, and the last is investor intention as the dependent variable. The total population in this study was all potential investor in Indonesia. This study uses the non-probability sampling, called the purposive sampling method.
2022
In recent years, traditional banks in Indonesia have been facing numerous challenges which require banks to have a good health level to survive. although it is logical to assume that BUKU IV is the best performer among other BUKU groups due to its large core capital, it needs to be statistically proven. Therefore, this study aims to examine the impacts of RBBR ratios on the stock returns of the two largest BUKU groups-BUKU III and BUKU IV--and compare both results. This study uses five independent variables: NPL. LDR, ROA, NIM, and CAR; one control variable, bank size; and the dummy variables, BUKU III and BUKU IV. This study also uses a purposive sampling technique to determine the research sample. The RBBR analysis is used to examine the banking health level of each RBBR ratio and multiple regression analysis is performed for testing the hypotheses. The first result of this study shows that BUKU IV was healthier regarding NPL, LDR, ROA, and NIM than BUKU III whereas the latter was healthier in terms of CAR compared to BUKU IV. Meanwhile, ROA had a negative effect and CAR had a positive impact on stock returns of BUKU III and BUKU IV. It is also noted that there was no difference between the stock returns of BUKU III and the stock returns of BUKU IV.
2022
The impact of service quality on customer satisfaction: the moderating role of integrated product portfolio benefit in post-merger acquisition of global food ingredient companies as suppliers in food beverage manufacturers in Indonesia
In food industry, extended portfolio of the products drove the M&A activities over the past year. However, in regard to the M&A activities, customer's responses varied from positive to negative. This became important factor that the new company had to consider. This study measured customer satisfaction through service quality in post M&A situation in food ingredient industry and gave insight for the corporate to determine path forward. Integrated product portfolio benefits were used as moderating role in the impact of service quality on customer satisfaction. Previous post M&A studies did not measure specifically integrated product portfolio as value to strengthen or weaken customer satisfaction especially in B2B business. R&D in food and beverage manufacturing who were the customers of a global food ingredient company having M&A in 2021 located in Indonesia were used as respondent in this study and used a questionnaire survey spread to respondents. The data were processed with the statistical package for the social sciences (SPSS) and the partial least square structural equation model (PLS-SEM). The test's findings demonstrated that customers were satisfied regarding the merger measured by one-sample t-test. Service quality positively impacted customer satisfaction in post M&A situation. However, it was discovered that integrated product portfolio benefit had no moderating effect on the impact service quality on customer satisfaction post M&A situation. Integrated product portfolio affected customer satisfaction directly instead and became independent variable. SOme research's implications were that it was critical for food ingredient company to maintain service quality in post M&A situation and additional portfolio was to be used as value added to improve customer satisfaction.
2023
Influence of customer experience, customer satisfaction and promotion toward customer loyalty in shopee e-commerce: the moderating role of live chat agent
The function of customer experience, customer satisfaction, and promotion remain important factors to retain customer loyalty and attract new customers in e-commerce industry. However, as the interaction between customers and e-commerce is limited due to the nature of e-commerce, live chat agent feature plays an important role to overcome this limitation. This research intends to measure and address shoppe e-commerce declining from first top e-commerce as recently overtaken by tokopedia in terms of customer visits, in Q II 2021 and Q I 2022. Shoppe e-commerce, with the moderating role of the live chat agent. Research was conducted in an empirical way quantitatively as well as qualitatively, with 79 samples that used random sampling techniques, consisting of women and men from various cities in Indonesia, age 24 to 45 years, active shoppe users, at least twice shopping at shoppe and have use live chat agent. This research was conducted from November 2022 to February 2023, and analyzed using multiple regression analysis with two stages of t test and moderation regression with several classical assumption test, and addition f test. The research finds that customer experience has a significant influence on customer loyalty at shoppe e-commerce, proven through the results of the regression analysis and it's positive influence, meaning that the better and increasing the customer experience, the customer loyalty at shoppe e-commerce will also increase, and vice versa. Also, customer satisfaction has a significant influence on customer loyalty at shoppe e-commerce, the better and increasing customer satisfaction, customer loyalty at shoppe e-commerce will also increase and vice versa. Same with promotion that has a significant influence on customer loyalty at shoppe e-commerce, the better and the more promotion, the customer loyalty at shoppe will also increase, and vice versa. Moderation of the live chat agent has a significant influence in strengthening the relationship between customer experience and customer loyalty, proven through the results of the moderation regression analysis and it;s positive influence, meaning that the better the performance of the live chat agent, the more customer experience increase, the customer loyalty on shoppe e-commerce will also get better and increase, and vice versa. Moderation of the live chat agent has a significant influence in strengthening the relationship between customer satisfaction and customer loyalty, the better the performance of the live chat agent, the more customer satisfaction increase, the customer loyalty on shoppe e-commerce will also get better and increase, and vice versa. Last, moderation of the live chat agent has a significant influence in strengthening the promotion relationship with customer loyalty, the better the performance of the live chat agent, the more promotion increase and reach the users, the customer loyalty on shoppe e-commerce will also get better and increase, and vice versa. This study recommends to boost strategy and activities support, maintain and enhance customer loyalty, since the results underscore the importance of both technical and customer side aspects.
2023
Impact of digital transformation and performance appraisal process mediated by employee motivation to increase employees performance
This study aims to analyse the effect of digital transformation and performance appraisal systems on increasing employee motivation and performance. A quantitative approach was selected and facilitate the evaluation of large study participants, hypothesis testing, and an explanation and comparison of multiple variables. This research design is descriptive and explanatory, using the survey to collect quantitative data. The main question to be addressed is the relationship between performance appraisal factors, digital transformation, employees motivations, and employees performance factors. This study's population is the staff, supervisor, and manager in PT GT (office-Tangerang plant). The sampling method used is probability sampling using proportionate stratified random sampling among staff in the company. In this study, the researcher will test the hypotheses using structural equation modelling as well as the ratio of Chi-square, goodness-of fit index (GFI), adjusted goodness-of-fit index (AGFI), normal fit index (NFI), and root mean square residual (RSMR) to evaluate overall model fitness. The results showed that performance appraisal and digital transformation partially positively and significantly affected employee motivation at PT Gajah Tunggal Tbk. Likewise, performance assessment, digital transformation, and employee motivation partially have a positive and significant effect of employee performance at PT Gajah Tunggal Tbk. Meanwhile, performance appraisal and digital transformation simultaneously affect employee motivation. Performance assessment and digital transformation simultaneously also effect employee performance.
2023
The effect of asset turn-overs and net profit margin on profitability with leverage as moderating variable (empirical evidence from ten fast-moving consumer good companies listed on the Indonesia stock exchange of 2016-2021)
The development of the manufacturing industry is very progressive in Indonesia, this is shown by the contribution of the Non-oil and gas processing industry contributed by 17%. However, what happened was that the industry experienced an economic contraction due to the COVID 19 pandemic which hit the whole world, including Indonesia. So that policymakers make mobility rules and limit company operational activities resulting in a decrease in company performance. In this study, the researchers used the variables cash, account receivable, inventory, fixed assets, and net profit margin on return on equity by adding the debt-to-equity ratio as moderation. The methodology used includes panel data test, classical assumption test, and regression tests with e-Views and SPSS tools. The results show that prior to moderation by the leverage variable cash, account receivable, inventory, fixed asset turnover, and net profit margin have a positive and significant effect on profitability. However, after moderation by cash-only leverage, fixed asset turnovers, and net profit margin have a positive and significant effect on profitability. Meanwhile, account receivable and inventory turnover has no effect on profitability. The use of leverage as a moderating variable can ideally be used provided that the company still takes into account the amount of leverage on the company's ability to meet its short-term obligations.
2023
Intention to buy non-prescription medicine via an e-health platform with product knowledge as the moderator: a case study on Alodokter
The COVID 19 that has occurred has accelerated technological developments and behavioral changes in various fields, including technology and health. Many businesses are forced to shift from offline to online, in order to continue to survive and thrive. Health platforms are increasingly mushrooming along with increasing public awareness and the need for health technology, Alodokter is one of them. This study uses alodokter, which is one of the digital health initiator platforms in Indonesia with 5 million download at google play store. The new normal situation of COVID 19 has made online product sales increase sharply. This study aims to measure the intention to buy non-prescription drug via an e-health platform with product knowledge as the moderator. This research followed the influence of product knowledge as the moderating variable that effect relation between personal attitude, perceived social pressure, and perceived autonomy on purchase intention. The limitation of this study does not compare intentions before the COVID 19 situation. The data employed by the SPSS v25 and PLS-SEM software to generate the structural model and analyse the 180 valid respondent. The result showed that product knowledge positively moderates the perceived social pressure variable on purchase intention, but negatively moderates the perceived autonomy variable on purchase intention. The practical implication of the study is to provide the recommendations to increase traffic using e-health platforms, increase non-prescription medicine sales for pharmaceutical companies, and also have a positive impact on the community due to more easy access to information on purchasing drugs that are safe and according to health expert's recommendations.
2022
The effect of Tiktok live streaming shopping and perceived enjoyment toward online impulsive buying behavior with the moderating variable of trust
This research studied the effect of social media influences, product price, and purchase convenience toward perceived enjoyment to online impulsive buying behavior with the moderating variable of trust on tiktok live shopping consumers in Indonesia. This research used a quantitative design by developing an online questionnaire to collect data through purposive sampling with the criteria: 1). age of 17-58 years old, 2). reside in the jabodetabek area, 3). use tiktok in their daily life, 4) happened to join tiktok live streaming shopping, and 5). buy the product during that live streaming. The data was collected on February 2023 and the number of respondents was 105. SPSS 29.0 was used for data preparation and SmartPLS 4.0 was used to analyze the data and the hypothesis accordingly. The result showed that there was a significantly positive effect of social media influencers, product price, and purchase convenience on perceived enjoyment. In addition, perceived enjorment also has a positive effect on online impulsive buying behavior. However, trust did not play a moderating role to the effect of perceived enjoyment to online impulsive buying behavior. The findings suggest that stores tiktok live shopping should collaborate with an influencer who is knowledgeable, understand the product well, and is communicative. Hence, they can create a lively and persuasive shopping experience. On the other hand, the online seller can create special prices or discounts during the special season such as payday, national big day, religious celebration day, or national shopping day.
2023
We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.
Book
2033Skripsi
243Thesis
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0CIP
54Multimedia
556GFP
551Case
0Reference
191
PT. Vivere Multi Kreasi has been present in Jabodetabek, Surabaya, and Bali through its 12 representative stores with core competencies in home furnishings and accessories branded as VIVERE. It currently has three marketing channels: Store, Project, and Online. The company takes much of their effort and focus to develop their physical stores more than its other channel, despite the fact that their project channel has shown good growth performance. This study is attempting to find the root cause of why the total revenue from 2015 to 2016 decreased by 1.6% despite of the launch of new gift stores, display warehouse outlet, online channeland growing property sector. Based on calculated assumptions, it shows that currently the company is only capturing 4.1% of total available furniture markets and about 4-5% capturing home accessories market. This study concluded that, the company’s current channels are not effectively tailored to serve neither their specific customer types nor the target market segment. In order to design a tailormade channel, the company’s customer segments then studied, and customer buying behavior and decision process in the target market segment were thoroughly reviewed. As the result, three customer segments for furniture market identified in this study: those are end user, interior designer, and corporation. In home accessories market, this study also found two customer segments, which are end user and corporation. As recommendation, in order to effectively served those customer segments, this study proposes five different marketing channel design mixes for the company to focus their marketing effort on, in order to add values to support their competitive advantage in the respective business environment. Each of the designs was thoroughly and specifically intended to effectively serve each of those identified customer segments in the target market. Supervisor: Rudianto Prabowo
2017
Mechanical energy conversion of gas into electricity using a gas engine will produce waste heat which can be utilized as a co-product. With co product will increase the value of energy efficiency than previously when only produce electricity about 40 percent, with a co-product such as by technology CHP (Combined Heat and Power) or CCHP (Combined Cooling Heating and Power), would be more than 2 times the efficiency of the original 80-sd typically around 85% of them. So, that conservation, this technology will be better.Industrial and commercial buildings usually require a source of energy in the form of steam heating or cold air from the results of this energy conversion. Survey on gas users illustrates that the tire production plants, food production and manufacturing in addition to requiring power also require steam as an energy source for production. Steam heat in the production process is not having high temperature of around 150oC with a pressure of approximately 7-8 bar so that the waste heat from the gas engine can be satisfied. While commercial buildings besides electricity also require air conditioning. Some commercial buildings surveyed have used air conditioning systems using waste heat as an energy source which is the output of the gas engine.The survey on producer gas engine is known that the gas engine has also been designed for low emissions that are environmentally friendly. In the example of the calculation of the gas engine to generate electricity alone and with gas prices today, it is less economical when compared to electrical systems that combine different types of power plants. But if the gas engine has been prepared to become a CHP or CCHP will be able to generate value for the lower cost of electricity existing tariff system.Overview on examples of problems CHP in PGN’s Office building at Bekasi to see economic studies using spreadsheets created show that for on the Project IRR of 21.88% and 99% capacity factor like the output price electricity prices amounted to 11.07 cents USD per kWh, cooling energy 32.8 cents USD per TRh with 13,500 rupiah exchange rate. Machine Capacity used is 8,450 kWh/day (Gas Engine) and 7,605 TRh/day. The gas consumption required is 3,726.45 m3/day (0,13 MMSCFD). The financial output is IRR 21.88 %, Engine Investment is USD 1.1 million, Payback period 5 year and NPV Project $ 660,147. Supervisor: Tritjondro Baskoro
2017
Increased utilization of domestic natural gas requires integration between gas production planning, market development and infrastructure development. Utilization of natural gas recently still not optimum because almost half of all domestic gas production still to be exported. One of the challenges in the utilization of domestic gas is the availability of infrastructure which is still limited and high.Prospective customers who are in certain locations, although near to the existing PGN network still receive high capex financing schemes. This prospective customer is called the last mile customer.With the increasing of demand for natural gas and with the existing of 111,405 Customers and 797,69 Bbtud Gas Sales, PGN since 2016 have set the Investment Policy for Potential Customer, that “each of Potential Customer must meet the IRR before PGN can invest in building the required infrastructure to deliver the gas to the potential customers”. Previously, the IRR policy was counted per Sales Area/Region.The CAPEX and OPEX of the project is quite flexible, but as PGN has also its standard or company code, reducing the cost of this activities will reduce the quality of the systems or facilities, therefore will could also reducing the safety of the system. And again it will break the PGN policy in safety. The other possibility is by increasing the revenue by adjusting the gas price.General environment analysis began by gathering information & identifying factors relavant to this field project. The information was collected through numerous internal and external sources such as internal PGN’s Operating Procedures, databases, literature & websites.Analysis from data conclude that Developing Last Miles Potential Customer Through New Gas Price or New “efficiency program” by PGN-Subsidiary are potentialy to implemented for the “Not Feasible” Potential Customer that are using LPG or Diesel as their existing fuel source. CONFIDENTIAL 26 AUGUST 2027 Supervisor: Sonny W. Antonio
2017
PT Maxima Amerta Kerta was founded and operated in Indonesia since 2012. PT Maxima Amerta Kerta is a transportation rental company that specialized in tourism and corporate rental. The company first operation is in Bali under the name Maxima Auto Rent. Maxima was founded by professionals that has been involved in automotive industry in Indonesia for decades. With the trend of global car rental market is growing since 2014, PT. Maxima Amerta Kerta is also keen to develop its market share. The company should analyze its current issue and their capabilities to compete in the market. Through this research, the author will analyze the competitive advantage of PT. Maxima Amerta Kerta through internal and external analysis. The author will use Porter’s Five Forces analysis, PEST analysis, VRIO analysis, financial ratio analysis, SWOT analysis, TOWS matrix, and ansoff matrix as a tool to analyze the company. The conclusion is, PT. Maxima Amerta Kerta should develop and utilize its digital marketing strategy to gain more brand awareness and maximized their potential customer, expand a new operation area in growing tourism city to develop and have a bigger market share, reduce operating expenses to have more net profit and make the shareholders happy, and to have their financial report audited by financial consultant or institution to have a better understanding on how healthy their company is. Keywords: Corporate Rental, Tourism Rental, Strategic Management
2019
Go-Points is a loyalty program exclusively for Go-Pay users where GoPay users will gain points for every transaction made through Go-Pay. It can be redeemed with many available rewards from various categories. The purpose of this study is to identify the encouragement of Go-Points’s users to access and use Go-Points feature based on their main goals. In order to help overcame the problems in this paper team will elaborate all the theories that interpret the project object and will utilize several theories and tools that help the team analyze the project’s point of issues. This research begins by determining the problems in the company through qualitative data by interviewing the customers also marketing expert and observing the problem. In this research writers would like to know the extent to which Go-Points are known by Go-Jek users, the extent to which users use Go-Points, and what marketing strategy Go-Points should do based on users and marketing expert opinion. Supervisor: Eka Sri Dana Afriza
2018
As a financial institution, Bank Muamalat Indonesia conducts its businesses based on Sharia principle, performs its functions as a bank by executing its principal business activities, namely collecting funds from the public and distributing the funds to the public through financing services. In the current situation, the Sharia Banking industry keeps on developing and increasing. Within the spiritual market, Bank Muamalat has a competitive advantage as the first stand-alone sharia banks in Indonesia and has become a better entity and grabbed long-term growth. The authors focus on three objectives; 1) Strategizing the time frame of FTP rate calculation 2)Providing Bank Muamalat with a new equation of FTP 3)Increasing the competitiveness of Bank Muamalat in Segmenting, Branding, and Promotion. Since the rapid growth of Sharia Banking Industry in Indonesia, PT. Bank Muamalat should analyze its current issues and their potential to compete within the market. Through this study, the authors will analyze the competitive advantage using Porter's 5 forces, VRIO analysis, SWOT and TOWS analysis. The other issues that were discovered in PT. Bank Muamalat internal system is their current implementation of Fund Transfer Pricing (FTP) calculation, where they have the annual calculation which has the inability to adapt towards volatile situations in taking place on uncertain time phases throughout the period, producing outcomes of unsatisfactory. In conclusion, PT. Bank Muamalat Indonesia should utilize its brand as "Indonesia's Sharia Bank Pioneer" and maximized the targeted market engagement of the spiritual market by creating a mindset of ―BERKAH‖. On the other hand, for the calculation of Fund Transfer Pricing (FTP), PT. Bank Muamalat Indonesia should consider changing its timeframe from annual to the monthly calculation to help the company in facing volatile situations. Keywords: Sharia Banking, Spiritual Market, Fund Transfer Pricing
2019
nd narration by Stephen M. Peters. These audio reviews contain key chapter concepts and learning objectives allowing you to review classroom material anywhere, anytime. Listen to them while you're exercising, in your car, or even while walking through campus on your way to class. Step to the head of the class, because you'll be prepared in a completely new way!. These CDs will work on any audi CD system. Audio Chapter Reviews: DISC ONE: Chapter 1: Customer-driven marketing Chapter 2: Strategic planning and the marketing process Chapter 3: The marketing environment, ethics, and social responsibility Chapter 4: Global dimensions of marketing DISC TWO: Chapter 5: E-commerce : electronic marketing and the internet for Dot.com and Brick-and-Mortar Marketers Chapter 6: Relationship marketing and customer relationship management (CRM) Chapter 7: Marketing research, decision-support systems, and sales forecasting Chapter 8: Market segmentation, targeting and positioning Chapter 9: Consumer behavior Chapter 10: Busine-to-business (B2B) marketing DISC THREE: Chapter 11: Product strategies Chapter 12: Category and brand management, product identification, and new-product planning Chapter 13: Price determination Chapter 14: Managing the pricing function DISC FOUR: Chapter 15: Marketing channels, logistics, and supply chain management Chapter 16: Direct marketing and marketing resellers : retailers and wholesalers Chapter 17: Integrated marketing communications Chapter 18: Advertising, sales promotion, and public relations Chapter 19: Personal selling and sales-force management
2004
Invisible Giants is a book about leadership, choices in life and the potential within everyone to make a difference. Lindsay Levin, who founded the social enterprise Leaders' Quest in 2001, tells the remarkable stories of some of the people she has met through her work, and their impact on the world. These 'invisible giants' are grassroots leaders who have overcome numerous hardships to re-energise their communities, and business leaders who strive to integrate purpose alongside profit. They are female activists in slums campaigning to end the exclusion of girls from school, and environmentalists who are tackling the effects of industrialisation on the world's ecosystem. They are also the people we meet every day, who are revisiting their life choices. Inspiring and moving, this is also the story of Lindsay's own quest – to ask 'What really matters?' and figure out where the answers can take her.
2014
Instructor`s Resource to book Marketing Management, 8th ed by J. Paul Peter, -McGraw-Hill, c2007.
2007
Di tahun 2012 ini ternyata kondisi perekonomian Indonesia cukup baik dibandingkan tahun – tahun sebelumnya. Hal ini terlihat dari pertumbuhan ekonomi yang meningkat sebesar 6%. Peningkatan ini disumbangkan oleh berbagai sektor perekonomian, mulai dari sektor pertanian, sektor industri, sektor perdagangan dan sektor- sektor lainnya. Peningkatan ini membuat taraf hidup masyarakat semakin meningkat secara perlahan. Selain itu peningkatan ini juga dikarenakan makin giatnya masyarakat untuk berwirausaha ataupun membuat UMKM yang dalam perjalanannya sangat didukung oleh pemerintah, salah satu tindakan pemerintah yaitu dengan memberikan pinjaman tanpa bunga kepada pihak UMKM. Ini membuktikan bahwa orang – orang Indonesia mulai mandiri. Hal seperti ini perlahan dan pasti akan menurunkan tingkat pengangguran. Selain itu tahun 2012 ini seperti yang kita ketahui bersama krisis ekonomi di Eropa namun krisis tersebut tidak berdampak langsung terhadap sektor UMKM di Indonesia. Ini menandakan bahwa UMKM kebal terhadap krisis.
2015
Presents the commercials (advertisements) to counter AIDS in the United States. Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make the word "condom" acceptable to the TV networks as condom use can prevent the spread of the HIV virus. The case gives a brief explanation of the disease and the reasons why Ad Council felt this campaign was necessary. Also outlines the target group selected and basic strategy. The primary question is "How will this campaign get media approval?"
1990
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