IPMI LIBRARY

LEARNING RESOURCE CENTER

Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it.

Samuel Johnson

BM Thesis

  1. Cryptocurrency trends in Indonesia rise in early 2020 during the covid-19 era. Investors were searching actively for an alternative investment. But during 2022 the cryptocurrency trend in Indonesia was declining. Many factors come into mind that makes people's perception of crypto go bad. The purpose of this research is to determine (1) The influence of investor's perception of the risk toward investing in cryptocurrency (2) The influence of investor's perception on knowledge toward investing in Cryptocurrency (3) The influence of investors perception on trust toward investing in Cryptocurrency (4) The influence of investors attitude towards investing in Cryptocurrency. There are several objects on this research paper, the research object are: perceived risk, perceived knowledge and perceived trust as the independent variables, attitude toward behavior as the intervening variable, and the last is investor intention as the dependent variable. The total population in this study was all potential investor in Indonesia. This study uses the non-probability sampling, called the purposive sampling method.

    2022

  2. As numerous changes brought upon a disruption era, new methods towards developing employee work performance is needed in order to increase a company's competitive advantage. As such, many previous researches has hinted the positive effect of human capital development and other factors of human capital development towards increasing employee work performance. This research aims to determine the effects of human capital development towards employee work performance and other variables which have factors of human capital, which are transformational leadership and organizational commitment as well as their individual effects towards employee work performance. Data used are primary data which are collected through quantitative methods with the means of distributing questionnaires using structural equation model (SEM) to test the hypotheses that human capital development has significant effects towards employee work performance with the mediating effects of transformational leadership and organizational commitment. Results of this study might potentially be an academic guide for academic institutions and towards human capital development for human resources management to benefit from and function as a foundation in creating a human capital development policy in a company.

    2022

  3. According to Indonesian cosmetic association, the beauty industry in Indonesia has rapidly increased as the number of brands varied. To attract more customers, many local brands adopt a celebrity endorsement has brought the eye of the public and has benefited business in increasing the awareness from fans and sometimes even selling out. However, it becomes a concern whether this strategy can bring the intended result and bring actual buying behavior. The purpose of this research is to examine the impact of celebrity endorsement on perceived product quality and brand loyalty among 100 young adult women exposed to Somethinc skincare brand and NCT who have previously purchased the product in DKI Jakarta. This study uses quantitative analysis with partial least square equation modeling (PLS-SEM) to analyze the data. The result of this study shows that celebrity endorsement shows a positive relationship with perceived product quality. And perceived product quality positively affects brand loyalty. This study provides empirical evidence that the above-mentioned relationship do exist, and companies can strategically leverage the facts to their advantage and drive customer perceptions of equility and loyalty through the promotion of appropriate celebrity endorsements.

    2022

  4. Greenwashing is the practice of creating a false impression or providing misinformation about how a company's products are better for the environment. This waste has a negative economic impact on the country and its citizens. In terms of plastic garbage, Indonesia presently creates 6.8 million tonnes of plastic waste per year, with just approximately 10% ending up in recycling facilities. While it is difficult to reduce plastic waste in Indonesia and its waters also cases of greenwashing are now increasingly happening, such as in the fast-fashion. This final project aims to make a proposal to analyze the impact of the greenwashing company propaganda, influence decision, is affected on buying behavior on Gen Z's customer in Jakarta. This research study covers all aspects from research to development. The method used the quantitative approach, primary data was gathered by distributing online questionnaires with a total 112 respondents statistically analyzed in SPSS 25 using the multiple regression analysis. The results revealed that company propaganda and influence decision has a positive and significant effect towards buying behavior.

    2022

  5. Starbucks coffee's story began in 1971 back then we were a roaster and retailer of whole bean and ground coffee, tea, and spices with a single store in Seattle's place market and more than 30.000 retail stores in 83 markets. The research investigated changes in urban lifestyle get a significant impact on the development of the culinary world. Individuals' perception and satisfaction in delivering the brand (Starbucks) influence and service quality that is directly connected with customers this study has a great emphasis on the corporate brand image of Starbucks. This analysis could be a variety of descriptive analyses. The descriptive analysis includes the collection of information to check hypotheses or answer queries concerning the analysis subject. The results it means from 106 respondent the results of research conducted on the implementations of marketing mix with 7p Starbucks Jakarta. Based on the data analysis carried out, the conclusion of the study can the findings of the study, there exists no significant difference between a woman and man respondent majority satisfied and very with a Starbucks coffee Jakarta. The reason behind this insignificant difference, perhaps, occurs because there are differences in demographic location, starting from Starbucks itself to the character of its consumers, who have the same character. The meaning of the significant and insignificant above this is to find out whether there is or is not a significant difference between Starbucks consumer expectations and perceptions about the 7p marketing mix components implemented by Starbucks Jakarta.

    2022

  6. The fashion business has long been associated with environmental degradation, as clothing waste contribute to 2.6% of Indonesia's entire waste production or equivalent to the total amount of 866 thousand tons annually. As a result, there has been a rise in the public awareness of fashion consumption with green fashion products created as a means to encourage customers in making significant lifestyle changes by purchasing those products. However, there has been very little to no research conducted on the effect of green awareness on customers' purchase decisions of green fashion products in Indonesia. Hence, the aim of this study is to investigate whether green product awareness, price, and brand image have an effect towards the purchase decision of generation Z for local fashion green products. Using the quantitative approach, primary data was gathered by distributing online questionnaires with a total of 316 respondents collected in DKI Jakarta, statistically analyzed in SPSS using the multiple regression. The results revealed that green product awareness and price has a positive significant effect towards purchase decision. On the contrary, brand image has a negative significant effect towards purchase decision. Furthermore, the findings of this study will expand more on past research, as well as said fashion marketers in implementing the most effective green marketing methods to maximize sales of local fashion green products.

    2022

MM Thesis

  • The moderating role of religious belief in influencing individual donor attitude in greater Jakarta : as seen from the evidence in plan Indonesia

    Charities aid foundation reported that Indonesian are identified as the number one giver worldwide, especially in donating money and volunteering time. In the last 3 (three) years, Yayasan plan International Indonesia (YPII) has experienced growth in Individual donations with an average increase of 31% annually, however, when compared to other NGOs, the income from individual donors at plan Indonesia are still not good enough. In comparison with religious-based NGOs, PLAN Indonesia's individual fundraising is still far behind. Thus, a major question arises whether the perception of philanthropic programs (PP) and trust in NGOs (TN) have a significant relationship with fundraising attitude (AF) during covid-19 pandemic recovery, and the moderating role of religious belief (RB) has a significant effect on it. It employed the PLS-SEM software to generate the structural model and analyze the 22-questionnaire data collected from 161 respondents during the period of October 2022 from specific criteria for selecting purposive sampling, resulting PP signifiacntly influence and impact AF during the covid-19 pandemic recovery fundraising appeal, while TN not significantly influence and impact AF during the COVID-19 pandemic recovery fundraising appeal.

    2022

    The moderating role of religious belief in influencing individual donor attitude in greater Jakarta : as seen from the evidence in plan Indonesia
  • Moderating role of financial technology towards the effect of financial performance, good corporate governance and macroeconomics on stock returns of Indonesia 4 category banks

    This study is to evaluate the impact of macroeconomics and financial performance on stock returns of Indonesian 4 category banks from 2012-2021 with financial technology as a moderating variable given there were limited study with different result previously. Macroeconomic is assessed using GDP growth, interest rate, exchange rate, and market return. Financial performance is measured by using RGEC methods (risk profile, good corporate governance, earnings and capital). The risk profile variables consist of Non-performing loans (NPL) and loan to deposit ratio (LDR) while good corporate governance (GCG) use composite rating GCG, earnings using ratios of return on assets (ROA), net interest margin (NIM) and capital using capital adequacy ratio (CAR). This study used descriptive quantitative and the regression data panel analysis to answer the research questions. The data sources used secondary data collected from annual report of ten commercial banks which represent the whole population of Indonesia 4 category banks. Eviews are used to analyze the data in this study. The result of this study concluded that GDP growth, exchange rate, market return and NPL are significantly affected stock returns. This study also found that financial technology moderated the impact of NPL on-stock returns. The other independent variables had no effect, and financial technology did not have moderating effect to other independent variables. The results of this study help researchers and practitioners understand the internal and external factors that affect banking industry in the financial technology era and managers to make strategy to improve the performance of the bank. Investors who want to invest in the banking sector are encouraged to analyze and closely monitor the GDP growth, exchange rate, market return and NPL because they have a positive effect on the return of their investment.

    2022

    Moderating role of financial technology towards the effect of financial performance, good corporate governance and macroeconomics on stock returns of Indonesia 4 category banks
  • The effect of hedonic and utilitarian shopping value on impulsive buying behaviour of airline passenger moderated by airport digital experience at Sukarno Hatta international airport

    Non-aeronautical business is becoming more important and crucial source of revenue and profit for Soekarno Hatta international Airport (CGK) to develop. Understanding the passenger behavior in the airport, especially shopping behavior is needed. With the unique condition of airport, the objective of the research is to understand the effect of hedonic and utilitarian shopping value to impulsive buying behavior of passenger in the airport. Apart from that,the moderated effect of digital airport experience is also proposed to examine, which believe psychologically will encourage the desire to shop. Using non probability purposive sampling technique, 150 respondent is collected with the following criteria was a passenger of airlines in the CGK airport and having a transaction in the CGK airport. A structural equation model is adopted to measure the relationship between all the variables. The study found that hedonic and utilitarian shopping value in the airport have significant relationship with the passenger buying intention. The higher passenger buying intention that affected by hedonic ant utilitarian shopping value, the higher passenger impulsive buying activities will be. However, digital airport experience, as one of development focus of CGK airport, does not have significantly relationship as a moderator variable with passenger impulsive buying. Hence, develop impulsive marketing strategy in CGK airport, is essential to boost the performance and profitability of non-aeronautical business.

    2022

    The effect of hedonic and utilitarian shopping value on impulsive buying behaviour of airline passenger moderated by airport digital experience at Sukarno Hatta international airport
  • A study on the intentions of early users of metaverse as learning platforms using the technology acceptance model: as seen from in the evidence from PT. Markplus institute

    In the new global economy, metaverse has become a central issue for technology companies to transform their way of conducting professional learning and development. Metaverse is an immersive, three-dimensional, virtual, and multiuser environment online platform, allowing people to interact socially and economically, regardless of their location with a large of people. However, there is limited research being conducted in this area promising the future of web 3.0, metaverse. This study aims to scrutinize a proposed research model for factors influencing behavioral intention to use metaverse as a learning platform for early users at MarkPlus institute, Indonesia. The studies used a quantitative approach and developed a research model based on an extension of the technology acceptance model. The model adds the source of credibility as an independent variable and facilitating condition as a moderating variable. A survey was conducted to obtain data from 85 training participants for testing the hypothesis. SEM-PLS, a multivariate statistical analysis technique, was used to analyze response to examine models, factors, and structural relationships and test hypotheses. The results show the cource of credibility poisitively and significantly influences the perceived ease of use. Moreover, perceived ease of use and facilitating condition will impact behavioral intention using metaverse as a learning platform. The mediation analysis results show that perceived ease of use has mediating effects between the source of credibility and behavioral intention. The results have significant empirical implications for educational institutions looking to implement the metaverse as a new platform for learning.

    2022

    A study on the intentions of early users of metaverse as learning platforms using the technology acceptance model: as seen from in the evidence from PT. Markplus institute
  • The role of innovativeness in customer purchase intention to buy local brand perfume in DKI Jakarta

    Good quality innovations are needed in every local perfume product, both in domestic and export markets, to attract and increase consumer interest to purchase products in the perfume industry. Despite the attractiveness of the perfume industry, the market penetration rate and the purchase intention of local brand perfumes are still lower than the imported brand products. The literature measures innovativeness primarily based on the product newness to the firm. This research aims to analyze and measure innovativeness as a moderating variable toward purchase intention in the theory of planned behavior (TPB) model, to purchase local brand perfumes in DKI Jakarta. There are 162 data as basic materials for research, obtained from primary data or quantitative data, using purposive or non-probability sampling techniques, and will be processed using the data analysis software SmartPLS modeling method. The finding shows there are several positive significant results such as the attitude variable on purchase intention, subjective norm variable on purchase intention, and perceived behavioral control variable on purchase intention. This research has added many program to enhance the strength relation to gives a strong insight to the business owner or retail industries about customer behavior to get customer satisfaction. Therefore, the owners could make decisions to increase sales and profitability. For future research, there should be focus only one generation (e.g., generation Z) and it is necessary to identify in-depth interviews with business owners or retail industries.

    2022

    The role of innovativeness in customer purchase intention to buy local brand perfume in DKI Jakarta
  • The effect of marketing mix towards customer loyalty through customer satisfaction as an intervening variable on Geprek pop Tondano

    The small and medium-sized company sectors started to gather up speed again after the world entered the endemic phase. Restaurants have started to plan their operations to take advantage of the growing market share, therefore company owners are eager to run their operations in a more inventive way to fit the people's modern way of life. Since the pandemic, people's lifestyles have undoubtedly altered, which presents new challenges for business owners. Not just at the international or national level, but also at the regional level, the SMEs sector is growing. The subject of the author's investigation in this instance is Geprek Pop Tondano, a modest restaurant that was opened in 2019 and is conveniently situated in the heart of the town of Tondano in the Minahasa Regency of North Sulawesi. Geprek Pop Tondano's benefits include offering savory chicken at reasonable costs and chicken with a special spicy matah sauce. Owners of restaurants must have a clear new business concept to boost sales, namely by employing a marketing mix strategy to demonstrate the target market's reaction by satisfying customer demand in line with their demands. Customer loyalty and satisfaction are further influencing factors. Cohen Table and Gpower were utilized in this study's purposive sampling technique. The researcher chose 100 samples for the sampling, and the tool was used to run the data through SPSS 25 and Smart PLS 3. The major data source used to acquire the information was a questionnaire given to patrons of Geprek Pop Tondano. Based on the results in this research, Customer Satisfaction (CS) crucially mediated the linkage between the Marketing Mix (MM) and Customer Loyalty (CL). The reason and the use of this study is to give business owners suggestions on how to cultivate devoted patrons, particularly in Minahasa regency, to increase long-term profitability.

    2022

    The effect of marketing mix towards customer loyalty through customer satisfaction as an intervening variable on Geprek pop Tondano

InternWorks

Collections

We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.

Book

2023

Skripsi

231

Thesis

126

InternWorks

0

CIP

48

Multimedia

556

GFP

551

Case

0

Reference

191

Group Field Project

  1. Not Available

    PT. Vivere Multi Kreasi has been present in Jabodetabek, Surabaya, and Bali through its 12 representative stores with core competencies in home furnishings and accessories branded as VIVERE. It currently has three marketing channels: Store, Project, and Online. The company takes much of their effort and focus to develop their physical stores more than its other channel, despite the fact that their project channel has shown good growth performance. This study is attempting to find the root cause of why the total revenue from 2015 to 2016 decreased by 1.6% despite of the launch of new gift stores, display warehouse outlet, online channeland growing property sector. Based on calculated assumptions, it shows that currently the company is only capturing 4.1% of total available furniture markets and about 4-5% capturing home accessories market. This study concluded that, the company’s current channels are not effectively tailored to serve neither their specific customer types nor the target market segment. In order to design a tailormade channel, the company’s customer segments then studied, and customer buying behavior and decision process in the target market segment were thoroughly reviewed. As the result, three customer segments for furniture market identified in this study: those are end user, interior designer, and corporation. In home accessories market, this study also found two customer segments, which are end user and corporation. As recommendation, in order to effectively served those customer segments, this study proposes five different marketing channel design mixes for the company to focus their marketing effort on, in order to add values to support their competitive advantage in the respective business environment. Each of the designs was thoroughly and specifically intended to effectively serve each of those identified customer segments in the target market. Supervisor: Rudianto Prabowo

    2017

  2. Not Available

    Mechanical energy conversion of gas into electricity using a gas engine will produce waste heat which can be utilized as a co-product. With co product will increase the value of energy efficiency than previously when only produce electricity about 40 percent, with a co-product such as by technology CHP (Combined Heat and Power) or CCHP (Combined Cooling Heating and Power), would be more than 2 times the efficiency of the original 80-sd typically around 85% of them. So, that conservation, this technology will be better.Industrial and commercial buildings usually require a source of energy in the form of steam heating or cold air from the results of this energy conversion. Survey on gas users illustrates that the tire production plants, food production and manufacturing in addition to requiring power also require steam as an energy source for production. Steam heat in the production process is not having high temperature of around 150oC with a pressure of approximately 7-8 bar so that the waste heat from the gas engine can be satisfied. While commercial buildings besides electricity also require air conditioning. Some commercial buildings surveyed have used air conditioning systems using waste heat as an energy source which is the output of the gas engine.The survey on producer gas engine is known that the gas engine has also been designed for low emissions that are environmentally friendly. In the example of the calculation of the gas engine to generate electricity alone and with gas prices today, it is less economical when compared to electrical systems that combine different types of power plants. But if the gas engine has been prepared to become a CHP or CCHP will be able to generate value for the lower cost of electricity existing tariff system.Overview on examples of problems CHP in PGN’s Office building at Bekasi to see economic studies using spreadsheets created show that for on the Project IRR of 21.88% and 99% capacity factor like the output price electricity prices amounted to 11.07 cents USD per kWh, cooling energy 32.8 cents USD per TRh with 13,500 rupiah exchange rate. Machine Capacity used is 8,450 kWh/day (Gas Engine) and 7,605 TRh/day. The gas consumption required is 3,726.45 m3/day (0,13 MMSCFD). The financial output is IRR 21.88 %, Engine Investment is USD 1.1 million, Payback period 5 year and NPV Project $ 660,147. Supervisor: Tritjondro Baskoro

    2017

  3. Not Available

    Increased utilization of domestic natural gas requires integration between gas production planning, market development and infrastructure development. Utilization of natural gas recently still not optimum because almost half of all domestic gas production still to be exported. One of the challenges in the utilization of domestic gas is the availability of infrastructure which is still limited and high.Prospective customers who are in certain locations, although near to the existing PGN network still receive high capex financing schemes. This prospective customer is called the last mile customer.With the increasing of demand for natural gas and with the existing of 111,405 Customers and 797,69 Bbtud Gas Sales, PGN since 2016 have set the Investment Policy for Potential Customer, that “each of Potential Customer must meet the IRR before PGN can invest in building the required infrastructure to deliver the gas to the potential customers”. Previously, the IRR policy was counted per Sales Area/Region.The CAPEX and OPEX of the project is quite flexible, but as PGN has also its standard or company code, reducing the cost of this activities will reduce the quality of the systems or facilities, therefore will could also reducing the safety of the system. And again it will break the PGN policy in safety. The other possibility is by increasing the revenue by adjusting the gas price.General environment analysis began by gathering information & identifying factors relavant to this field project. The information was collected through numerous internal and external sources such as internal PGN’s Operating Procedures, databases, literature & websites.Analysis from data conclude that Developing Last Miles Potential Customer Through New Gas Price or New “efficiency program” by PGN-Subsidiary are potentialy to implemented for the “Not Feasible” Potential Customer that are using LPG or Diesel as their existing fuel source. CONFIDENTIAL 26 AUGUST 2027 Supervisor: Sonny W. Antonio

    2017

  4. Not Available

    PT Maxima Amerta Kerta was founded and operated in Indonesia since 2012. PT Maxima Amerta Kerta is a transportation rental company that specialized in tourism and corporate rental. The company first operation is in Bali under the name Maxima Auto Rent. Maxima was founded by professionals that has been involved in automotive industry in Indonesia for decades. With the trend of global car rental market is growing since 2014, PT. Maxima Amerta Kerta is also keen to develop its market share. The company should analyze its current issue and their capabilities to compete in the market. Through this research, the author will analyze the competitive advantage of PT. Maxima Amerta Kerta through internal and external analysis. The author will use Porter’s Five Forces analysis, PEST analysis, VRIO analysis, financial ratio analysis, SWOT analysis, TOWS matrix, and ansoff matrix as a tool to analyze the company. The conclusion is, PT. Maxima Amerta Kerta should develop and utilize its digital marketing strategy to gain more brand awareness and maximized their potential customer, expand a new operation area in growing tourism city to develop and have a bigger market share, reduce operating expenses to have more net profit and make the shareholders happy, and to have their financial report audited by financial consultant or institution to have a better understanding on how healthy their company is. Keywords: Corporate Rental, Tourism Rental, Strategic Management

    2019

  5. Not Available

    Go-Points is a loyalty program exclusively for Go-Pay users where GoPay users will gain points for every transaction made through Go-Pay. It can be redeemed with many available rewards from various categories. The purpose of this study is to identify the encouragement of Go-Points’s users to access and use Go-Points feature based on their main goals. In order to help overcame the problems in this paper team will elaborate all the theories that interpret the project object and will utilize several theories and tools that help the team analyze the project’s point of issues. This research begins by determining the problems in the company through qualitative data by interviewing the customers also marketing expert and observing the problem. In this research writers would like to know the extent to which Go-Points are known by Go-Jek users, the extent to which users use Go-Points, and what marketing strategy Go-Points should do based on users and marketing expert opinion. Supervisor: Eka Sri Dana Afriza

    2018

  6. Not Available

    As a financial institution, Bank Muamalat Indonesia conducts its businesses based on Sharia principle, performs its functions as a bank by executing its principal business activities, namely collecting funds from the public and distributing the funds to the public through financing services. In the current situation, the Sharia Banking industry keeps on developing and increasing. Within the spiritual market, Bank Muamalat has a competitive advantage as the first stand-alone sharia banks in Indonesia and has become a better entity and grabbed long-term growth. The authors focus on three objectives; 1) Strategizing the time frame of FTP rate calculation 2)Providing Bank Muamalat with a new equation of FTP 3)Increasing the competitiveness of Bank Muamalat in Segmenting, Branding, and Promotion. Since the rapid growth of Sharia Banking Industry in Indonesia, PT. Bank Muamalat should analyze its current issues and their potential to compete within the market. Through this study, the authors will analyze the competitive advantage using Porter's 5 forces, VRIO analysis, SWOT and TOWS analysis. The other issues that were discovered in PT. Bank Muamalat internal system is their current implementation of Fund Transfer Pricing (FTP) calculation, where they have the annual calculation which has the inability to adapt towards volatile situations in taking place on uncertain time phases throughout the period, producing outcomes of unsatisfactory. In conclusion, PT. Bank Muamalat Indonesia should utilize its brand as "Indonesia's Sharia Bank Pioneer" and maximized the targeted market engagement of the spiritual market by creating a mindset of ―BERKAH‖. On the other hand, for the calculation of Fund Transfer Pricing (FTP), PT. Bank Muamalat Indonesia should consider changing its timeframe from annual to the monthly calculation to help the company in facing volatile situations. Keywords: Sharia Banking, Spiritual Market, Fund Transfer Pricing

    2019

Multimedia

  1. nd narration by Stephen M. Peters. These audio reviews contain key chapter concepts and learning objectives allowing you to review classroom material anywhere, anytime. Listen to them while you're exercising, in your car, or even while walking through campus on your way to class. Step to the head of the class, because you'll be prepared in a completely new way!. These CDs will work on any audi CD system. Audio Chapter Reviews: DISC ONE: Chapter 1: Customer-driven marketing Chapter 2: Strategic planning and the marketing process Chapter 3: The marketing environment, ethics, and social responsibility Chapter 4: Global dimensions of marketing DISC TWO: Chapter 5: E-commerce : electronic marketing and the internet for Dot.com and Brick-and-Mortar Marketers Chapter 6: Relationship marketing and customer relationship management (CRM) Chapter 7: Marketing research, decision-support systems, and sales forecasting Chapter 8: Market segmentation, targeting and positioning Chapter 9: Consumer behavior Chapter 10: Busine-to-business (B2B) marketing DISC THREE: Chapter 11: Product strategies Chapter 12: Category and brand management, product identification, and new-product planning Chapter 13: Price determination Chapter 14: Managing the pricing function DISC FOUR: Chapter 15: Marketing channels, logistics, and supply chain management Chapter 16: Direct marketing and marketing resellers : retailers and wholesalers Chapter 17: Integrated marketing communications Chapter 18: Advertising, sales promotion, and public relations Chapter 19: Personal selling and sales-force management

    2004

    Contemporary marketing : audio chapter reviews
  2. Invisible Giants is a book about leadership, choices in life and the potential within everyone to make a difference. Lindsay Levin, who founded the social enterprise Leaders' Quest in 2001, tells the remarkable stories of some of the people she has met through her work, and their impact on the world. These 'invisible giants' are grassroots leaders who have overcome numerous hardships to re-energise their communities, and business leaders who strive to integrate purpose alongside profit. They are female activists in slums campaigning to end the exclusion of girls from school, and environmentalists who are tackling the effects of industrialisation on the world's ecosystem. They are also the people we meet every day, who are revisiting their life choices. Inspiring and moving, this is also the story of Lindsay's own quest – to ask 'What really matters?' and figure out where the answers can take her.

    2014

    Invisible Giants
  3. Instructor`s Resource to book Marketing Management, 8th ed by J. Paul Peter, -McGraw-Hill, c2007.

    2007

    Instructor`s Resource CD-ROM Marketing Management : knowledge and skills, 8th ed.
  4. Di tahun 2012 ini ternyata kondisi perekonomian Indonesia cukup baik dibandingkan tahun – tahun sebelumnya. Hal ini terlihat dari pertumbuhan ekonomi yang meningkat sebesar 6%. Peningkatan ini disumbangkan oleh berbagai sektor perekonomian, mulai dari sektor pertanian, sektor industri, sektor perdagangan dan sektor- sektor lainnya. Peningkatan ini membuat taraf hidup masyarakat semakin meningkat secara perlahan. Selain itu peningkatan ini juga dikarenakan makin giatnya masyarakat untuk berwirausaha ataupun membuat UMKM yang dalam perjalanannya sangat didukung oleh pemerintah, salah satu tindakan pemerintah yaitu dengan memberikan pinjaman tanpa bunga kepada pihak UMKM. Ini membuktikan bahwa orang – orang Indonesia mulai mandiri. Hal seperti ini perlahan dan pasti akan menurunkan tingkat pengangguran. Selain itu tahun 2012 ini seperti yang kita ketahui bersama krisis ekonomi di Eropa namun krisis tersebut tidak berdampak langsung terhadap sektor UMKM di Indonesia. Ini menandakan bahwa UMKM kebal terhadap krisis.

    2015

    20 tahun perjalanan ekonomi Indonesia
  5. Presents the commercials (advertisements) to counter AIDS in the United States. Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make the word "condom" acceptable to the TV networks as condom use can prevent the spread of the HIV virus. The case gives a brief explanation of the disease and the reasons why Ad Council felt this campaign was necessary. Also outlines the target group selected and basic strategy. The primary question is "How will this campaign get media approval?"

    1990

    Ad Council`s AIDS Campaign (A): Advertising Strategy

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