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Samuel Johnson

BM Thesis

  1. According to Indonesian cosmetic association, the beauty industry in Indonesia has rapidly increased as the number of brands varied. To attract more customers, many local brands adopt a celebrity endorsement has brought the eye of the public and has benefited business in increasing the awareness from fans and sometimes even selling out. However, it becomes a concern whether this strategy can bring the intended result and bring actual buying behavior. The purpose of this research is to examine the impact of celebrity endorsement on perceived product quality and brand loyalty among 100 young adult women exposed to Somethinc skincare brand and NCT who have previously purchased the product in DKI Jakarta. This study uses quantitative analysis with partial least square equation modeling (PLS-SEM) to analyze the data. The result of this study shows that celebrity endorsement shows a positive relationship with perceived product quality. And perceived product quality positively affects brand loyalty. This study provides empirical evidence that the above-mentioned relationship do exist, and companies can strategically leverage the facts to their advantage and drive customer perceptions of equility and loyalty through the promotion of appropriate celebrity endorsements.

    2022

  2. Greenwashing is the practice of creating a false impression or providing misinformation about how a company's products are better for the environment. This waste has a negative economic impact on the country and its citizens. In terms of plastic garbage, Indonesia presently creates 6.8 million tonnes of plastic waste per year, with just approximately 10% ending up in recycling facilities. While it is difficult to reduce plastic waste in Indonesia and its waters also cases of greenwashing are now increasingly happening, such as in the fast-fashion. This final project aims to make a proposal to analyze the impact of the greenwashing company propaganda, influence decision, is affected on buying behavior on Gen Z's customer in Jakarta. This research study covers all aspects from research to development. The method used the quantitative approach, primary data was gathered by distributing online questionnaires with a total 112 respondents statistically analyzed in SPSS 25 using the multiple regression analysis. The results revealed that company propaganda and influence decision has a positive and significant effect towards buying behavior.

    2022

  3. Starbucks coffee's story began in 1971 back then we were a roaster and retailer of whole bean and ground coffee, tea, and spices with a single store in Seattle's place market and more than 30.000 retail stores in 83 markets. The research investigated changes in urban lifestyle get a significant impact on the development of the culinary world. Individuals' perception and satisfaction in delivering the brand (Starbucks) influence and service quality that is directly connected with customers this study has a great emphasis on the corporate brand image of Starbucks. This analysis could be a variety of descriptive analyses. The descriptive analysis includes the collection of information to check hypotheses or answer queries concerning the analysis subject. The results it means from 106 respondent the results of research conducted on the implementations of marketing mix with 7p Starbucks Jakarta. Based on the data analysis carried out, the conclusion of the study can the findings of the study, there exists no significant difference between a woman and man respondent majority satisfied and very with a Starbucks coffee Jakarta. The reason behind this insignificant difference, perhaps, occurs because there are differences in demographic location, starting from Starbucks itself to the character of its consumers, who have the same character. The meaning of the significant and insignificant above this is to find out whether there is or is not a significant difference between Starbucks consumer expectations and perceptions about the 7p marketing mix components implemented by Starbucks Jakarta.

    2022

  4. The fashion business has long been associated with environmental degradation, as clothing waste contribute to 2.6% of Indonesia's entire waste production or equivalent to the total amount of 866 thousand tons annually. As a result, there has been a rise in the public awareness of fashion consumption with green fashion products created as a means to encourage customers in making significant lifestyle changes by purchasing those products. However, there has been very little to no research conducted on the effect of green awareness on customers' purchase decisions of green fashion products in Indonesia. Hence, the aim of this study is to investigate whether green product awareness, price, and brand image have an effect towards the purchase decision of generation Z for local fashion green products. Using the quantitative approach, primary data was gathered by distributing online questionnaires with a total of 316 respondents collected in DKI Jakarta, statistically analyzed in SPSS using the multiple regression. The results revealed that green product awareness and price has a positive significant effect towards purchase decision. On the contrary, brand image has a negative significant effect towards purchase decision. Furthermore, the findings of this study will expand more on past research, as well as said fashion marketers in implementing the most effective green marketing methods to maximize sales of local fashion green products.

    2022

  5. Due to Indonesia's rapid development, social media play an important role throughout the promotion of a product service. According to hootsuite and we are social, Indonesia has a total population of 247.9 million people, with 202.6 million internet users; hence, 73.7 percent of Indonesians are impacted by the virtual world. The quantity of social media users suggests that social media represents a business opportunity, particularly for higher education institutions. Through the use of influencers, higher education institutions can utilize social media to promote their institutions to a large audience. Where these influencers can influence prospective students' institution choosing decisions. The pupose of this research is to examine the impact of influencer credibility on online engagement and its effect on enrollment intention among 200 high school students of high school graduates who have not pursued their studies in higher education. This study uses quantitative analysis with partial least square structural equation modeling (PLS-SEM) to analyze the data. The study of the data revealed a positive and significant relationship between factors. The credibility of an influencer has a positive and significant effect on online engagement. Thus, online engagement has a positive and significant effect on enrollment intention. By providing new information and perspectives on influencer credibility, it is anticipated that the findings of this study would strengthen existing empirical literature and ideas relating to enrollment intention.

    2022

  6. SMEs have been confronting some challenges during covid-19 pandemic such as failure to adapt to technology, rapid technology change, and rapid innovation in digital. The objective of this study is to examine the impact of Digital technology, digital capability, halal certification compliance's on SMEs performance in halal industry, and digital innovation as a mediating variable. The study used quantitative methods and purposive sampling to determine the sampling size which consists of SMEs in Jabodetabek. This study was limited to 313 halal small and medium-sized enterprises in Indonesia and utilized a five-item scale to expedite the completion of questionnaires by respondents. SEM-PLS software is used to test the hypotheses form several SMEs. The results of this research are expected to contribute to further research on SMEs performance in halal industry and expected to give the government and policy makers some insights about developing SMEs performance in halal industry market in covid-19 pandemic so that they can continue to improve the Indonesian economy in the SMEs sector.

    2022

MM Thesis

  • The impact of ore export ban, macroeconomics variables, and financial performance on stock returns of nickel mining companies listed on Indonesia stock exchange 2011-2021

    This study and evaluates the impact of the ore export ban, macroeconomic variables, and financial performance to the stock return of nickel mining companies listed on the Indonesia stock exchange from 2011 to 2021. This study used macroeconomics variables (GDP growth, exchange rate, market returns, nickel price, and gold price) and financial performance (current ratio, total asset turnover, debt-to-equity ratio, and ROE) as independent variables. The ore export ban is used as independent as well as moderating variable. The stock return of nickel mining companies is the dependent variable. The universe of nickel mining companies is limitedto integrated nickel mining companies; PT Aneka Tambang Tbk and PT Vale Indonesia Tbk. This study used the Wilcoxon Mann-Whitney test and the regression data panel analysis to answer the research questions. This study concluded that there was no difference in stock returns between the companies. Other outcomes from this study showed that GDP growth, Market return, and the Gold price positively affected stock returns. This study also found that Ore Export ban only moderated the impact of GDP growth on-stock returns, and the Ore export ban did not have moderating effect to other independent variables. Therefore, this study concluded that the nickel mining companies' stock returns between 2011-2021 are influenced only by several macroeconomic factors.

    2022

    The impact of ore export ban, macroeconomics variables, and financial performance on stock returns of nickel mining companies listed on Indonesia stock exchange 2011-2021
  • The effect of management information systems (MIS), work environment, and motivation on employee performance

    Strict protocol procedures have been adopted worldwide, to deal with the coronavirus (Covid-19) pandemic

    2022

    The effect of management information systems (MIS), work environment, and motivation on employee performance
  • The effect of customer trust in moderating business model innovation on competitive advantage : a case of industrial water treatment companies in Indonesia

    As the largest economy in southeast Asia, Indonesia has seen significant industrial and infrastructure development during the last five years, impacting the increased water supply demand. Based on data, the industry total water usage has an annual growth of 10% through 2025. However, the average business growth of water treatment companies for the previous five years is below five percent, which could be very low for some companies. Thus, industrial water treatment companies must look at their competitive advantage to distinguish them from the competition. This research followed the influence of customer trust (CT) as moderating variable that affects the relation of business model innovation (BMI) to competitive advantage (CA). This thesis employed the SPSS v25 and SmartPLS 4 software to generate the structural model and analyze the 65-questionnaire. Data was collected from the firm's employees who worked at C-level and one layer under C-level at industrial water treatment companies, with growth below five percent done against ten industrial water treatment companies, their customer (end-user) who worked at C-level and one layer under C-level. The sampling period is form July to Aug 2022. The result showed that customer trust (CT) has a positive effect on moderating the relationship between business model innovation (BMI)and competitive advantage (CA). The finding contributes to the literature with the moderator variable of customer trust (CT). The practical implication of the study is to provide industrial water treatment companies' management with some guidance on the appropriate response strategy, which would increase their competitive advantage.

    2022

    The effect of customer trust in moderating business model innovation on competitive advantage : a case of industrial water treatment companies in Indonesia
  • The effect of financial performance on firm value in top five banks of Indonesia and Korea : a moderating effect of interest rate

    This study examined the effects of financial performance on the relative firm values of the five banks each in Indonesia and Korea by conducting a comparison, causal relationship, and moderating effect analysis. The financial performances in this research are return on equity (ROE), net interest margin (NIM), Loan to Deposit (LDR), Total Assets turnover (TATO), and assets to equity (A/E). Price earning ratio (PER) is used to represent the relative firm value. Interest rates are set to test the moderating effect on the causal relationship between financial performances and firm values. This study selected five banks each as the sample from the population of the Banks in the Indonesian and Korean stock exchange, Fourty figures were collected for the past eight years, from 2014 to 2021. The analytical techniques are descriptive statistical analysis, independent sample t-test, hierarchical regression analysis, classical assumption test, and significance test. For processing the data, SPSS version 26 is used. The results showed that ROE and NIM significantly affect PER in both countries (NIM: t=2.711, p=0.011; ROE: t=2.192, p=0.036). LDR, TATO, and A/E do not significantly affect PER in both countries. Interest rates marginally moderate the effect of LDR on PER in Indonesia. Interest rates have no moderating effect on the relationship between financial performance and relative firm values in Korea. In the research, ROE and NIM dropped in the Indonesian group, but ROE decreased more dramatically. That implicates that ROE affected the increasing PER level. Meanwhile, NIM dropped, but ROE dramatically inclined in Korea. That affected the decreasing PER level.

    2022

    The effect of financial performance on firm value in top five banks of Indonesia and Korea : a moderating effect of interest rate
  • Investigating the effect of perceived employer branding in the relationship between job hopping intention & behavior an evidence in Jakarta millennial employees

    The millennial generation has become the beacon to accelerate economic growth-as they slowly becoming a majority for the working force&may become the country's future holder. Especially in greater Jakarta. While there are advantages and disadvantages due to various aspects, managing and retaining millennial seems more difficult because of their job-hopping behavior. This research examines the millennial behavioral intention to do job-hopping, focusing on what drives them and hold their intention by utilizing extended theory of planned behavior with employer branding as additional moderating variables. A total of 214 questionnaires distributed by using online surveys, targeting people who are age 21-32 who has leave their perspective companies within 2 years that is living in the greater Jakarta area. The result is to show dominant factors from variables of attitude towards behavior, subjective norm, perceived behavior control, and employer branding as strategy to reduce their job hopping behavior. To analyze the data, this study used the PLS-SEM method and SPSS. The result of this study is that towards behavior, subjective norm, perceived behavioral control, positively affect job hopping intention. While employer branding negatively affects job hopping behavior. The study found out that employer branding has no significant effect on job hopping behavior.

    2022

    Investigating the effect of perceived employer branding in the relationship between job hopping intention & behavior an evidence in Jakarta millennial employees

InternWorks

Collections

We have many types of collections in our library, range from Fictions to Sciences Material, from printed material to digital collections such CD-ROM, CD, VCD and DVD. We also collect daily serials publications such as newspaper and also monthly serials such as magazines.

Book

2021

Skripsi

229

Thesis

103

InternWorks

0

CIP

48

Multimedia

556

GFP

551

Case

0

Reference

191

Group Field Project

  1. Not Available

    PT. Vivere Multi Kreasi has been present in Jabodetabek, Surabaya, and Bali through its 12 representative stores with core competencies in home furnishings and accessories branded as VIVERE. It currently has three marketing channels: Store, Project, and Online. The company takes much of their effort and focus to develop their physical stores more than its other channel, despite the fact that their project channel has shown good growth performance. This study is attempting to find the root cause of why the total revenue from 2015 to 2016 decreased by 1.6% despite of the launch of new gift stores, display warehouse outlet, online channeland growing property sector. Based on calculated assumptions, it shows that currently the company is only capturing 4.1% of total available furniture markets and about 4-5% capturing home accessories market. This study concluded that, the company’s current channels are not effectively tailored to serve neither their specific customer types nor the target market segment. In order to design a tailormade channel, the company’s customer segments then studied, and customer buying behavior and decision process in the target market segment were thoroughly reviewed. As the result, three customer segments for furniture market identified in this study: those are end user, interior designer, and corporation. In home accessories market, this study also found two customer segments, which are end user and corporation. As recommendation, in order to effectively served those customer segments, this study proposes five different marketing channel design mixes for the company to focus their marketing effort on, in order to add values to support their competitive advantage in the respective business environment. Each of the designs was thoroughly and specifically intended to effectively serve each of those identified customer segments in the target market. Supervisor: Rudianto Prabowo

    2017

  2. Not Available

    Mechanical energy conversion of gas into electricity using a gas engine will produce waste heat which can be utilized as a co-product. With co product will increase the value of energy efficiency than previously when only produce electricity about 40 percent, with a co-product such as by technology CHP (Combined Heat and Power) or CCHP (Combined Cooling Heating and Power), would be more than 2 times the efficiency of the original 80-sd typically around 85% of them. So, that conservation, this technology will be better.Industrial and commercial buildings usually require a source of energy in the form of steam heating or cold air from the results of this energy conversion. Survey on gas users illustrates that the tire production plants, food production and manufacturing in addition to requiring power also require steam as an energy source for production. Steam heat in the production process is not having high temperature of around 150oC with a pressure of approximately 7-8 bar so that the waste heat from the gas engine can be satisfied. While commercial buildings besides electricity also require air conditioning. Some commercial buildings surveyed have used air conditioning systems using waste heat as an energy source which is the output of the gas engine.The survey on producer gas engine is known that the gas engine has also been designed for low emissions that are environmentally friendly. In the example of the calculation of the gas engine to generate electricity alone and with gas prices today, it is less economical when compared to electrical systems that combine different types of power plants. But if the gas engine has been prepared to become a CHP or CCHP will be able to generate value for the lower cost of electricity existing tariff system.Overview on examples of problems CHP in PGN’s Office building at Bekasi to see economic studies using spreadsheets created show that for on the Project IRR of 21.88% and 99% capacity factor like the output price electricity prices amounted to 11.07 cents USD per kWh, cooling energy 32.8 cents USD per TRh with 13,500 rupiah exchange rate. Machine Capacity used is 8,450 kWh/day (Gas Engine) and 7,605 TRh/day. The gas consumption required is 3,726.45 m3/day (0,13 MMSCFD). The financial output is IRR 21.88 %, Engine Investment is USD 1.1 million, Payback period 5 year and NPV Project $ 660,147. Supervisor: Tritjondro Baskoro

    2017

  3. Not Available

    Increased utilization of domestic natural gas requires integration between gas production planning, market development and infrastructure development. Utilization of natural gas recently still not optimum because almost half of all domestic gas production still to be exported. One of the challenges in the utilization of domestic gas is the availability of infrastructure which is still limited and high.Prospective customers who are in certain locations, although near to the existing PGN network still receive high capex financing schemes. This prospective customer is called the last mile customer.With the increasing of demand for natural gas and with the existing of 111,405 Customers and 797,69 Bbtud Gas Sales, PGN since 2016 have set the Investment Policy for Potential Customer, that “each of Potential Customer must meet the IRR before PGN can invest in building the required infrastructure to deliver the gas to the potential customers”. Previously, the IRR policy was counted per Sales Area/Region.The CAPEX and OPEX of the project is quite flexible, but as PGN has also its standard or company code, reducing the cost of this activities will reduce the quality of the systems or facilities, therefore will could also reducing the safety of the system. And again it will break the PGN policy in safety. The other possibility is by increasing the revenue by adjusting the gas price.General environment analysis began by gathering information & identifying factors relavant to this field project. The information was collected through numerous internal and external sources such as internal PGN’s Operating Procedures, databases, literature & websites.Analysis from data conclude that Developing Last Miles Potential Customer Through New Gas Price or New “efficiency program” by PGN-Subsidiary are potentialy to implemented for the “Not Feasible” Potential Customer that are using LPG or Diesel as their existing fuel source. CONFIDENTIAL 26 AUGUST 2027 Supervisor: Sonny W. Antonio

    2017

  4. Not Available

    PT Maxima Amerta Kerta was founded and operated in Indonesia since 2012. PT Maxima Amerta Kerta is a transportation rental company that specialized in tourism and corporate rental. The company first operation is in Bali under the name Maxima Auto Rent. Maxima was founded by professionals that has been involved in automotive industry in Indonesia for decades. With the trend of global car rental market is growing since 2014, PT. Maxima Amerta Kerta is also keen to develop its market share. The company should analyze its current issue and their capabilities to compete in the market. Through this research, the author will analyze the competitive advantage of PT. Maxima Amerta Kerta through internal and external analysis. The author will use Porter’s Five Forces analysis, PEST analysis, VRIO analysis, financial ratio analysis, SWOT analysis, TOWS matrix, and ansoff matrix as a tool to analyze the company. The conclusion is, PT. Maxima Amerta Kerta should develop and utilize its digital marketing strategy to gain more brand awareness and maximized their potential customer, expand a new operation area in growing tourism city to develop and have a bigger market share, reduce operating expenses to have more net profit and make the shareholders happy, and to have their financial report audited by financial consultant or institution to have a better understanding on how healthy their company is. Keywords: Corporate Rental, Tourism Rental, Strategic Management

    2019

  5. Not Available

    Go-Points is a loyalty program exclusively for Go-Pay users where GoPay users will gain points for every transaction made through Go-Pay. It can be redeemed with many available rewards from various categories. The purpose of this study is to identify the encouragement of Go-Points’s users to access and use Go-Points feature based on their main goals. In order to help overcame the problems in this paper team will elaborate all the theories that interpret the project object and will utilize several theories and tools that help the team analyze the project’s point of issues. This research begins by determining the problems in the company through qualitative data by interviewing the customers also marketing expert and observing the problem. In this research writers would like to know the extent to which Go-Points are known by Go-Jek users, the extent to which users use Go-Points, and what marketing strategy Go-Points should do based on users and marketing expert opinion. Supervisor: Eka Sri Dana Afriza

    2018

  6. Not Available

    As a financial institution, Bank Muamalat Indonesia conducts its businesses based on Sharia principle, performs its functions as a bank by executing its principal business activities, namely collecting funds from the public and distributing the funds to the public through financing services. In the current situation, the Sharia Banking industry keeps on developing and increasing. Within the spiritual market, Bank Muamalat has a competitive advantage as the first stand-alone sharia banks in Indonesia and has become a better entity and grabbed long-term growth. The authors focus on three objectives; 1) Strategizing the time frame of FTP rate calculation 2)Providing Bank Muamalat with a new equation of FTP 3)Increasing the competitiveness of Bank Muamalat in Segmenting, Branding, and Promotion. Since the rapid growth of Sharia Banking Industry in Indonesia, PT. Bank Muamalat should analyze its current issues and their potential to compete within the market. Through this study, the authors will analyze the competitive advantage using Porter's 5 forces, VRIO analysis, SWOT and TOWS analysis. The other issues that were discovered in PT. Bank Muamalat internal system is their current implementation of Fund Transfer Pricing (FTP) calculation, where they have the annual calculation which has the inability to adapt towards volatile situations in taking place on uncertain time phases throughout the period, producing outcomes of unsatisfactory. In conclusion, PT. Bank Muamalat Indonesia should utilize its brand as "Indonesia's Sharia Bank Pioneer" and maximized the targeted market engagement of the spiritual market by creating a mindset of ―BERKAH‖. On the other hand, for the calculation of Fund Transfer Pricing (FTP), PT. Bank Muamalat Indonesia should consider changing its timeframe from annual to the monthly calculation to help the company in facing volatile situations. Keywords: Sharia Banking, Spiritual Market, Fund Transfer Pricing

    2019

Multimedia

  1. nd narration by Stephen M. Peters. These audio reviews contain key chapter concepts and learning objectives allowing you to review classroom material anywhere, anytime. Listen to them while you're exercising, in your car, or even while walking through campus on your way to class. Step to the head of the class, because you'll be prepared in a completely new way!. These CDs will work on any audi CD system. Audio Chapter Reviews: DISC ONE: Chapter 1: Customer-driven marketing Chapter 2: Strategic planning and the marketing process Chapter 3: The marketing environment, ethics, and social responsibility Chapter 4: Global dimensions of marketing DISC TWO: Chapter 5: E-commerce : electronic marketing and the internet for Dot.com and Brick-and-Mortar Marketers Chapter 6: Relationship marketing and customer relationship management (CRM) Chapter 7: Marketing research, decision-support systems, and sales forecasting Chapter 8: Market segmentation, targeting and positioning Chapter 9: Consumer behavior Chapter 10: Busine-to-business (B2B) marketing DISC THREE: Chapter 11: Product strategies Chapter 12: Category and brand management, product identification, and new-product planning Chapter 13: Price determination Chapter 14: Managing the pricing function DISC FOUR: Chapter 15: Marketing channels, logistics, and supply chain management Chapter 16: Direct marketing and marketing resellers : retailers and wholesalers Chapter 17: Integrated marketing communications Chapter 18: Advertising, sales promotion, and public relations Chapter 19: Personal selling and sales-force management

    2004

    Contemporary marketing : audio chapter reviews
  2. Invisible Giants is a book about leadership, choices in life and the potential within everyone to make a difference. Lindsay Levin, who founded the social enterprise Leaders' Quest in 2001, tells the remarkable stories of some of the people she has met through her work, and their impact on the world. These 'invisible giants' are grassroots leaders who have overcome numerous hardships to re-energise their communities, and business leaders who strive to integrate purpose alongside profit. They are female activists in slums campaigning to end the exclusion of girls from school, and environmentalists who are tackling the effects of industrialisation on the world's ecosystem. They are also the people we meet every day, who are revisiting their life choices. Inspiring and moving, this is also the story of Lindsay's own quest – to ask 'What really matters?' and figure out where the answers can take her.

    2014

    Invisible Giants
  3. Instructor`s Resource to book Marketing Management, 8th ed by J. Paul Peter, -McGraw-Hill, c2007.

    2007

    Instructor`s Resource CD-ROM Marketing Management : knowledge and skills, 8th ed.
  4. Di tahun 2012 ini ternyata kondisi perekonomian Indonesia cukup baik dibandingkan tahun – tahun sebelumnya. Hal ini terlihat dari pertumbuhan ekonomi yang meningkat sebesar 6%. Peningkatan ini disumbangkan oleh berbagai sektor perekonomian, mulai dari sektor pertanian, sektor industri, sektor perdagangan dan sektor- sektor lainnya. Peningkatan ini membuat taraf hidup masyarakat semakin meningkat secara perlahan. Selain itu peningkatan ini juga dikarenakan makin giatnya masyarakat untuk berwirausaha ataupun membuat UMKM yang dalam perjalanannya sangat didukung oleh pemerintah, salah satu tindakan pemerintah yaitu dengan memberikan pinjaman tanpa bunga kepada pihak UMKM. Ini membuktikan bahwa orang – orang Indonesia mulai mandiri. Hal seperti ini perlahan dan pasti akan menurunkan tingkat pengangguran. Selain itu tahun 2012 ini seperti yang kita ketahui bersama krisis ekonomi di Eropa namun krisis tersebut tidak berdampak langsung terhadap sektor UMKM di Indonesia. Ini menandakan bahwa UMKM kebal terhadap krisis.

    2015

    20 tahun perjalanan ekonomi Indonesia
  5. Presents the commercials (advertisements) to counter AIDS in the United States. Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make the word "condom" acceptable to the TV networks as condom use can prevent the spread of the HIV virus. The case gives a brief explanation of the disease and the reasons why Ad Council felt this campaign was necessary. Also outlines the target group selected and basic strategy. The primary question is "How will this campaign get media approval?"

    1990

    Ad Council`s AIDS Campaign (A): Advertising Strategy

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