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Publishing date : 2019-09-23 13:59:56

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Harvard Business Review on Customer Relationship Management

Harvard Business Review on Customer Relationship Management

Santamaria, Jason A. - Berry, Leonard L. - Sawhney, Mohanbir - Chase, Richard B. - Dasu, Sriram - Fournier, Susan - Prahalad, C.K. - Katzenbach, Jon R. - Ramaswamy, Venkatram - Seybold, Patricia B. - Lederer, Chris - Hill, Sam - Mick, David Glen - Dobscha, Susan

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The future of competition : co-creating unique value with customers

The future of competition : co-creating unique value with customers

Prahalad, C. K. - Ramaswamy, Venkat

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