In today's market, brands are competing with others through product packaging, as it has become a competitive edge that could win customers' approval. Yet, producers, especially SMEs, often lack the resources required to create packaging that can effectively capture customers' interest. This study tries to resolve the gap in previous studies related to research quantity, as research that tries to portray the effects of design elements on consumer buying decisions is still scarce. specifically for Indonesian consumable wellness products. This research investigates the effect of use of colors, typeface, and image towards consumers' buying decisions. This research pursued the quantitative approach targeted at generation Z between the age of 18-23 who lives in Jabodetabek area and are customers of consumable wellness products.