The effect of word-of mouth and brand awareness towards purchase intention of PT X in Jabodetabek
| Gmd : Text
| Availability :
2022CS215 | CS/215 | IPMI Kalibata (Thesis S1) | Available |
Online transportation or raid hailing/ride sharing has become one of the industries that experienced massive growth in Indonesia, with the Indonesia's enormous population have a big potential to online transportation to penetrate the market in Indonesia, the purpose of this research are prove whether the effect of word of mouth and brand awareness towards purchase intention of maxim brand in Jabodetabek.
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CS/215
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Publisher Place | Jakarta Selatan |
Collation |
61p: ill; 31cm
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Language |
English
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Classification |
215
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Content Type |
text
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No other version available