The demand for skincare products are increasing along with the public's desire for clear and healthy skin, more locally made skincare products are becoming highly popular amongst Indonesian consumers due to its formula specifically made for Indonesian skin type. Portia skin is one of Indonesian skincare brand that emphasize on clean, cruelty free, and vegan product with premium and high quality ingredients. Various studies have been made on the effect of brand awareness and perceived quality on female consumers' purchase intention of foreign or local makeup products. However, most of them only feature female respondents as well as using foreign makeup or skincare brand as the subject, therefore the objective of this research is to indicate the influence of brand awareness and perceived quality on Portia skin consumers' purchase intention. The research approach of the study is quantitative and primary data followed by a structured questionnaire. The relationship between each variables were examined along with hypotheses developed. The sample size was 100 Portia skin consumers in Jakarta within the age range of 18-38 years old. Multiple regression analysis was used to test empirically the influence of brand awareness and perceived quality towards consumers' purchase intention, calculated using SPSS 25 program. Results revealed that there were significant relationship between brand awareness and perceived quality on Portia skin consumers' purchase intention. Among the two variables, perceived quality was the most influential element towards purchase intention. This study aims to help local Indonesian skincare companies to better enhance their marketing strategy to maximize the consumers' purchase intention.