In the current condition of global pandemic, where people are faced with uncertainty, economic fall down and etc. It forces people to be mindful at spending. This caused a shift of spending behaviour especially on non-essential goods. Such as luxury fashion goods. However, in 2020, the leader of luxury brands, LVMH, despite faced with a drop of revenue, at the fourth quarter of 2020, LVMH was able to bounce back and gained a positive revenue specifically from the fashion and leather good segment. These positive performance is mainly from the Asia region despite of the global uncertain condition. The aim of this study is to analyse the factors that influence attitude and its effect on purchase intention towards LVMH fashion segment among millennials in Jabodetabek Area.