Image of The effect of marketing mix and technology acceptance model on purchase intention via vending machine mediated by attitude and moderated by age

The effect of marketing mix and technology acceptance model on purchase intention via vending machine mediated by attitude and moderated by age

| Gmd : Text

| Availability :

2022628628IPMI Kalibata (Thesis S2)Available

Publisher :IPMI Graduate School of Business , 2021

Indonesia's population in the year 2020 is 270.2 million, 26,5% is generation Z and 25.8% is millennial. Millennials and generation Z are easier to accept new technology. Convenience of online significantly increased online shopping and e-money transactions. Several retail shops closed due to high operational costs and lack of visitors. Overseas retailers use vending machines for effectiveness saved labour costs and convenience for customers. Scholars argue vending machine business is promising in Indonesia but not familiar due to lack of marketing and people's ignorance to use it.

Series Title
-
Call Number
628
Publisher Place Jakarta Selatan
Collation
-
Language
Indonesia
ISBN/ISSN
-
Classification
628
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Info
-
Statement
Content Type
text

No other version available



Information


RECORD DETAIL


Back To PreviousXML DetailCite this