The effect of marketing mix and technology acceptance model on purchase intention via vending machine mediated by attitude and moderated by age
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2022628 | 628 | IPMI Kalibata (Thesis S2) | Available |
Indonesia's population in the year 2020 is 270.2 million, 26,5% is generation Z and 25.8% is millennial. Millennials and generation Z are easier to accept new technology. Convenience of online significantly increased online shopping and e-money transactions. Several retail shops closed due to high operational costs and lack of visitors. Overseas retailers use vending machines for effectiveness saved labour costs and convenience for customers. Scholars argue vending machine business is promising in Indonesia but not familiar due to lack of marketing and people's ignorance to use it.
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628
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Publisher Place | Jakarta Selatan |
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Indonesia
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628
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text
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No other version available