The purpose of this study is to investigate the influence of social media marketing activities on customer equity and how that drive affects purchase intention in the context of the creative agencies in Indonesia. An explanatory, deductive, inductive, and abductive quantitative research approach and cross-sectional research design were utilized within this research, where self-completed questionnaires were distributed online with a number of 80 valid responses collected. The research found that social media marketing activities positively affected customer equity in the context of creative agencies. Brand equity and relationship equity had positive influence on customers purchase intention.